3 Core Elements of Digital Marketing

Aaron Young | Google Ads | Define Digital Academy

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If you have a Google Ads campaign or PPC campaign that is not converting or is only generating low quality leads 🤦‍♂️
It's very easy to blame Google Ads or the PPC platform you are using.
But in most cases when I hear this complaint the issue is actually not Google Ads… because for success with Google Ads or any digital marketing campaign you need to have 3 core things in place which is your:
🚦Traffic
⌨️ Your Ad copy & messaging
💻 Your Landing Page
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Опубликовано:

5 окт 2024

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Комментарии : 8

@Abhinayanagarajan-x8p 26 дней назад

Absolutely love this breakdown! The three core elements of digital marketing are like the holy trinity for any successful strategy!

@dmintz2 28 дней назад

Hi Aaron, As a natural-born skeptic and a data scientist, I tend to approach most youtube clips with great caution (i.e. most are misleading). However, I have to say that your videos are credible and insightful. The knowledge you share is both relevant and practical, and I've been able to implement your strategies and see real results. So thank you for your candid, direct, fact based approach. Second, a question please: you do several updates/clips on the same topic in a span of several months (e.g. keyword research for google ads), so I was wondering if I just need to see the most updated video on the subject or should I watch them as a series? Thank you, Dan

@mehrsnsh819 29 дней назад

tnx Aaron, The best as always

@KeywordResearchSimplified 28 дней назад

*Great breakdown of digital marketing!*

@MakeitNewAgainDetails 28 дней назад

Hey Aaron. I have a conundrum. My 7 year old car detailing small business located in a small area (75k population)has been paying 25$ a day for google ads. Today marks the third month. I am not unhappy with results however my dilemma is that there are approximately 10 automatic car washes in my areas. My keywords are conflicting and people are calling me thinking I’m a car wash or a specific car wash. I’ve optimized my website which is only 3 months old. It is in the local 3-4 pack.We always did car lots until the car lots got slow. I never had to advertise. My conversions are more than what google claims. I’ve kept up with each customer and how they found me. The “automatic car washes and my exact negative keywords for each car wash on my area is conflicting or confusing the algorithms I think. I changed to long tail broad words and all negative keywords are exact and I’m not doing phrase match like you told me. This would be a good video for you to make in my business niche. I think it would be useful example for others

@MakeitNewAgainDetails 28 дней назад

Only 3 to 4 long tail broad match and rest is exact

@MakeitNewAgainDetails 28 дней назад

For example:Auto detail and auto car wash! Thanks for the videos. I

@Om-gg5tk 28 дней назад

Great video, Aaron. I have a question about low impressions. I’m running a shopping campaign with 6 metal wall art products for housewarming gifts. Despite using 'maximize clicks' and raising my budget to $160/day, I’ve only received 3 impressions in the last 7 days. My shopping feed is optimized, I’ve edited the product titles in GMC, and there are no errors. Any idea why this is happening? I’d appreciate your advice. Thanks!