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13 Ways to DESTROY Your Competition (Legally) 

Alex Hormozi
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Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

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7 авг 2024

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Комментарии : 206   
@AlexHormozi
@AlexHormozi 27 дней назад
Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games
@djcosmosrapaiti
@djcosmosrapaiti 27 дней назад
hey man, why don't you use bionic reading for your book.
@jzk2020
@jzk2020 26 дней назад
If you truly believe in owning 20%of a billion dollar company is better than owning 100% of a 100 million dollar company, the it's time for you to put your company on the stock market and let us buy some shares. I'm just saying, put your money where your mouth is.... Also I'm ready to buy shares 😎💯
@Miyakizilla
@Miyakizilla 26 дней назад
Like if you want others to see this reference 1 - Network Effects 0:05 2 - Exclusive Control Over A Resource or Technology 3:14 3 - Government Regulations and Licensing 6:19 4 - Economies of Scale 9:11 5 - Vertical Integration 11:39 6 - Strong Brand Identity and Customer Loyalty 15:03 7 - Strategic Pricing 17:12 8 - Exclusive Contracts and Agreements 20:53 9 - Huge Capital Requirements 24:37 10 - Intellectual Property 26:50 11- Acquisition & Mergers 30:23 12 - Need To Haves 35:15 13 - Control Over Distribution Channels 39:30
@legendaryparentinglegendar249
@legendaryparentinglegendar249 26 дней назад
Thanks
@nicojay9689
@nicojay9689 26 дней назад
Modern day hero
@acenewb1e
@acenewb1e 26 дней назад
Thank you!
@lukasgrohl9331
@lukasgrohl9331 16 дней назад
I appreciate you
@DevonWayne
@DevonWayne 26 дней назад
Bruv is locked in a room with a green screen and can't escape until 1,000 videos are filmed at 30-55 minutes each
@RLTIII
@RLTIII 25 дней назад
As the new Chuck Norris, He'll have it done in one day. 😂
@nothing_is_real_0000
@nothing_is_real_0000 25 дней назад
But really good and useful information...
@jazimfarhaj8462
@jazimfarhaj8462 27 дней назад
Okay, now what about illegally? Edit: i would like to thank everyone for the great ideas although it is concerning how you could come up with them so fast.
@Akinyimikar
@Akinyimikar 26 дней назад
😂😂😂
@EsotericMindsets
@EsotericMindsets 26 дней назад
😂
@smileychess
@smileychess 26 дней назад
Just need to develop the skill of hiding bodies.
@LindseyWestbrook333
@LindseyWestbrook333 26 дней назад
🤣🤣🤣
@kqi32
@kqi32 26 дней назад
"Unfortunately, a short circuit burned the inventory."
@seanferres
@seanferres 26 дней назад
Alex Hormozi casually destroying every business degree on the planet with a 42 minute video
@user-hc6pm9qr2w
@user-hc6pm9qr2w 5 дней назад
SEAN!! WASUP MATE HOW YA DOING 😁
@MalcolmLoudon
@MalcolmLoudon 26 дней назад
My favourite example of deep-seated vertical integration is Henry Ford owning sheep farms for their wool seat covers. That one always stuck with me for some reason!
@arigutman
@arigutman 23 дня назад
Alex, you have some of the most insightful content on RU-vid.. Keep it coming. Thank you. That is all.
@TheOriginalAlexander
@TheOriginalAlexander 26 дней назад
Holy smokes. Alex is coming in with the bangers!!!
@amargaikwad3079
@amargaikwad3079 26 дней назад
Forget the mainstream stuff and get the ebook money borlest, It's the only thing that works
@williamyoungblood3988
@williamyoungblood3988 26 дней назад
What is this all about?
@itsharrytran
@itsharrytran 26 дней назад
scam
@tomob5715
@tomob5715 26 дней назад
I read it. It’s about a young boy who gets brutally molested by his dad’s best friend. DO NOT READ!!
