37:00 AMAZON WORKING BACKWARDS METHOD 1. Create the press release: Describe in simple terms what you’re going to build 2. 20 most frequent questions: Answer in clear, simple terms (& iterate until it is very clear what you’re going to build) 3. UX Document: How are my customer going to interact with this 4. User manual: glossary, other terms (consistency) Don’t build more than that!
hierarchy is wrong? but Jordan b Peterson talk about lobster and based their idea on hierarchy ? or hierarchy application is different in different field ? hierarchy is universal or not? or field or situation or problem specific? start from 16:20 he talks about small team and hierarchy and nature. lot of questions