The perfumer Pierre Bourdon said in an interview that historical perfume houses should think about having two collections, one historical collection as close as possible to the original formulas (with a disclaimer regarding allergies for instance ) and one more modern reformulated collection available everywhere. So we could choose one of two versions of the same perfume.
That sounds very interesting. It would certainly mean they could keep producing the mass-appealing releases, whilst maintaining their historial releases and keeping the fragrance enthusiasts happy. Sounds like win win!
Jicky is by far the best alternative to Mouchoir de Monsieur, but I actually prefer Jicky and think Jicky is the masterpiece. With that said I do love Mouchoir de Monsieur and I am sad it’s discontinued
Possible the most depressing email in every way possible. Tells us everything we need to know about the sad demise of the house and perfume creativity in general!
@@WaftsfromTheLoft Guerlain is not the problem imo people look forward to buying the next L’Homme Ideal Extreme Intense Bleu Eau Whatever it is the world we live in sadly, having said that they should make these masterpieces available upon request similar to Roja’s heritage line.
Brilliant presentation..... This could be the wake up call for Guarlain MD if they keep their 👁️ wide open on this review, Personally I feel oldies are very challenging to resurrect
I actually sold my bottle recently, but got a fair price for it. I liked it but knew I wouldn’t really wear it. I enjoy Floris 89 more, though not the same👍🏼
Good to know it can be had at the boutique. Unfortunately I’ve heard that Le Troisieme Homme is discontinued and whatever they have left to sell is the last bits. Same with Yatagan… this is why some of the artisan houses are much more gratifying to me. You can get fragrances closer to the ingredients of the original, in the same spirit, and from a perfumer who isn’t pressured by Wall Street to grow earnings 5% per quarter. -Chris
Oh shitcakes, I’ll have to stock up on them as well! I think you’ve answered the question I posed in the video. As much as it pains me to admit it, as I own about 25 fragrances from their house, perhaps Guerlain, as it is now, is not a house for me.
@@WaftsfromTheLoft It really is depressing what is becoming of the house of Guerlain... Also the only version of Jicky that is on their website is the extrait. I wonder if that will continue, or once that is gone than goodbye Jicky. -Chris
I have 3 bottles of this perfume that I knew thanks to you. I got the extrait and 2 spray bottles from 2003 and 2013. I have stock forever, however, I will also send an email to Guerlain when I finish watching the video. It's the least I can do as a lover of this pefume and perfumery in general. Thank you gentlemen!!!
I too wrote a letter and got a similar answer as you read out in the video. The reply is poor but maybe there is hope. Great vids guys, love the channel.
I'm sure it will be back. Guerlain likes to play games and has a history of rereleasing fragrances. Sometimes tripling the price in the proces. They rereleased Apres l'Ondee EdT this year in the Mitsouko-bottle, I'm sure to pick up a bottle to support Guerlain.
After having dithered for ages, yet another mention by you guys finally pushed me into blind buying a bottle about a month ago. I think I had to get it from France, and I realised it was on the way out. It is the way of the perfume world, I fear.
I did e-mail Guerlain directly in early March and received a similar response from Hector in the Customer Services Department on 11 March. In the e-mail he says ‘I regret this unfortunate situation and apologise for it’. I was also directed to the Boutique Champs-Elysees ‘which may propose you a distance sale’. It sounds like they have been over these customer services replies since I got a bottle online from Origines Paris (still on discount). If anyone else e-mails them point out the fact that Guerlain are in receipt of an Enterprise du Patrimoine Vivant (Living Heritage Company) award from the French Government since 2005; a fact which they cite on their UK website. At least I was not directed to try something from their new line. PS though I did get a bottle of Jicky parfum in the Debenhams closing sale 20% off before LVMH pulled back the Debenhams’s stock. It’s totally superb
Gentlemen, solely on the strength of your excellent video reviews of Mouchoir de Monsieur I tried without success to find a source for this in the UK but then fortunately found it online with the French outlet 'Origines', so I ordered a 100ml bottle from them (for 79 Euros) in early March of this year. It duly arrived by Royal Mail about 8 days later but, between ordering and receipt, the company appeared to rebrand itself as 'My Origines' and simultaneously Mouchoir disappeared completely from its inventory. I was delighted to have received it and to me it is a unique fragrance now, sadly, also very rare as it must have been one of their very last bottles. It is, as you say, a great shame but had I not watched your channel I would never have been aware of its existence. I shall now be very parsimonious with it and use it in winter only. Thank you for informing us of this regrettable step by Guerlain and keep up the good work. The pair of you are a blast of scented air in very uncertain times.