@MichaeI48
@MichaeI48 14 дней назад
Scammer
@KristenFish
@KristenFish 26 дней назад
The way these videos get me into a creative flow has become addicting. Would love individual videos that really breakdown some of these strategies.
@patrickst.pierre3452
@patrickst.pierre3452 27 дней назад
Got here in 1 Minute. Just in time for me to start my Creative Block for the evening. Thanks Alex, LETS GOOO! *Nose to the grindstone*
@JaredJacobsonLaw
@JaredJacobsonLaw 8 дней назад
This content, let alone how it’s delivered, is unlike any other 💯💯💯
@ShuaibTimimi
@ShuaibTimimi 27 дней назад
Thanks for this great info.
@SteveCoughran
@SteveCoughran 24 дня назад
Always coming through with motivating and insightful content, Alex!
@GalaxyLamp.brasil
@GalaxyLamp.brasil 27 дней назад
a hug directly from Brazil 🇧🇷
@tommasterplus
@tommasterplus 27 дней назад
Please translate your books to Portuguese!
@av3ngers17
@av3ngers17 26 дней назад
​@@tommasterplus aprende inglês carai ótimo incentivo
@tommasterplus
@tommasterplus 26 дней назад
@@av3ngers17 eu sou fluente, mas meus funcionários não.
@Mr_rdharris
@Mr_rdharris 26 дней назад
Brazil...I see you're checking for the illegal stuff huh 😂?
@av3ngers17
@av3ngers17 16 дней назад
@@Mr_rdharris A black guy talking about illegal stuff. You probably know a lot about it too huh?
@Dheeidjdndbd
@Dheeidjdndbd 26 дней назад
This is the Hormozi version of 7 powers in business lol. Good stuff for sure
@TheFelt13
@TheFelt13 26 дней назад
Amazing 💯 you are the best 💪🏽
@Soldbysorin
@Soldbysorin 26 дней назад
This video had so many great points ! Thanks Alex
@ChrisHunterSavesTheDay
@ChrisHunterSavesTheDay 26 дней назад
Chapters: 00:00:00 - Network Effects In Destroying Competition 00:01:46 - Building A Network With Added Value 00:03:45 - Competitive Advantage In The Natural And Technological World 00:05:39 - Government Monopolies And Licensing 00:07:32 - Licensing And Market Advantage 00:09:31 - The Power Of A Low-Cost Leader Strategy 00:11:32 - Destroying Competition Through Vertical Integration 00:13:23 - Vertically Integrating The Publishing Process 00:15:12 - Building A Strong Brand 00:17:06 - Strategic Pricing 00:18:57 - Discriminatory Pricing With Ethical Considerations 00:20:45 - Exclusive Contracts With Three Different Parties 00:22:31 - The Power Of Distribution Networks 00:24:14 - The Challenges Of Huge Capital Requirements 00:26:08 - Competitive Advantage In Business 00:27:59 - Protecting Intellectual Property 00:29:51 - Using Brand Licensing For Business Growth 00:31:35 - The Power Of Consolidation And Acquisitions 00:33:25 - Growing Through Acquisitions 00:35:04 - Innovative Business Models 00:36:53 - Disrupting The Music Industry With Free Music 00:38:40 - Using Free Membership As A Lead Magnet 00:40:23 - Creating Competitive Moats 00:42:22 - Creating Life-Changing Wealth
@prescottosegie
@prescottosegie 27 дней назад
Good video Alex j definitely took notes 📓 I appreciate the gems sir 😎💪
@koketsommusi8374
@koketsommusi8374 26 дней назад
You work so effectively and extremely hard. You are my inspiration.
@aadityavij4477
@aadityavij4477 27 дней назад
Alex every one of your videos are better than the last one. Keep it up. Love from Indians
@Aedonius
@Aedonius 26 дней назад
Just watch this muted. You will be astonished at how much you learn from his hand signals alone. My mind is truly blown.
