#blogpost #socialmedia #marketing
Blog posts are one of the most effective tools when it comes to content marketing. That being said, there are many different types of blog posts and not all of them are guaranteed to convert reader to customer.
Hi, i’m cally, from the international institute of digital marketing. Let’s talk about the 4 most effective types of blog posts.
1: original research posts
People go nuts for original research. They read it, share it, interact with it-it’s the content holy grail.
However, it’s hands down the most difficult and time consuming to produce. It’s a huge undertaking, but one of the most fruitful pieces of content you can produce today. Not only will you build up anticipation from the people who took part in research, but your posts will get cited, get oodles of backlinks, and likely show up in presentations years after the original research went live (even if it’s out of date).
2: checklist posts
Who doesn’t want to go through a piece of content that tells them exactly what to do and, if they follow it, they have a deliverable?
This instantly makes your content actionable for your audience and once they’ve taken one action and gotten over any level of doubt in your brand or self-doubt in themselves, they’ll take another action.
Posts like, “5 copywriting elements you should test”, “10-point blog post audit”, “15-point landing page checklist”, etc.… are all checklist style posts that generate a deliverable at the end.
3: pillar posts
A piece of pillar content is your thesis-it’s why you exist; it separates you from everyone else out there.
Pillar content is your evergreen content that becomes your backlink magnet and an amazing way to help you create derivative work for future posts.
These posts are normally huge and should be accompanied by a pdf download so people can read it later.
4: content aggregator posts
Who doesn’t have a folder full of email, ad, social, and landing page swipe files?
The fact is, we tend to emulate (even when we shouldn’t). It’s much harder to start with a blank page/canvas.
Swipe files that show examples of great instagram video ads with commentary are a great device to help inspire your audience and get those creative juices flowing.
Even better, this type of content is super shareable and will benefit from backlinks and social traffic.
For more information, visit www.iidm.world
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5 окт 2024
