1958 Imperial Dealer Promo Film - Chrysler Division Presents, The Majestic Imperial 

Nice neighbor.

@@Johnnycdrums And a big trunk! lol

Speaking of which, to the best of my knowledge, 1958 marked the first appearance of the Imperial Crown Limousine with the body handcrafted in Italy especially for Chrysler by Ghia.

@@johneddy908 ah, my favorite less known American crossover automobile the Chrysler Gia 1953.

To the best of my knowledge, the Sedan was supposed to be the lowest-price Imperial model for 1958, with the LeBaron being the top-of-the-line and the Crown in the middle as far as price was concerned.

I don't live stateside but having had a 225 Slant six with Torqueflyte trans down under, US was lucky to get the Hemi but we all got the bulletproof Torqueflyte trans, Dealers even told customers the the firm shifting of the trans meant it would last much longer than the oppositions smooth "slush box " trans.

@@adoreslaurel But you got something we didn't get, the 265 inline six. What a great engine!

@@20alphabet We did get a vertical 6 inline, can't remember the capacity, was that the one that in fuel injected form went into the Jeep?. by that stage the trans was a Borg Warner, although one trans specialist told me that about a 1,000 Valiants got a Torqueflyte trans early on because the BW trans was not available immediately with the vertical block. Lucky if you got one of those.

@@adoreslaurel Here it is: www.google.com/url?sa=t&source=web&rct=j&url=www.valiant.org/valiant/hemi-six.html&ved=2ahUKEwia35yTzcrmAhUTLX0KHd7rAXkQFjAcegQIBxAB&usg=AOvVaw2O2rn36_9tDSh8CcH0euk7

I can possibly overlook the fact that EVERY body panel INSIDE and OUT is misaligned (nothing new with Chrysler , even to this day), BUT whoever came up with that god awful interior scheme, should NEVER, EVER be allowed to design anything! It is by no coincidence that the word "QUALITY" wasn't mentioned ONCE, because there WAS no quality. All the "extra" hours that went into building these abortions, did nothing but fatten the workers paychecks.

Iceair 767 I’d love to buy a DINK! A 2020 DINK 4 door sedan. With radio, heater and seat covers. The famous DINK-MASTER 6 cylinder engine. Those trunks could hold an awesome lot of late votes come a few days after Election Day. A lot of bodies too!

🤣😄😊

I remember in those days the excitement of seeing the new cars Detroit was coming out with each year. Then sometimes it was like...Well hell..all they did was change the grill. And no one in my entire family could have afforded that Imperial.

I believe you are right.

some people have never ever driven mopar let alone an imperial, so they will never ever know what a true prestige car is

@@georgeszaslavsky and that suspension, was that a railroad or...no probably just a grate.

@kirby waite I've read the 1959 Cadillac had the tallest tailfins ever but maybe not by much.

@kirby waite In 1989 in Fresno there was a 1960 Imperial LeBaron Southampton in mint green that was about 3 miles from my apartment sitting in a driveway. All of its wheelcovers were missing but the body was straight. I was so interested in that car that I talked to the owner and he let me test drive it. It ran rather roughly but he would sell it for $950. I was young and probably had $500 in the bank so I couldn't afford to buy it....yet. Later that year my grandmother died and left me some money but the car was no longer in that driveway. Around the same time there was a 1958 Imperial Coupe in a Fresno junkyard that was auctioned off. I went to the auction but didn't buy it...another man picked it up for $600. Now both of the cars would be about 5 times more expensive. But I did buy a rare 1960 LeBaron wheelcover at that time and I still have it. I really regret that I didn't eventually buy the LeBaron.

@kirby waite Are you a collector of old Imperials?

2:50 I noted that as well. They respond to the merest touch, though I'm concerned my thick, coarse-furrred knuckles are better suited to bludgeoning and ruin. Have I what it takes for so élite a motorcar?

Not the wrap around windshield with its 1inch wide A pillar?

Not good for ladies fingernails

UNTIL you come to a corner!

And used in top fuel dragsters.

And am I GLAD!

@@TheOzthewizOk Moron, so you think the crap they produce now is better?🤔I quess the name gives you away!!!🙄🤨🧐😝💩

The reason for that was low sales...the Imperial only sold decently when the styling was significantly changed (1957, 1964, 1969). The model years in between when there were modest changes like the grill, etc. resulted in weaker sales. Cadillac during that 1955-1975 era consistently sold well year after year and its sales trend was positive over the long term. Imperials during that era had two big negatives...an image too closely tied with plainer Chryslers and fluctuating quality control.