@zxcqwe6931
@zxcqwe6931 26 дней назад
lol thats a good one
@lauhic677
@lauhic677 25 дней назад
I just realized his body language and how much he moved his hands. Thanks !
@KlaasVictor
@KlaasVictor 26 дней назад
Again one of the best videos ever 🙏🏼🇧🇪
@Sigh554
@Sigh554 27 дней назад
24:07 Love the little explanations given 😊
@elsihametaj2454
@elsihametaj2454 26 дней назад
Just a small correction. On the last talk Thiel gave at Aspen, he basically said that investing in space x was sort of risk free, since the company would have been cash flow positive because all of their gov projects would have been fully prepaid. He even said Musk did not need any money at that time, there was only a problem regarding some gov regulation which demanded a certain working capital from the bidders. Small story short, Space X was not this huge capital spending upfront, quite the contrary.
@JaredJacobsonLaw
@JaredJacobsonLaw 8 дней назад
THIS content ALONE is at LEAST one book 👏👏👏
@QuantumSqueeb
@QuantumSqueeb 17 дней назад
This guy is brilliant! I clicked the comment section and the video started 😂 10/10
@Abi-k9v
@Abi-k9v 21 день назад
I hit like before the first word of the video… I know it’s going to be worth my time
@chriss4365
@chriss4365 24 дня назад
You have millions of dollars so you can vertically scale. 99% of us don't have the cash to buy up every company that would make our products. Its easy to do theses things and get richer once you already have millions to throw at it.
@ben_gurin
@ben_gurin 27 дней назад
Legit was waiting for Alex to drop
@ParkerBG
@ParkerBG 26 дней назад
How do you illegitimately wait for him to drop?
@ben_gurin
@ben_gurin 26 дней назад
@@ParkerBG I was just going on his channel to see if he dropped and legit the same second I loaded on it dropped
@YaBoyfelipe
@YaBoyfelipe 26 дней назад
14:05 Book publishers got their balls on their throat rn knowing that Mr Hormozi could destroy them if he wanted
@davidondrejek8947
@davidondrejek8947 26 дней назад
thank you for making this video Alex
@SolarBootcampUniversity
@SolarBootcampUniversity 26 дней назад
Thx for the tips...we're taking over in our space rn.
@cupofmozzarella
@cupofmozzarella 26 дней назад
tbh I loved the point about M&A. Really insightful.
@russellyonga5642
@russellyonga5642 11 дней назад
Waouh really love your content... Your the best... Please I have a suggestion, can please create a video on how you will start from 0 show your process on how you will acquire customers, how you will create your offer, funnels, how you will outreach please... Your the God in this niche really appreciate your content
@jejehdh
@jejehdh 26 дней назад
knowledge packed
@alexandrete835
@alexandrete835 26 дней назад
Great stuff.
@breadwinner541
@breadwinner541 26 дней назад
One of his best videos. Curious to see how it gets recieved
@nubiankenpo
@nubiankenpo 26 дней назад
Thanks Sir
@LouisDillard02
@LouisDillard02 24 дня назад
Based on my experience, one effective and legal way to outperform your competition is to focus relentlessly on providing exceptional value and customer service. This approach not only strengthens your position in the market but also builds a reputation that is difficult for competitors to replicate.
@sebasgarrido2923
@sebasgarrido2923 19 дней назад
Point 12 is absolute genius
@soundincome
@soundincome 24 дня назад
Mozinopoly is 🔥
@eversmilezachary
@eversmilezachary 27 дней назад
Please talk about laws of power too❤
@user-kg9yw3gm5y
@user-kg9yw3gm5y 27 дней назад
Thank you
@NkosinathiSambulo
@NkosinathiSambulo 26 дней назад
Just what I needed
@etofok
@etofok 26 дней назад
Fun fact: monopoly was developed as an interactive experience to showcase what happens at the end of free trade - everyone ends up at zero with one party collecting everything. It's not even a game, technically, because it's all random. Monopoly is the Mathew principle visualized and it's very important to in psychology and sociology.
