Pretty good stuff, but i wonder how much it would end up needing to spend on paid ads to break the barrier of "no leads" to at least "some leads to nurture"
It depends who you're going after and what you're willing to offer on the front end to be honest! Start with something small, $35-$50 per day. If lead cost is high $7-$25+ for more than 3 days... Check if people are even clicking on the ad. If yes... test another offer (give away something for free always works) If no one is clicking on the ad, you need to improve the creative
In this video, Alex discusses building a reliable and predictable client acquisition system for businesses, specifically screen printing shops. He covers the following key points: 0:00 - 0:16 Introduction to Alex and the channel's focus on marketing and sales strategies. 0:17 - 0:41 Introduction to the video topic: building a client acquisition system. 0:42 - 1:18 Overview of the four essential elements for any business: traffic, sales process, conversion event, and fulfillment. 1:19 - 2:04 Explanation of three key metrics: click, close, and resell. 2:05 - 2:57 Focus on traffic: generating awareness for your business. 2:58 - 3:25 Importance of understanding customer acquisition cost. 3:26 - 4:28 Emphasis on systematic traffic generation through paid ads, outreach, and content posting. 4:29 - 6:09 Directing traffic effectively to avoid losing potential customers. 6:10 - 7:14 The importance of nurturing leads and converting traffic to sales. 7:15 - 9:11 Steps to build a sales process: capturing leads' information and nurturing them. 9:12 - 11:12 Automating the sales process and personalizing follow-ups. 11:13 - 12:16 Importance of sales nurturing and different goals at each stage of the sales funnel. 12:17 - 13:14 Different types of salespeople and their effectiveness.
0:00 - Introduction: My screen print shop made over a million dollars a year before I turned 21, mainly through paid ads. In this video, I’ll share our exact paid ad strategy for generating new leads. 0:15 - Overview: I’ll show you our overall strategy, how to create winning ads, and how to manage ads on platforms like Facebook, Instagram, and LinkedIn. 0:50 - Understanding Ads: Running ads and pressing buttons isn’t enough. Understanding the variables affecting ad success is crucial. 1:05 - Budget Insights: If you spend $1 and get $5 back, you should never stop. I'll explain why fulfillment becomes the limiting factor. 1:30 - Three-Step Strategy: Track relevant data. Test critical variables. Scale successful ads. 2:00 - Traffic Sales Process: To make more sales, follow the traffic, sales process, conversion event, and fulfillment funnel. 2:25 - Importance of Sales Skills: Maximizing paid ads requires strong sales skills. Don’t run ads without understanding your sales process. 3:00 - Tracking Data: Key metrics include impressions to clicks, clicks to opt-ins, and ensuring the right audience is targeted. 4:00 - Common Mistakes: Not tracking data. General targeting. Focusing on vanity metrics (revenue) instead of profit. 6:00 - Ideal Customer Avatar: Identify and target your most profitable clients, background-related prospects, or dream customers for effective ads. 7:00 - Vanity Metrics: Focus on profit rather than revenue. Aim to cover ad spend with profit within 30 days for repeatable success. 8:30 - Sales Process: Only 3% of the population is ready to buy now. Target the remaining 97% by capturing their information and following up. 9:20 - Burn Phase: Understand latency in ads to avoid incorrect attribution. Use tools to track the source of leads accurately. 11:00 - Optimizing Variables: Test different variables without making frequent changes to avoid misattributing success. 12:50 - Scaling Winners: Optimize for cash rather than leads. Identify and scale ads that generate more sales, even if they produce fewer leads. 13:50 - Conclusion: Evaluate ad performance based on profit and scaling potential to ensure sustained ad success.
