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This color promotional film is about the Federal Express company. This is circa the mid= to late 1970s. It features some truly campy voice-over and music, but is a terrific document of the early years of one of America's great, innovative companies.
Opening: A Federal Express cardboard plane hangs from the ceiling by a string. A real Federal Express jet plane, tail N8FE, takes off down the runway (as it does, the title: "Plane People" floats by) and flies away (:06-1:06). This is a Dassault Cargo Falcon 20, a French jet aircraft that, on April 17, 1973, became the first to carry a Federal Express air package. This represented a new milestone in the history of air transport in the United States and created a new category of airline: the exclusive air express carrier. (This particular aircraft N8FE is now in the Smithsonian Air and Space Museum). The original FEDEX fleet was a fleet
of 14 Falcon 20s out of Memphis International Airport - the only air freight company in the world with a fleet entirely made up of French aircraft. Many portions of the film were shot at the FEDEX facility in Memphis. (At the time the film was made, the fleet had expanded to 50 aircraft.)
Federal Express van. An employee of Federal Express drives, hands over a package. Federal Express vans on the move. Federal Express workers at work. Women employees on the phone. A Federal Express employee knocks over his federal express coffee cup. Federal Express plane takes off. A man on a phone. Packages go down a conveyor belt. Envelopes ready to be mailed (1:07-2:39). Fred Smith, the founder, chairman, president, and CEO of Federal Express smiles. A cake is cut in his honor. A Snoopy greeting card. Fred Smith talks to his employees, looks over plans, walks around. Stands near a plane. Other workers talk to him. A man smokes a cigar. People work on a chalk board. Many different employees. A Federal Express plane taxis on a runway. Pilots walk nearby. Men and women, black and white employees. A female employee smiles and sticks her tongue out (2:40-4:05). A man folds Federal Express letterhead into a paper airplane. Women smile. A woman on a phone. Men and women smile. A woman wears a Federal Express T-shirt and walks at the camera. Airlines at an airport along with different air freight airlines (i.e. American Airlines, Piedmont, Braniff International Air Cargo, Eastern, Shulman Air Freight, Emery Air Freight, Allegheny, American Freight, Frontier Airlines). Plane in the sky. Federal Express plane on a runway at night. Federal Express employees ready to load cargo. A pilot stares down at cardboard Federal Express planes. A man rides a bicycle near a Federal Express plane (4:06-5:53). Packages inside of a Federal Express plane. A Federal Express plane takes off down a runway. A Federal Express plane comes in for a landing POV shot. Boxes of freight and female employees. Men discuss and laugh. Federal Express written on a computer screen. Federal Express plane. Federal Express plane takes off during sunset. Federal Express plane being loaded. Employees at work in the office. Men move freight boxes. Federal Express pilot gives a thumbs up. Federal Express plane flies overhead. A woman winks and smiles (5:54-8:17). No end credits.
The company was founded in 1971 as Federal Express Corporation by Frederick W. Smith, a graduate of Yale Business School. He drew up the company's concept in a term paper at Yale. He began formal operations in 1973, when he moved operations to Memphis. Besides its location near the center of the country, Memphis International Airport almost always stayed open in inclement weather. The company grew rapidly, and by 1983 had a billion dollars in revenues, a rarity for a startup company that had never taken part in mergers or acquisitions in its first decade. It expanded to Europe and Asia in 1984. In 1988, it acquired one of its major competitors, Flying Tiger Line, creating the largest full-service cargo airline in the world. In 1994, Federal Express shortened its name to "FedEx" for marketing purposes, officially adopting a nickname that had been used for years.
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2 янв 2021
