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1986 Cherry Coca-Cola Commercial - Charlex 

Scott Thomas
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A tour de force of video compositing from Charlex.
This was produced by Charlex using the Abekas A-62 digital disk recorder. Where The Cars "You Might Think" video required multiple 1" Type C video recorders for the necessary Fill and Key elements, the Abekas A-62 allowed you to add successive analog elements, and keep the results in the digital domain. Perhaps someone else can elaborate on that.
Charlex went on to produce similar spots for Pringles and a Wine Cooler brand I don't remember at this time.
There is one nice subliminal in the video.

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18 ноя 2009

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Комментарии : 23   
@BeauTardy
@BeauTardy 7 лет назад
What a classic! That ad inspired me to learn everything I could about computer graphics and become what we called a broadcast designer! I never did get to work at Charlex but did visit. I did get to work at Broadway Video, MTV, Post Perfect, Telezign, etc...
@ShadowArchive
@ShadowArchive Год назад
ads aren't cool like this anymore.. too much "stakeholder" "focus group" nonsense lol
@Herohector
@Herohector 3 года назад
I came here to see this ad because of the Printmag article about the Paintbox. This still looks kinda cool and dynamic to me today.
@vocoded5290
@vocoded5290 2 года назад
Charlex are Gods. Watching their work inspired me to put together an old Abekas system at home. And made me appreciate what it took to make these videos back in the day.
@pz2736
@pz2736 6 лет назад
Coolest ad ever! It made me go out and try Cherry Coke!
@pancudowny
@pancudowny 3 года назад
I loved this style of video making in the day. Bubble Yum bubblegum used it for several of their ads, too! ;D
@ASKconard
@ASKconard 14 лет назад
Really eye-catching.
@SoundOfYourDestiny
@SoundOfYourDestiny 5 лет назад
Good note. "You Might Think" is the first thing I thought of watching this. There were way better versions of the Cherry Coke jingle, which was pretty catchy.
@CeramicDalmatian
@CeramicDalmatian 9 лет назад
This looks very, very visually similar to the 1984-85 SNL opening. Wonder if there's a story there.
@scottgfx
@scottgfx 9 лет назад
***** There sure is. Charlex did the SNL opening as well. There is an Abekas A-62 demo here on RU-vid that explains the hardware that did the magic. Today we have all that and more in personal computers that cost a tiny fraction. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-r4y9Mad5eIE.html
@CeramicDalmatian
@CeramicDalmatian 9 лет назад
Scott Thomas OMG. Thank you SO much for the response. The linked video was definitely very illustrative - it's really neat seeing what went into these videos, and seeing technology and effects that folks would take for granted now back in the days when they were literally state of the art. Thank you!
@marclewis5505
@marclewis5505 4 года назад
I just barely remember this commercial. But I love Cherry Coke till this day yo!
@dgontar
@dgontar 3 года назад
Probably inspired by the SNL intro from 1984-1985 season.
@scottgfx
@scottgfx 3 года назад
Charlex did both. To see some behind-the-scenes stuff, check out this video: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-QO1_Vwb-TbI.html
@dgontar
@dgontar 3 года назад
@@scottgfx Yes, I saw that after making the comment.
@aaronsoto9100
@aaronsoto9100 4 года назад
Charlex did the You Might Think music video for The Cars, RIP Ric Ocasek!!!
@scottgfx
@scottgfx 4 года назад
That video made it to the Museum of Modern Art: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-QO1_Vwb-TbI.html
@reinajunior1982
@reinajunior1982 Год назад
Quem produziu o videoclipe da música Spice Up Your Life, pegou uma referência nesse comercial e em muitos outros
@starbreaker6017
@starbreaker6017 3 года назад
The best Cola ever
@robmoir7524
@robmoir7524 5 лет назад
THEY USED TO CALL ME THE CHERRY COKE KID AROUND THAT SAME TIME I WAS ACTUALLY IN MY TWENTIES IN 1986
@pancudowny
@pancudowny 3 года назад
Sounds like they saw the movie "The Coca-Cola Kid". :\
@tomek8bit
@tomek8bit 7 лет назад
Im Thomas like you and i have to say you beated 25 like including 1 of mine,let now beat to 30!(and more)
@princessvictoriamouse4226
@princessvictoriamouse4226 5 лет назад
I will buy cherry coca cola so I will party with prince Cody
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