Book a call with our team to see if we can help install this into your business! inklaunch.com/ 0:30 - How I Found Out About This Strategy 0:48 - Sales Process for Construction Companies & Screen Printers 1:08 - The Best Roofing Companies In The World Aren't Even Good At Building Roofs 1:27 - How To Build A World Class Sales Team 1:31 - The Only 3 Things: Recruiting Talent, Training Talent, and Retaining Talent 1:40 - How to Systematize Your Quoting Process 2:40 - The Role of the Sales Rep 3:06 - Building KPI's For Your Sales Reps 3:31 - How to Recruit Talent 4:09 - The Biggest Mistake I Made 4:50 - How to Train Talent 6:15 - Establishing KPI's with the Sales Team 7:05 - Why Your Sales Reps Don't Know How to Generate Leads 7:20 - Retaining World Class Talent
COMMENT ANY QUESTIONS DOWN BELOW! Chapters: 00:00 - Introduction 00:09 - The 3 Steps To Growing Your Shop PART 1: BUILDING YOUR LEAD GENERATION SYSTEM! 00:35 - Part 1: Building A Client Attraction Machine 00:43 - 4 Steps that Every Business In the World Follows (Traffic, Sales Process, Conversion Event, and Fulfillment) 1:18 - How to Make the Machine Predictable & Reliable 1:36 - The ONLY 3 Ways To Generate Traffic 1:50 - The Metrics You Need To Measure Your Marketing On (THE MATH) 2:38 - Where the Magic Happens (Cheap Traffic, High Profit on the Sale) 3:43 - How to Get Cheaper Traffic 4:00 - How to Get More Profit Per Customer 4:50 - How to Optimize This Process (HYPOTHETICAL SCENARIO) 5:45 - Practical Exercise (What do you fix first?) 7:10 - Choosing the Best Option When Optimizing Your Marketing 7:47 - How to Improve Your Traffic, Sales Process, Conversion Event PART 2: BUILDING THE SALES TEAM 8:34 - Part 2: How to Install a Killer Sales Team 9:11 - Breaking it into "Lead to Quote" and "Quote to Close" 9:35 - How to Increase Your "Lead To Quote" Percentage 10:45 - How to Increase Your "Quote to Close" Percentage 11:12 - Our Actual Screen Print Sales Process 11:57 - Two ways to quote jobs to maximize sales efficiency 13:45 - Charging for Mock Ups To Get Their Credit Card 14:20 - How to Increase Closing Percentage Of Your Team 14:30 - Training Schedule of Sales Team (Meeting Cadence & Cadence) 14:58 - Boosting Sales Incentives for Both The Sales Rep & The Customer 15:39 - 3 Steps To Building the World Class Sales Team 15:50 - 1.) Recruiting Talent 16:15 - The Problem With Finding Sales Reps in the Print Industry 16:40 - 2.) Training Talent 16:45 - 3.) Keeping Talent 17:01 - "What is my ROI with Ink Launch? or "if I invest X into ads?" PART 3: FIRE & REMOVING YOURSELF FROM THE BUSINESS 17:15 - Part 3: Fire & Remove Yourself From The Business 17:21 - The Time Audit 17:30 - Identify Your Buy Back Rate - "The Buy Back Principle" 18:02 - The Screen Print Replacement Ladder 18:10 - HIRE #1 (First Hire You Want To Make) 19:19 - HIRE #2 (Second Hire) 20:06 - HIRE #3 (Third Hire) 20:25 - HIRE #4 (Fourth Hire)
It's actually this simple - and goes for any business. You can only acquire any customer in the world via 3 ways: 1.) Organic Marketing - posting/referrals 2.) Cold Outbound 3.) Paid Acquisition There is no other way on the planet to acquire a customer Master all 3 of these and you have an unstoppable business. (Paid ads are by far my favorite)
Every shop must understand this or they will not grow!! "I've worked off of word of mouth for years" The only constants in life are God and Change --> So get to changing guys. Or get left in the dust and continue to struggle. We are a valid resource to help you guys out.
It is not. It’s recommended though because it’s hard to go again later. You’ll go to RTAC first. But as long as you pass your RPA at IBOLC, you’ll talk to your state and get extended orders for RTAC. If you pass RTAC, you go to the next Ranger class
@@AlexPhamRU-vid Gotcha, Im an active duty Marine right now and NG is one my options when I get out. I want to commission, go to IBOLC, and possibly go ranger or volunteer for SFAS. How was your IBOLC experience?
@@andrewdizon355 hey man! My closest friend there was prior marines. I had fun. You’re in the field 90% of the course but you have Friday and weekends off. A lot of sitting around and wondering what’s going on
@@andrewdizon355 I haven’t gone yet. I had a slot but I gave it up to return home. I had some personal stuff and had to take care of my business that was falling apart while I was at IBOLC. We should be on track to break $100k a month in a few months. Once I can stabilize the business more, I’d like to return. Since then, I’ve just been a PL
If you go a few years back on my page, I had a diamond back in the garage. It was single phase. Which press are you thinking of getting? I know some are only 3 phase
M&R gauntlet ll 8 color 10 station but it is 3 phase. And worried how that would work out in a garage. I did watch all your videos and very impressed and have been in screen printing but as a broker. Our problem is not producing fast because outside printers schedule when ever they want, and we starting to get higher prices and don’t make sense as a broker any more. But buying a print shop, printer equipment etc and leasing doesn’t make to much sense either. But seems like it’s the way to go, so that’s why I have the question I can do it in my garage? With an auto press..
Uhh, excuse me but no experienced infantryman is going to load himself dwon with a bunch of pennies, If he’s gonna carry extra weight, it willbe ammmo. Small rocks on site will suffice as hold downs - and you don’t have to carry them around. Next, ParacordPlanet has a multitude of colored para cord in regular, thin and thicker types. Far more durable and water tolerant than yarn and cn be used for other purposes besides terrain models.