How depressing is that 😓 Too true. Way to sneak an ad into a letter. 😆 Ambiguity is an advertiser's secret weapon after all. "Bee of even better quality" I suppose that explains the bee bottles then doesn't it? 😂 Because the OTHER interpretation of that statement..........yeah. A very important discussion gentemen!
I just had time to grab a bottle before it was discontinued (recent batch). I just hope that it will come back later as they love discontinue fragrances to bring them back later 😅
"That's completely missing the point of great art." I think you have to understand that Guerlain is a business. You just bought a bottle in a shop dated from 2002. That has to say something. If they do bring Mouchoir back, I hope people actually buy it, directly from Guerlain, rather than hunting for discounts or buying used bottles on the secondary market. The response you received is more detailed and sympathetic than I personally would have expected.
As I explained in the video; I bought a bottle in a Guerlain shop two years ago. The reason I bought a bottle on eBay is that it is not possible to buy from the Guerlain shop, and I actually paid over the retail price. The fact that I’m willing to buy from the Guerlain shop directly, and also to pay over the rrp surely shows that it can be part of a viable business?
@@WaftsfromTheLoft I’m not talking about you specifically, but consumers in general. I meant, that bottle you refer to, recently purchased but manufactured nearly twenty years ago, had been sitting around unpurchased a LONG time. If Mouchoir sold, they would produce it in mass quantities. You are willing to purchase it at retail price but how many consumers are like you? I think Guerlain relies on its heritage more than most houses, and does a better job taking care of that heritage than most houses. It’s unfortunate that they don’t continuously manufacture all of the great artistic scents they’ve made over the decades, but I understand why they don’t. If they bring back Mouchoir in some way, I hope others will join you and show how it’s continued production is appreciated by purchasing it at retail.
Why pine over the likes of “Mouchoir de Monsieur” when there are masterpieces like “Sauvage” or “Bleue Marin Douche-This-and-That” available everywhere?
Great video again guys, its a small consolation that you can get it from boutiques. To be honest i am so glad i have found so many niche/indy houses in the last few years, whenever LVMH turns up on the scene its focus goes from creativity to profits. If a house you love gets bought by them get every single bottle you love from that house quick, because guaranteed it will soon be destroyed
Remember I asked about this in January 2020? I stocked up with 3 bottles. Being the original masculine scent, I am a little surprised but it is not Guerlain anymore. I think they have also discontinued my newest favorite. I use Herba Fresca as an aftershave and I think that may also be discontinued.
Artisan houses are the way to go- selling a few thousand bottles for Guerlain is a failure where as for an artisan perfumer selling a hundred is a wild success.