@bluehighlightedtext
@bluehighlightedtext 23 дня назад
Is there a difference between chasing shiny objects and skill stacking? I'm in a spot where I can learn new skills that are adjacent to my core offering. I think I know the answer but I'm curious if there is a frame to use in discerning skill stacking and going after the wrong "lady in the red dress".
@JollyRoger183
@JollyRoger183 25 дней назад
41:36 He is right: Monopoly comes from the Greek prefix mono-, which means "one," and pōlein, "to sell." I thought poly means: Poly- comes from Greek polýs, meaning “many.” Which could mean one selling to many.
@RLTIII
@RLTIII 25 дней назад
Dealing with infinities. Literally just thinking about now, If you can extend your time horizon far enough, then literally anything is possible. If you compress far enough, then almost everything looks impossible. What is your process for determining how much insurance to purchase for risk? Purchase defined by: utilizing any of your limited resources, time, attention, currency, etc. Insurance being: any mechanism by which to reduce risk.
@Aidas_Li
@Aidas_Li 27 дней назад
I know it will be good!
@GOATLAVISH777
@GOATLAVISH777 26 дней назад
Time stamps…
@fragartyparty
@fragartyparty 26 дней назад
Hands down my favorite video ever. It’s like you did a 1 on 1 with me and gave me the roadmap.
@nhtdmr
@nhtdmr 26 дней назад
Could you make more indept video regarding 12 - Need To Haves 35:15?
@KoryGoossens
@KoryGoossens 26 дней назад
Alex must have read “Zero to one” by Peter Thiel
@Qilian1188
@Qilian1188 24 дня назад
Hey Alex we love your analysis!! Are you currently open for partnership?
@LilithVoss
@LilithVoss 26 дней назад
which one of these are you looking using for skool?
@sunni_0i0
@sunni_0i0 27 дней назад
W Knowledge 🎉 Knowledge
@marcshaw6811
@marcshaw6811 26 дней назад
Another one 👏👏👏
@user-oe5vw6zd4z
@user-oe5vw6zd4z 27 дней назад
Wow what a legal moves
@ebeemars9344
@ebeemars9344 26 дней назад
I just need to know what Alex eats for breakfast.
@Aidas_Li
@Aidas_Li 27 дней назад
I wish I was that smart 😅
@nate.berry.
@nate.berry. 26 дней назад
Good game has been given…
@andrewb5743
@andrewb5743 25 дней назад
Read The 7 powers. It outlines this in depth.
@f3it330
@f3it330 26 дней назад
Airlines do what?!?!?
@ultralooter
@ultralooter 26 дней назад
18:18 How much money you got? A lot.
@danieljamessmith
@danieljamessmith 25 дней назад
Where does he learn all this information?
@djcosmosrapaiti
@djcosmosrapaiti 27 дней назад
hey man, why don't you use bionic reading for your books.
@adham000
@adham000 26 дней назад
when you guys use dark background it's easier to focus
@Gigi.973
@Gigi.973 23 дня назад
Band Aid - Adhesive Bandage
@TheCriticalChris
@TheCriticalChris 26 дней назад
Let me tell you: it’s difficult to find red (blood-tinted) ocean strategy video and content such as this. I’d much rather be sailing in a so-called “blue ocean” where I would be a sole entrant (by innovation or perhaps by differentiation) into a new sphere with no peers. But, it’s useful to have an offering, skillset and strategic resources to sail through both types of seas.
@tomob5715
@tomob5715 26 дней назад
Absolutely! But that level of innovation is then the challenge right?
@Anoverthinker18
@Anoverthinker18 25 дней назад
"Alex never disappoints us, consistently delivering fantastic content that's shaping future billionaires. Keep inspiring and empowering us all!"
