So what exactly is ‘Tierra’. Well, let’s start with the stone. Mining just 1.00ct of natural Diamond involves moving around 250 tonnes of earth. This earth is often moved using lots of energy powered by fossil fuels. The Diamond set into ‘Tiera’ on the other hand is a laboratory grown Diamond created by extracting Carbon from the air. This actually purifies the air leaving it cleaner than before it was processed. ‘What about the power though?’ I hear you ask. Well, the lab grown Diamond is created using green energy. All of this means that the stone is Carbon negative!
It’s not just Diamonds that can have a negative impact on our planet though. Gold mining can also leave it’s mark. The use of cyanide & mercury can pollute both land & water supplies. So what about the Gold used to make Tierra? Well, RING jewellers is proud to announce that the gold used to make Tierra is 100% recycled. This means that there is no destructive digging, no mercury, no cyanide & no human beings being exploited.
Carbon footprint. Another thing to consider is the thousands of miles that materials sometimes travel just to make one piece of jewellery. Gold from Australia, a Diamond from Canada, a ring manufactured in Hong Kong all then shipped to a retailer say in the UK for example. That’s over 16,000 air miles to make one piece of jewellery. So how does ‘Tierra’ compare? Well, the ring was designed in the UK in Brighton, the Diamond was ‘mined’ (from the sky) in The Cotswolds & the recycled gold was melted & cast in Birmingham. This equates to a total of just over 300 miles, none of which used jet fuel for air travel!
Giving back. So, as you can see, this is a very different kind of Diamond engagement ring but there’s more to come. Every time a Tierra ring sells RING jewellers will plant 100 trees with the help of the charity ‘One Tree Planted’. One Tree Planted plants trees all over the world to try to & reverse some of the damage mankind has done to our precious planet.
Why the name Tierra? Our planet was the big consideration when designing & making this ring. Much of the devastating deforestation that has taken place has been in South America. As a nod to these countries Tierra is Spanish for ‘Earth’.
So to summarise, Tierra is a ring with all of its materials & manufacturing created within around 300 miles. The Lab grown Diamond is Carbon negative & the Gold is recycled. Then, when a Tierra ring sells it triggers the planting of 100 trees. All of this makes ‘Tierra’ probably the greenest Diamond engagement ring in the world.
7 окт 2024
