COMMENT ANY QUESTIONS DOWN BELOW! Chapters: 00:00 - Introduction 00:09 - The 3 Steps To Growing Your Shop PART 1: BUILDING YOUR LEAD GENERATION SYSTEM! 00:35 - Part 1: Building A Client Attraction Machine 00:43 - 4 Steps that Every Business In the World Follows (Traffic, Sales Process, Conversion Event, and Fulfillment) 1:18 - How to Make the Machine Predictable & Reliable 1:36 - The ONLY 3 Ways To Generate Traffic 1:50 - The Metrics You Need To Measure Your Marketing On (THE MATH) 2:38 - Where the Magic Happens (Cheap Traffic, High Profit on the Sale) 3:43 - How to Get Cheaper Traffic 4:00 - How to Get More Profit Per Customer 4:50 - How to Optimize This Process (HYPOTHETICAL SCENARIO) 5:45 - Practical Exercise (What do you fix first?) 7:10 - Choosing the Best Option When Optimizing Your Marketing 7:47 - How to Improve Your Traffic, Sales Process, Conversion Event PART 2: BUILDING THE SALES TEAM 8:34 - Part 2: How to Install a Killer Sales Team 9:11 - Breaking it into "Lead to Quote" and "Quote to Close" 9:35 - How to Increase Your "Lead To Quote" Percentage 10:45 - How to Increase Your "Quote to Close" Percentage 11:12 - Our Actual Screen Print Sales Process 11:57 - Two ways to quote jobs to maximize sales efficiency 13:45 - Charging for Mock Ups To Get Their Credit Card 14:20 - How to Increase Closing Percentage Of Your Team 14:30 - Training Schedule of Sales Team (Meeting Cadence & Cadence) 14:58 - Boosting Sales Incentives for Both The Sales Rep & The Customer 15:39 - 3 Steps To Building the World Class Sales Team 15:50 - 1.) Recruiting Talent 16:15 - The Problem With Finding Sales Reps in the Print Industry 16:40 - 2.) Training Talent 16:45 - 3.) Keeping Talent 17:01 - "What is my ROI with Ink Launch? or "if I invest X into ads?" PART 3: FIRE & REMOVING YOURSELF FROM THE BUSINESS 17:15 - Part 3: Fire & Remove Yourself From The Business 17:21 - The Time Audit 17:30 - Identify Your Buy Back Rate - "The Buy Back Principle" 18:02 - The Screen Print Replacement Ladder 18:10 - HIRE #1 (First Hire You Want To Make) 19:19 - HIRE #2 (Second Hire) 20:06 - HIRE #3 (Third Hire) 20:25 - HIRE #4 (Fourth Hire)
