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3 Tips to Discover Unique Product Targeting Ideas for Amazon PPC Ads

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Do you want to get the most out of your Amazon PPC product targeting? This video will show you how to maximize your success by finding the best products to target. Amazon PPC is getting is harder and more expensive, but with the right strategy and optimization it can play a major role in your product sales and product ranking. I hope you enjoy this Amazon PPC strategy on three different ways to find hidden gem products to advertise on.
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Опубликовано:

25 авг 2024

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Комментарии : 23

@scott_suggs Год назад

Hope you enjoy these 3 ways to find unique products to target! 🙌Product targeting is a good complement to keyword targeting and helps me get more PPC sales at a lower cost.

@SeanSmithPPC 4 месяца назад

Great video Scott! Product targeting is great for targeting competitors and brand protection.

@adrianpuni500 Год назад

So best ideas to rank products is to investigate keywords in the suggested sections of "bought together" and products shown at the bottom? I may need to re-watch it again. I will for sure apply the ideas for my product when the time comes :) Thanks so much Scott!

@scott_suggs Год назад

For keyword ranking, the best PPC is sponsored products keyword targeting and should be the main focus. Product targeting can help though and is a good way to get additional sales.

@merveahan 4 месяца назад

Thank you for sharing these tips, this video was exactly what I was searching for. :)

@scott_suggs 4 месяца назад

Glad it was helpful!

@georgekirazian5591 Год назад

Very helpful video. A whole new approach. Thank you so much for posting. George Kirazian.

@scott_suggs Год назад

Glad you enjoyed it!

@ME-2022 Месяц назад

Why you only go with Exact match type, I am targeting both Exact and Expended, is it good or not?

@scott_suggs Месяц назад

I like exact since it will only target the ASINs I'm choosing. Expanded can be worth testing, but can also often start targeting a lot of products you might not want to. If you're using Expanded, keep a close eye on the targets and negative out any that you don't want so you're not wasting ad spend.

@georgekirazian5591 Год назад

Scott: Do you offer marketing help for Amazon Ads? Thanks.

@adar2066 7 месяцев назад

Really informative video... Thanx

@scott_suggs 7 месяцев назад

Happy to hear you enjoyed it!

@robert5117 11 месяцев назад

Do you think congruence in price is important? ie a good selling competitor at $50 vs your product at $100 would be non-congruent.

@scott_suggs 10 месяцев назад

Typically I like to stay around a similar price point for Product Targeting. Conversion rate usually suffers if there's a wide price gap. Could be worth testing if it's a type of product where someone might prefer a more premium or better version.

@Art-ificial_I-ntelligence Год назад

Great content, subscribed :)

@scott_suggs Год назад

Thank you!

@georgekirazian5591 Год назад

Scott: After viewing this video several times, I checked 6 New Releases to get their ASIN 's. None of them listed the ASIN in the Product Details section. The only gave ISBN's. Can we use the ISBNs for our product targeting ads on Amazon? Please advise. Thanks very much. George Kirazian.

@scott_suggs Год назад

Hey, I've never run Amazon PPC for books before so I'm not sure if product targeting is an option for them. But the ISBN would be like the ASIN if the book doesn't have an ASIN. You can also find the number in the URL of the listing. I'd be interested to hear if it's able to work out.

@georgekirazian5591 Год назад

@@scott_suggs Thanks, Scott. I'll test it and get back to you.