I’m an e-commerce business owner with over 6 years of experience and millions of dollars in sales. I’ve learned a ton during that time! So I decided to finally create this channel to help and support others who want to be successful entrepreneurs and earn an income with an online business.
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Hi Scott, how would the Amazon Attribution work for organic TikTok videos? Is there a way to track already made attribution links that influencers have used on our products?
I like exact since it will only target the ASINs I'm choosing. Expanded can be worth testing, but can also often start targeting a lot of products you might not want to. If you're using Expanded, keep a close eye on the targets and negative out any that you don't want so you're not wasting ad spend.
Thank you, Scott, very helpful. I want to ask, does the attribution link have no expiry? Can we use that for our link clicks on social media in many months or years? Also, is this attribution link only applicable for ad posts or to normal posting on social media? Thank you.
If you're able to update the FB ads, you can change any links to your new attribution links, and turn the ads back on. But there's no way to retroactively apply the the brand bonus to sales that were made without the attribution links.
Great video! I just set up several attribution tags for our book! How do I enroll in the brand referral bonus opportunity? I can't find where that is. Thanks!
Great video. Thank you so much. I was intrigued with the Brand Referral Bonus, but is there a way to do that as an author? I am the brand but I see they ask for trademark info, etc. I was hoping to make a little extra cash for my book sales (and other products people purchase when clicking my attribution.). Thanks for any info you can provide.
Thank you very much for your video! How can I increase my sales? PPC spent was too high and convertion rate was very low... I turned it off to see if I would still get sales and yes it did not change the sales number as much. Now I am trying to figure out what to do next
The main things to focus on improving for organic ranking are Clickthrough Rate + Conversion Rate + Sales Volume + Listing Relevancy. Those are the core factors that will affecting ranking the most.
For me, Amazon eats 100% of my product revenue with ads... plus I lose the cost of the product... PPC is great for Amazon... I am just about done with it
Hi Scott super great video. We are based in Australia and are looking use Amazon fulfilment to reach our us target audience which 90% are based in the US. We are a startup launching our hero skincare product x 2. We expect low initial volumes. 10-50 orders a months. Do you think it’s worth it? Costs and all!
If you're selling on Amazon US, then using Amazon to fulfill your off-Amazon orders could be worth it at that low order volume. You can also check Amazon for the current MCF fulfillment fees for your product. But if you get up to a higher volume of orders, then it probably makes sense to see if you can find a 3PL for cheaper fulfillment of the off-Amazon orders.
@@scott_suggs Thank you Scott for your response l really appreciate it. What do you feel is more affordable? Listing and Fulfilling using Amazon (FBA) or Fulfilling only using Amazon (MCF)? 2 skincare products sold individually @ $35 & $15 and in a bundle.
Thank you for this Scott. I just set up some new ad links and when I look at my dashboard, the new ones are mixed in with links I generated a year ago. I don't see a way to sort by date, and it seems so strange that a new link will be on the last page of all my links, and not at the top of the first page of listings. I feel like this should be easy to remedy but for the life of me I can't figure it out. Do you know a trick :)? In other words, how do I get my new ones to show up first? Thanks!
Yeah that is super annoying. At this time I don't think there is a way and I'm not aware of a way to delete a campaign either. What I do is put the dates into the campaign names so at least I can filter by that.
Hi, I'm seeking advice on effectively handling competitors who frequently order my products and consistently return them. Moreover, these competitors exploit such orders to leave misleading reviews. Despite reporting the issue to Amazon, their response has been unsatisfactory. Can you provide guidance for dealing with this situation?
Hey, I'm sorry to hear that. I haven't had to deal with that issue myself so I unfortunately can't give much guidance beyond continuing to report to Amazon. Amazon has been trying to get better about removing abusive reviews.
Thanks Scott! My first time here, I’m interested in a flow to rank, with specific keywords, (or link) giving away a product (after purchase) do you have any video showing a template like that? Thanks!!!
Hello Scott, great video! I would really like to know how and why Amazon can show products on Google shopping without me actually setting up an Amazon merchant feed and ad campaign in Amazon. The problem with this is if you also run ecommerce website sales for your products and use google ads to drive traffic to your website, you do not want to compete in Google shopping with your Amazon listings. Would be nice if there was a way to ensure your Amazon ads DO NOT show on Google. Any ideas?
Hey, I'm not aware of a way to stop Amazon from advertising your product on Google shopping ads since it's controlled by Amazon. Most sellers have the opposite problem and want Amazon to advertise them :) It's not hard to outbid them though if you're running you're own shopping ads.