If you were watching this, you were inside the dealership surrounded by several cars and you could see the colors. The dink bell is so the salesman knew when to change the slide with the remote control connected by a wire to the slide projector.

It was the first actually

Good old uncle sam changed that!

Good old Arab oil embargo changed that!

Ten Four!

You forgot to mention the 1981 through 1983 Imperial coupes.

Simple: a bad recession and no one with much disposable income.A modern Imperial was available in early 80s and as far as I'm concerned is the most beautiful luxury car ever built by Chrysler.But with bad recession didn't sell well.If I had the money today I'd own a Frank Sinatra edition Imperial.Gorgous car.

I totally agree

Se vendió en mexico o cuba?

They kept them B&W, so people wouldn't be throwing up after seeing that hideous design!

You got this commercial mixed up with the one for Rolls Royce!

Well if you dig the hole, I will help you bury it!

Pure HYPE for their brochures!

1957 was the most popular year for the brand. I think it was the only year that Imperial outsold Lincoln. EDIT. 1958 sales crashed, from 6.1 million sold in 57 to 4.3 sold in 58. That's rough.

Also the 57 models had many quality issues

The luxury car market was tough back then unless you worked for GM. In the 50's and 60's Cadillac pretty much owned that corner of the car industry. They outsold both Lincoln and Imperial combined every year.

@@chrisxaf1237 Likely true compared to Cadillac and Lincoln because they were rushed into production in order to be style leaders...but the 1957 Plymouth and Dodge were by far the worst for quality problems.

@@SpockvsMcCoy it took chrysler many years to recover from the bad reputation they got with the 57 models

Don't forget the Green Hornet.

You're killing it Wikkiregurjoguido. 🤢🤮

Laughable, yes. . . well, we ain't laughing no more.

@@JSB103 *No, we sure aren't laughing now. It's heartbreaking to me what has happened in a once, industrially astounding America, in this case to the U.S. Auto Industry. It was once THE ONLY GAME IN TOWN, so to speak. We had the entire world driving those advanced American horseless carriages from a vast variety of U.S. motor companies Many fell into hard times during the (created) "Great Depression". Later, the loss of the "Little One", The American Motor Corporation was a much deeper disaster than we had even realized at the time, it only got worse from there. We could have and, SHOULD HAVE done so much better! We truly did, 'Drop the ball to the detriment of all'.*

More than 345 hp, close to 375 hp. I think they had a 390 hp version too for the 392 but these hotter engines were in the 300s and New Yorkers. I didn't check if these were also Imperial engines

i think this was color but it faded. there's still a bit of color here and there

As you can see, it's a faded 60 year-old film, dude.

Tom McCahill was a big road test writer for Mechanix Illustrated Magazine form the forties to the seventies.

The government is a big part of the blame,and the management of the company,like when the president of Chrysler sold off Airtemp,which had become a major supplier of commercial air-conditioning and a moneymaker for the company,and split the proceeds between management and stockholders, had that not been done the article I read said,they would have easily been able to transition from big cars to smaller cars.that happened in 1975.and now with ever more stringent emission and fuel mileage standards the government is killing the internal combustion engine,whether it be diesel or gas.more Bolshevik crap being pushed on us from the unelected and unimpeachable bolsheviks.we don't need it.

It gets worse. Fiat-Chrysler will soon be Fiat-Chrysler-Peugeot.

@@marcomalo02 At least they have the Dodge Challenger and Dodge charger....for now. ford only has a crummy PU and the new explorer which has so many problems, they can't even ship them.how in world do they sell the junk? Who buys them?

@John Strand look around, mediocrity has a way of enduring the most golden of eras. Nine times out of ten, most things aren’t as good as they were sixty years ago.

@kirby waite Ha, unions are not to blame, they serve the purpose of protecting the worker in an environment that will gladly fleece them without a union. Without unions, there would be far more people making peanuts, while the cost of living goes up every year. Blame it on the reality of living in a capitalist society (America) but don’t blame the unions.

Too funny!! 😁😁👏👏

@Rose White this was before racer marketing, where every damn car buyer was conditioned to aspire to being some kind of race car driver. That really began in the early 60’s with cars like the GTO, but really took off in the 80’s and 90’s. In the 50’s, you didn’t need bolstering in the seats, because nobody was expected to drive a luxury car like a formula one car. These days, every retard crossover has dual exhaust, “aggressive” appearance, paddle shifters, spoilers - and side bolsters, etc. Because the image of race car performance sells cars, and makes average idiot drivers think they too have great driving skills.

@@mr.butterworth4216 Well written. Agree 👍

Those "bench" seats were only good for one thing, getting laid!

