Great video! Probably, the best lesson here is saving money begins with identifying the negative keywords especially if you are using a Search Ads Campaign.
It is so crazy because we started small $5 a day new campaign old account it did great at first 30 clicks a day 3 phones calls 2 forms and then it just started spending the whole $5 in one click ..
Hey Aaron, great video. Have been watching since a year now. If you suggest not to use maximize conversions initially until I get 30 conversions in 30 days then what should be my bidding strat till I get those 30 conv ???
Since I'm a Junior I made that mistake with the bidding strategy. Does it make sense if I modify it afterward? The campaigns have been running for months now, with the "3.6, not good, but not tragical" type of results.
Hello Aaron, I thought that if I use a broad match long-tail negative keyword that Google will consider all of the words in the negative keyword combination as negatives.
Yes they do work differently: - the search needs to contain all of your words in your negative KW phrase - close variants and misspellings are allowed (so you have to also add these as negative KWs) Hope that extra data helps my explanation in the video
