8 Core Human Drives in Gamification 

The 8 Core Human drives in Gamification according to expert Yu-kai Chou. Mr Chou believes that true gamification is when we tap into our core human drives. He believes these core drives are key to bringing “fun & engagement” into almost any task; these 8 universal core drives are;
• Meaning - the desire to feel that our actions have a purpose
• Accomplishment - The drive to achieve and overcome challenges
• Empowerment - The desire to choose one’s own direction and try a variety of solutions to a problem
• Ownership - The desire to own things and have possession
• Social Influence - The drive to interact with, help, learn from, and compete with others
• Scarcity - The drive of wanting things you can’t have
• Unpredictability - The drive of wanting to know what will happen next,
• Avoidance - The drive to avoid pain or negative consequences.
The history and effectiveness of elements like points, badges and leaderboards according to Yu-Kai Chou is in their ability to use these core drives. For instance;
- Point systems make us feel like we have meaning, purpose and a sense of progression.
- Badges tap into the need for accomplishment and reward
- Leaderboards appeal to our need for social status and influence.
The more we understand the psychology behind our core drives, the better we will be at Creating Games & Campaigns that meet our core needs and intern are proven to become more fun, engaging and a higher likelihood of being shared.
Yu-Kai Chou course and website is here: join.yukaichou.com/14-day-gami...
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