That mildly confusing chart you showed, seems complicated at first but after looking at it a minute or so, you can properly understand it and see a number of potential insights and relationships. For an example, you might wanna price your shirts around $75-80 during the next summer and your shoe category has fairly bad skus that you might wanna divest from or SKUs that are highly seasonal and shouldn’t be part of your campaigns outside of those seasons.
Also, probably need to look into swimwear category as you aren’t exploiting the full potential of your brand with that category. Could be the products or just a gap in comms but surely swimwear can do better.
I suppose the point is, sometimes you want everything in one big chart so that you can see the high level picture and find potential avenues to deep dive to find more performance.
@@AshWickramasinghe Thanks for the comments, Ash! The swimwear data in the video is fake and was generated for the sake of the video, but great conclusion nonetheless. Regarding the chart, you definitely can understand after looking over it for a bit - however I'm sure you'd agree that it's unnecessary to create mildly confusing visualizations when you could just as easily make them easy for everyone to understand 😊