@nahbrahh
@nahbrahh 26 дней назад
Waiting for the illegal edit to drop
@bornchaserldn2185
@bornchaserldn2185 27 дней назад
noted
@gorkagarcia8715
@gorkagarcia8715 26 дней назад
No intro?
@NithusezniSezni
@NithusezniSezni 24 дня назад
Only thing I'm qualified to object to is his claim that govt IP protection is good. Consume any content of Stephan Kinsella for the exhaustive arguments against IP, against asking for govt to enforce a monopoly of ideas.
@claylawrence7231
@claylawrence7231 26 дней назад
Bandage → Bandaid? 😂
@princekjtheartist
@princekjtheartist 21 день назад
😂😂😂
@justin.popovic
@justin.popovic 26 дней назад
Wait... why doesn't the Monopoly guy on that box have a monocle?
@princekjtheartist
@princekjtheartist 21 день назад
😂😂😂
@LG_ROHIT_FF
@LG_ROHIT_FF 26 дней назад
it's funny how all these gurus are not mentioning the ebook 'money borlest'
@Carsalesugurlu
@Carsalesugurlu 26 дней назад
Where can I ship his book if I’m homeless?
@princekjtheartist
@princekjtheartist 21 день назад
Someone else's house
@SelfAwernessMastery
@SelfAwernessMastery 25 дней назад
they actually went and bought brand new monopoly just to have it as a prop in the video lol makes sense for them to do it, i just find it funny
@anindarahman4520
@anindarahman4520 24 дня назад
SEVEN GODDAMN YEARS?
@user-nb7lz5nk4e
@user-nb7lz5nk4e 26 дней назад
Sir, you are making money from an online business (content creation), so why don't you create a series about how to make money from an online business? I mean, a serious online business, not some side hustle. The online business must have the potential to make 8-9 figures in the long term (5-10 years).
@shawnkalayjian154
@shawnkalayjian154 26 дней назад
Love the content, but dont love the super fast transitions between camera. Fast transitions aren't it imo
@neocuriositi
@neocuriositi 24 дня назад
I preferred the room setting to this set
@TopNinesplus1
@TopNinesplus1 6 дней назад
Dominant content
@karan_DC
@karan_DC 26 дней назад
money borlest is the book they don’t
@WinsenLe-yj2tk
@WinsenLe-yj2tk 25 дней назад
WE DESTROY, WE EAT
@jasonjosephlee
@jasonjosephlee 22 дня назад
Do you guys like his videos with one angle or multiple changing angles?
@jd229
@jd229 26 дней назад
It's a bandage bro
@saifenaji7705
@saifenaji7705 26 дней назад
Next book $100M strategies
@40-TV
@40-TV 26 дней назад
GAMESTONK
@user-lp3tr6wi9s
@user-lp3tr6wi9s 26 дней назад
We need a vid for illegal methods
@jnihadahmed
@jnihadahmed 26 дней назад
You can't skip stuff in this video because you don't know where the next segment starts. Wonder what the thinking behind that was.
@noeljalter2752
@noeljalter2752 26 дней назад
why you guys revert it it was so weird 🤣🤣🤣🤣🤣🤣
@RhyzOrDie
@RhyzOrDie 26 дней назад
Pablo Escobar taught you about vertical integration
@thodio
@thodio 27 дней назад
Nice
@duffradio
@duffradio 27 дней назад
Woah never been this early
@sahilverma3397
@sahilverma3397 26 дней назад
Hitting dislike so that the ops dont destroy me.
@jamesdaniels7533
@jamesdaniels7533 26 дней назад
The algorithm will stop showing you his vids if u dislike lol. Meanwhile the ops have bell notis on 😈
@peteryu9866
@peteryu9866 25 дней назад
Why is he so happy about these things?.. Look at how his eyes light up at the thought of people having monopolies.. Normalizing acts of evil so that we let evil people do what they want..
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