Didn't he buy a Rolls Royce before he died? I used read his car reviews as a kid.

In that era, Mercedes, OF COURSE!

Mike Reiffin does that include the fleas? Wouldn’t want it without the fleas.

@@glennso47 Would rodent droppings do?

I would have snatched it up

Aren't you forgetting something? The 1958 Eldorado Biarritz was a two-door convertible (there was also the Eldorado Seville, Cadillac's special model for GM's Golden Jubilee celebration, which was a two-door hardtop), while the 1958 Imperial Le Baron shown here was a four-door sedan. Cadillac's four-door sedans in 1958 were the Series 62, the Sedan de Ville, the Fleetwood Sixty Special and the Eldorado Brougham (the top-of-the-line Cadillac at the time).

Ok Bolshevik liar

Nice to know! If ever I specifically buy a car for a demolition derby, I will give CFA a try!

The 61 Lincoln was a game changer. It did away with the the fins, 2,000 pounds of chrome, and the rest of the Homer Simpson design features.

I Thank. 115

Chrysler was always WAY ahead in building the crappiest cars.

ojars zvaigzne dont be confused by the windmill brand (mercedes benz) creations

This car was so good, it defied the laws of physics! Chrysler engineering at it's finest! LOL

They were a couple of years away from launching "flying cars"!

What else are they supposed to use?

The reason they mentioned foam seats as a highly prized option? Is what I was trying to stress in the commercial.

@@beezertwelvewashingbeard8703 Rubberized hair, plant fibers, etc. www.euromoulders.org/polyurethane-foam/history-of-car-seat-padding

Remember, it’s 50s technology. Synthetic foams and fibers didn’t exist in mass production until the late 40s.

They should have left these cars alone in my opinion most well crafted vehicles ever made by Chrysler

Chrysler actually offered fuel injection on the 300 and DeSoto Adventurer in 1958, but it was a disaster.

Yep. that's what big enterprise / government partnership is all about. You got that right!!

So why did the "protection" stop? Why didn't protectionisn hurt the Japanese?

@@rjalexander4765 Protection did not stop. The gas guzzler tax was and is a direct attack on German cars (and conveniently has never been applied to SUVs, an American staple), and the Japanese were forced to open plants here in order to appease the government/US manufacture cabal. Seems American companies are incapable of competing in a fair fight, ever, so run to government mommy to bail them out.

Non of the USA car manufactures survived the 1957 Eisenhower recession well. Historical perspective has given the idea that the immediate need for new cars was greatly filled by the end of 1957. To add to the financial crisis, for the 1958-9 year USA car manufactures were all pushing limits on new very expensive to build luxury cars that even in the best of time might not have payed for themselves, but during a recession that especially hit new car sales it was a disaster and the cars got blamed. It was too late to change the 1959 models designs, production was already set. Most of the USA economy recovered fairly quickly from the 1957 recession, but not the car industry. Detroit got to an unemployment rate of 20% in 1960. Out of the panic cheaper to design, engineer, build and less risky cars to market where the result with Chrysler board going the farthest of USA car manufactures recking havoc with their cutting edge design and engineering people effectively eliminating the company's cars from premium new car interests for decades. It was 1964 in the USA before some attempt was made to reignite car interest, but at the midlevel and compact level with the Pontiac GTO and Ford Mustang. By 1965 all the major car manufactures were large suppliers to the Vietnam war and their corporate boards didn't really have to be interested in cars. This short term thinking in high technology driven products such as cars had long term consequences.

I disagree. The American designed 300 (which was on the drawing boards and being tested well before Mercedes-Benz entered the picture) is an outstanding automobile in every aspect; styling, engineering (the only Mercedes-Benz items on it were the transmission and rear suspension both of which were jettison around 2010) handling, HP/torque (exceptional Hemi engine), fuel economy with a decent resale value. This platform (LX) and its variants (shared with the Dodge Charger (LD) and Challenger (LC) ...on a shorter wheel base) has proven themselves noteworthy receiving numorus accolades since their introduction. These cars have noteworthy performance manners and the LD versions are now the backbone of Police service. The new Chrysler Pacifica with all its features (highly touted V6 pentastar engine, stow and go (people hauler to panel van within a minute), info system, modern sleek styling, sedan like handling, are not "cookie cutter" in anybodies logical estimation. Sir, with all due respect, your claims of "long in the tooth" and "cookie cutter" are meritless, uninformed statements. If it works well, if it sells (their is a demand) and makes a profit, if its better than the competition (it is), if it has an excellent reputation (it does), than there is no logical reason to change it.

Well, you scarcely see either of these models on the road these days.