😂😂😂😂😂 Brilliant 😂😂😂😂. BTW my name is Mona Lisa 😉 so I particularly liked that analogy. PS I adore Jicky for all the reasons you love Mouchoir de Monsieur ❤️🌹👍🏻
Another brilliant video, however sad it is. Can someone reach out to Monsieur Wasser and tell him to stop this madness? Guerlain is so caught up in trying to become woke with saving bees 🐝 that they’re loosing sight of what’s made them great ..... their TRADITION! I fell in love with the House of Guerlain when I smelled L’HUERE Blu and Jicky and have been collecting all their fragrances ever since. Jicky is an incredible masterpiece. PS there are presently 3 bottles of Mouchoir de Monsieur on eBay at outrageous prices. PPS my name is Mona Lisa , thus laughed out loud at your car analogy 😂😂😂👍🏻
It is shameful that LVMH keeps watering down the beauties of Guerlain, the perfume history :( I hope LVMH would reproduce it at least as one of their high-end lines (in the Parisienne collection). It would be better to have a chance to keep enjoying it even by paying more rather than no more chance to do so. Luckily, I've recently secured two bottles (2011 and 2015) which were two of the only few stocks available in the market. I've just checked eBay and other sites a few minutes ago... nothing there except a decant at an extremely high price... gosh.....
Dan and Jo, I love this installment. It's clear that decisions at Guerlain are not being made with any consideration of the house's heritage or beauty of this wonderful fragrance. I think it's capitalism that sees no value in art. Each product line is viewed in terms of its contribution to the bottom line, and if a classic fragrance isn't putting up the numbers that someone in accounting thinks it should, it's discontinued. (On the flip side, opportunists will scramble to find bottles and offer them at exorbitant prices.) The customer service person who replied to you probably thought about how to word their response, and unfortunately, we hear a reply that reveals the sad truth and suggests an unrelated fragrance. I wonder if that person knows what MDM smells like, and it's relation to Jicky. Does that person understand the name of this fragrance, or is he or she familiar with the brand's rich heritage? Yes. We can write to Guerlain, even if it's just to feel better, but I doubt it'll influence anyone. I agree. Fragrance enthusiasts can only have a limited interest, at best, in houses like Jicky, which have been sold and are forced to make decisions differently than they did prior to that. The best we can hope for is that they don't reformulate or discontinue the fragrances we like. I have no expectations of anything interesting or creative coming from Guerlain in the future. That's why I'm so happy to find indie perfumers who are creating art. I know that MDM and Jicky are classics, but if MDM is discontinued, maybe an indie perfumer can create his or her version of it as a testimonial. Sad times, indeed, my friends.
kind of a devils advocate question, but do you think youtube reviewers doing loads of videos on the many Ideal's made them seem more important than the more classic ones like Mouchoir de Monsieur? I've always wondered how many people own them & others like Black Afgano because of popular reviewers. Sadly I never got to smell this, but hope they bring it back.
If "art" isn't compatible with capitalism, with what would it be compatible? At least in a society that offers material wealth and freedom of choice, the artist is free to make the art that they want to make and then take their best shot at finding customers and/or patrons. Do you really think that a non-capitalist society will have the excess of material goods to support a truly non-productive but lovely art like perfumery? Perhaps the better result would be for the houses with vintage lines of great beauty and historical significance -- but little current market share -- to sell them to a niche company that could produce them in small quantities but without sacrificing quality of ingredients. However, then of course it will be up to the aficionados to put their pounds and dollars where their hearts are and ante up for the true cost of a limited edition of a marvelous but not in-demand scent.
I think, as some have suggested, that the answer may be a 'heritage line', along the lines of Chanel Les Exclusifs. But, even that would probably mean a huge price hike.
Shame on new guerlain mass market new policy imposed by LVMH! They want to replace those classics gems by new crappy realases👎 they get no reward for destroying their legacy! After all new releases by guerlain are just mass market & generic! Shame on them & thanks for your shoutout🙏 cheerio🍸🍹 PS even what is left from the past has been reformulated & altered👎👎👎
@@WaftsfromTheLoft thanks🙏 by the way I emailed guerlain & they told me mouchoir de Monsieur is only available from fountain & 125ml will cost 155€! Do you think the new formula is still worthy? Please let me know thanks 🙏 & cheerio🍸🍹
@@belairscents that’s the one I showed in the video. The splash flacon which they are able to engrave. Yes, I think even this new formulation is a thing of great beauty.