Thank you for your comment. This is not the terrain model I use in my rifle platoon or will take overseas. This terrain model was for ROTC cadets so they can prepare for freshman and sophomore year and build it for briefing requirements. This was not the terrain model I built in preparation for Ranger School nor was it the terrain model I brought to IBOLC or to JRTC. This is not titled terrain model for infantrymen it is titled for MSI & MSII cadets While you may have rocks overseas, cadets are evaluated in short movements often less than 1 mile and have only 90 minutes to be evaluated. The additional weight from pennies should not affect them. They also don’t memorize the graphics because most do not become infantry officers and have not gone to BOLC yet. Imagine if this is a guide for trainees before going to basic training because that’s what it essentially is My terrain model as a platoon leader is not this one
0:08 - Intro 0:21 - Who Am I 1:00 - What it looks like 1:11 - The Business Model Behind It 1:21 - STEP 1 TO DOING THIS YOURSELF 1:31 - How to Sell This To A Coach 2:07 - The Sales Pitch 2:46 - MOST COMMON MISTAKE!! 3:00 - SECRET TO GETTING THE MOST SALES 3:20 - How to Incentivize The Players to SELL 4:05 - SECRET #2: THE LEADERBOARD!!! 4:40 - How to GET MORE CUSTOMERS 5:42 - CHARACTERISTICS of the website to increase conversions 6:32 - Going over the website 8:17 - How the Actual Store Looks Like 9:34 - Recap of how it works so far 10:26 - Key to Getting More Referrals and Reviews 11:16 - How to Set Up More Fan Shirt Stores 11:50 - How To Create Reoccurring Revenue in Screen Printing 13:05 - How to Become the GO TO screen printing shop for that school 13:50 - Last BONUS to getting more sales & followers 14:46 ULTIMATE RECAP OF HOW TO DO THIS
Hey Alex, I clicked the link to book a strategy lesson, but the link didn't work. Let me know if there is an alternative way to get in contact with you to book it. Thanks
Thanks for letting me know Tim! I just updated the link - let me know if this link works: www.inklaunch.com/ Or you can email me at alex@inklaunch.com! Can't wait to talk to you!
Just came across your video...great software!! hope you are recovering from your surgery...sending quick get-well wishes for you...also love the puppy on your lap!!! is it a Bichon??? we are neighbors I'm in CT...looking forward to the final product...and always thank you for your service...get well soon
@@AlexPhamRU-vid Thank you so much for your reply...hope you are feeling better!! so thank you for asking for my input, maybe you can add a section for multiple items, like for a mixed order, also so there are no hiccups a section for the turnaround, so they can choose their turnaround time and see estimated delivery date...maybe add other payment forms with QR codes, Cash App, Venmo, etc... maybe include that they can design, so they get an idea of where there budget-wise and what to expect based on their own input... like custom ink ?? Also, maybe other forms of printing Screen Printing, DTG, DTF, HTV, HTP, Embroidery, and Sublimation, in case they need a mixed order, a section for tax and shipping, or local pick up. A section for fold, tag, and bag, locations on the garment, a section for additional fees, like rush, art fees & logo design, vector convert, shipping UPS, USPS, FEDEX, Screen fees, tax-exempt or w/tax total per shirt, est completion for proof. A section for job proofs with an approved-to-print button with the ability to add a mock-up in the color of choice and e-mail it to the client, a section for backup colors in case the color of choice is not available or sold out from the shirt vendor. Maybe a section of the summary of the order, maybe add a packing slip section to know how many for order and how many printed just to keep track...maybe a save & reset button, that saves that invoice number with all the info and able to reset for a new order for that client...and a clear button to start from scratch...oh yeah and a section for upcharge... ...sorry I could go on and on maybe save for repeat clients...probably sorry you asked what other features 😳...anyhow thanks for the opportunity and get well soon
@@disenosde-unas4134 Definitely! I had it in my own version but it was too hard and confusing to add it to this white labeled version! Thanks for the feedback! I will work on building a bigger and better software in the near future. The dev time takes forever! What’s your shop name? How long have you guys been in business?
@@AlexPhamRU-vid Super!! I was hardcore since 1985 my aunt and mother were both principles in a school so guess who did all the shirt printing for the school's 🙂 The Windy Lady T-Shirts, don't do as much as before I have a disabled child who requires 100% of my attention and I still have some loyal clients who no matter what I'm going through still want shirts from me, and are willing to work around my child's schedule❤. So this tool will help me when I can't concentrate 🤓 to eliminate the guess work.
Bro you are really an inspiration to me, i have got so much moyivation by watching your videos. The thing that impress me most is that at such a young age you already making 6 to seven figures. Keep it up bro
