please mind my zealous and verbose comment but I appreciate your skills which helps me, and I'm slowly getting better with media a level, therefore I share my thanks towards you and wish you health and wealth upon your journey. keep it up ;).
i watch zoe sugg and am a fan of her while doing my a level media. her audiece now is much older than it was, around the same age as her if not, potentially older. we know this because of her smear test video, we can tell because she has a baby now and if producing more baby content, which mothers and soon to be mothers will be interested in watching. her brand "Zoella" is a brand, there is a team of people working beneath her, hence the "we" pronouns. The people who are managing the Zoella social media and work are hired for Zoella as a brand. She is much more into more adult content, I believe that she does attempt to censor her langauge, but doesn't make a huge deal about if she swears in her videos now. most recently, she has collaborated with SheSpot, to bring out their summer pleasure kit, she shows the vibrator in the video, along with showing it when it's on and talking about it. I think it is important to differentiate between Zoe Sugg and the BRAND Zoella.......
These are two examples from our teacher: "David Hesmondhalgh has argued that while the internet initially had radical and transformative potential, this has largely been squandered by the involvement of vast corporations motivated by power and profit. Critically evaluate this theory related to the cultural industries. Make reference to Zoella/Zoe Sugg and Attitude Online to back up your argument" or "Explore the ways in which newly emergent digitally convergent technologies have shaped the online media industries. Make reference to Zoella/Zoe Sugg and Attitude Online to explore your reasoning."
