We help print shops build more profitable businesses. Want us to help you grow? Book a call with us here: inklaunch.com/
Follow us on social:
Instagram (Ink Launch): / inklaunch
Instagram (Behind the Scenes of Running the Business): / thealexpham
TikTok: / alexnpham
RU-vid: / alexphamyoutube
ABOUT ME:
I started printing shirts at 16. A few years later, we were beyond the 7 figure run rate. I broke my ankle during a military exercise and I decided to sell the shop.
I showed our client acquisition system to the CMO of mindvalley.com and he told us to teach other print shops what we do.
That's what we do now, we install our client acquisition system in print shops across the country.
Read This Article About Our Exit: www.digitaljou...
CHAPTERS:
00:01
Creating a Non-Salesy Client Acquisition System
00:35
Importance of Predictable Leads Over Low-Quality Clients
01:08
Good Work Isn't Enough to Attract Clients
01:37
Building an Irresistible Offer Before the Sales Call
02:07
Why Most Irresistible Offers Fail in Creative Industries
02:39
Value-First Approach to Outreach
03:10
Removing Risk and Amplifying Rewards in Offers
03:44
Give More Than You Ask to Build Trust
04:18
Using Social Exchange Theory in Marketing
04:51
The Power of Giving to Lower Sales Resistance
05:20
Stretching the Gap Between Client Problems and Solutions
05:47
Show Clients the Bigger Problem Beyond the Immediate Need
06:18
The Importance of Demonstrating Value to Clients
06:48
Understanding the Customer Journey
07:22
Balancing Risk and Reward in Client Interactions
07:55
The Goal of an Irresistible Offer
08:24
Building Trust Through Valuable Offers
09:00
Overcoming Prospect Fears by Giving Away Value
09:33
Flipping the Script: Clients Coming to You
10:07
Dealing with Clients Who Take Your Work Without Paying
10:43
Focus on Clients You Can Help, Not Those Who Won’t Pay
11:12
The Value of Giving Away Knowledge Freely
11:39
Make It Easy for People to Find and Trust You
12:05
Overcoming the Risk Perception in Customer Engagement
12:32
Helping Clients Understand the Cost of Not Acting
13:03
Importance of Knowing Who You Want to Work With
13:33
Being Specific About Your Target Audience
14:00
Crafting Offers for Specific Client Avatars
14:30
Understanding Client Pain Points to Create Offers
14:58
Learning the Industry Tricks to Serve Clients Better
15:29
Knowing What Your Clients Want Most
15:59
Identifying Client Desires and Priorities
16:23
Tailoring Offers to Different Client Types
16:54
Focusing Marketing on a Specific Avatar
17:21
Niching Down to Simplify Marketing Strategy
17:50
Gaining Clarity Through Conversations with Clients
18:23
Revealing Client Problems, Not Solving Them
18:55
Moving Your Initial Client Offer to the Front of the Funnel
19:54
Choosing Who You Want to Offer Free Work To
20:24
Brainstorming Irresistible Offer Ideas
20:55
Examples of Irresistible Offers for Different Industries
21:54
Creating Tools and Templates for Specific Client Needs
22:23
Targeting Nonprofits with Tailored Offers
22:54
Offering Specific Resources for Nonprofit Challenges
23:26
Making Your Offer Relevant and Specific
23:54
Ensuring Your Offer Is Quick and Easy to Access
15 сен 2024