Hi Scott, awesome video - really insightful! Is it possible to import Amazon Attribution data into Facebook Ads? Ideally I want to optimse my Facebook Ad campaigns for conversions/amazon purchase but I'm unsure if there's a way to plug that data in.
Not that I'm aware of for FB ads. The main issue I would see is that Amazon attribution doesn't give any user info, so FB wouldn't be able to match the Amazon purchase with the FB user.
Hey Scott, nice Video. I have a question concerning the orders at amazon Attribution. I have serveral clicks in the report but nearly no orders. Does Amazon count every order or do they have to be loged in already? I am pretty sure, that its unusual to have so less order according to the clicks. Can there be other reasons you know? TY
Attribution won't capture 100% of the orders, but mobile apps can make it worse if they aren't logged in or weren't redirected to the Amazon app. The campaigns also need more than 10 clicks to start showing data. If you're still having an issue, there is a help doc in Amazon ads that gives some more troubleshooting ideas.
If you're Brand Registered and you're not seeing your products, try contacting support (if you're still facing this issue). They should be able to sort it out.
Hi Scott, if i have different product options in same url (Ex: I have a main puzzle and different shapes on same prodcut page)should i create different attribution tags or just have one for all?
The link will track the sale of every product of your brand no matter which ones you add to the link. The difference is in the reporting as to which of the sales show up in the Product Sales or Total Product Sales columns.
Hi, just curious if this could be done by Sizmek. The question is that if we want to use Google ads or DV360 to driect traffcis to our amazon store site, can we do the tracking conversion via Sizmek too? thanks!
I sorry to say but the shipping cost that Amazon is going to charge doesn't make sense to me. Let me explain. We pay for an integration app for the year around $400 one time fee they play the middle man. Then Amazon comes along and charges you per item to be shipped at $7. The more items a customer purchases at one time the shipping cost can and will exceed $20 for 5 items. This is call insanity. Why would anyone want to pay a middle man and then pay amazon to rape you on the other end of the spectrum. A little harsh yeah I know but the truth hurts. Thank you but no thank you. This video seemed as if it was going to help some people but take my advise my fellow FBA sellers. STAY AWAY FROM MCF not worth the trouble or your investment. Do your research if you don't believe me. The is my rant. lol.
I agree Amazon's fee increases have not been great! They do have a free Shopify app for integration now. Shipping price per unit is better if the customer buys more than one item. I think MCF can still make sense for sellers that don't do a lot of sales on their website and want the convenience of having all their inventory in one spot. But if you're doing higher volume, it's definitely worth looking into other 3PLs and comparing pricing.
Typically I like to stay around a similar price point for Product Targeting. Conversion rate usually suffers if there's a wide price gap. Could be worth testing if it's a type of product where someone might prefer a more premium or better version.
Amazon attribution is going to track all of your sales, including ones that purchase direct from your listing and never go to your store. It also allows you get money back with the Brand Referral Bonus.
Hi great information. Can you please guide me about the bidding stregies for campaign like fixed bids and dynamic bids and when to choose fixed or dynamic bids.
Most of the time I'm using down bidding only, but I will test the others as well. Fixed bids can be good for new product launches and for keywords that are having difficulty getting impressions.
@@RalphArvinCatapang I'd use the URL of the main variation you want people to go to. You can add the other variations when setting up the attribution URL, but even if you don't the sales of the variations will still be tracked under total sales.
Is there an app to sell my Shopify products on Amazon. I have products stored with Shipbob that I sell on Shopify, I would like to sell my products through Amazon. How can I do this?
Yes, check out the Shopify app store. There are ones that will help you with the Amazon sells channel. I haven't used them myself, so can't give a recommendation, but you'll be able to see if there are any that fit what you're looking for.
when I copied the link to my book on Amazon and put it in the "click through url" I get the message: URL should not include 'ref=' or 'ref_=' What am I doing wrong?
Without getting too technical, Amazon will add a "ref" part to the the URL which tells more about where the click came from. You can remove anything in the URL after your ASIN. Another way to do it is to go to manage your inventory in your Amazon account and then click on the link to get to the product page. That URL should have no extras added to it.
Hi Scott, I’m using a firm called Sophie society and I’ve got one of them doing my PPC for me but it doesn’t seem to be going anywhere. Is there someone better that you could recommend me to?
Hey, sorry to hear that. Depending on how long it's been, they might just need some extra time to optimize campaigns. Unfortunately I don't have any recommendations at this time since I handle PPC in-house.
