Adire, the cultural fabric of Nigeria - On Assignment | ITV News

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Adire is the distinctive fabric tradition of West Africa and specifically of Yoruba women - with its dyeing techniques dating back centuries. But this special fabric is under threat from cheap international copies - prompting one state in Nigeria to call for an all out ban on imports from countries like China. One Governor has even directed that all public servants should wear Adire once a week to promote its cultural significance. Ronke Phillips-Pakenham travelled to the city where it’s said to have originated from, to learn about its enduring appeal and the fight to preserve the craft. Watch the full episode here on ITVX - www.itv.com/watch/on-assignme...
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Опубликовано:

27 июн 2024

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Комментарии : 40

@antnam4406 14 дней назад

Culture of Yoruba people.

@Afrodiaspora 13 дней назад

Well done our beautiful queen Ronke and all the other unique women for putting our culture on the international stage 🙌🏼

@Dungshoveleux 16 дней назад

This cloth is one of the best kept secrets of Nigeria!

@globalcetzen5271 11 дней назад

Exactly! As a Ghanaian raised by PanAfricanists, I’ve always upheld this secret by creating the Adire Fabric awareness, whenever Asians are accredited for its crafting and creation.

@Dungshoveleux 11 дней назад

@@globalcetzen5271 45 years ago, I also visited the dye pits in Kano old town market where they were busy making traditional tie and dye cloth.

@alabaadejumo535 7 дней назад

THOSE ARE THE YORUBA'S CULTURE, NOT NIGERIA, WE I.Y.P. DON'T LIKE TO BE CALL NIGERIA, BECUSE YORUBA ALREADY OUT OF NIGERIA.. STOP MISSING UP ISSUES FOR OUR PEOPLE. PLEASE.

@Dungshoveleux 7 дней назад

@@alabaadejumo535 The last time I checked, the Yoruba from the South West of Nigeria were still in Nigeria. Seems like you want to start another war.

@joye5761 7 дней назад

@@alabaadejumo535you are NOT a Nigerian and clearly not well with it .

@uknowamsaying 13 дней назад

The government should make laws that ban textiles not processed in the Adire way from being called or advertised as "Adire". It should have a CLEARLY stated different name and anyone importing, selling these fakes as "Adire" should be fined thousands of dollars/millions of naira. Good source of revenue for government. That is the same way European nations protect their special brand industries like Parmesan Cheese, Cornish Pasty, Champagne, Cinta Senese, Carne Arouquesa, Jersey Royal Potatoes, Buxton Blue, Gorgonzola, Asiago cheese, and Capocollo di Calabria. You can't make a drink anywhere else apart from the Champagne region of France and call it Champagne, and they would allow you to sell it in Europe.

@alabaadejumo535 7 дней назад

IT WILL HAPPEN IN YORUBA LAND. D.R.Y. VERY SOON, BY THE POWER OF ELEDUMARE. ASE.

@ithankgod5733 14 дней назад

I want adire!!

@Shayoyeye4525 11 дней назад

❤🎉 “Ban imports of fake adire into Nigeria”. If only greed would allow 😏

@jzilla1234 16 дней назад

Her majesty. His majesty. Can u please teach me how to become royalty? What qualifications do I need?

@Tomi_janet15 14 дней назад

Great video and beautiful designs 😀🤩🥰😍

@sgreeni 7 дней назад

I have purchased and worn Adire proudly. I love their designs. Stop the fakes.

@deshajames2224 14 дней назад

Come on people, ban those imitation fabric.

@mrmawson2438 16 дней назад

Interesting

@sojiadamo5212 13 дней назад

My people we will get there in this lifetime. Just understand and believe.❤

@jk2000jk 13 дней назад

the problems are often tracing back to federal gov, even when state gov is willing to make change in nigeria it all comes down to who is elected, if only the system was truly democractic

@gandystphore7501 8 дней назад

Would love to train in this establishment. So beautiful ❤

@Sew-Ronica 6 дней назад

Lovely fabrics

@chimepedan 3 дня назад

How do i get the contact

@oyewumisogo4666 8 дней назад

You can also think on incorporating technology with it like China nah. We can not keep doing it the old way forever nah.

@godsfavour1491 13 дней назад

Do they have branch in Lagos. I need some of these please

@nursetinalouise 12 дней назад

a branch? As Lagos is Yoruba land, yes that’s where you find their cloth.

@BihN1005 8 дней назад

how does one get their hands on one of these

@gandystphore7501 8 дней назад

Are there scholarships being offered to diasporans to learn?

@alabaadejumo535 7 дней назад

PLEASE MAMA, PROMOTE YOUR CULTURE, THAT IS WHERE YOU MAKE YOUR WEALTH. DON'T LET ALALE GETS BIÙN SI YIN. YORÙBÁ ÌS NO MORE IN NIGERIA.. PLEASE.. YORUBA WAS OUT SINƆE 12TH APRIL 2024. WE HAVE PRESIDENT, MOBAOLAJI OLAWALE AKINOLA OMOKORE, HE'S WORKING SERIOUSLY FOR OUR NATION.

@jokebalogun6932 12 дней назад

Hear spoken English by Olori Aderonke, the beautiful wife of our father Ooni of Ife.

@mercybond1511 11 дней назад

No, please...this is misleading. Nigeria has 371 ethnic groups; Igbo, Hausa, and Yoruba are the largest ethnic groups. Now, Adire is the cultural fabric of the Yorubas. The Hausas have theirs, as well as the Igbos. Please, while trying to educate people, stick to facts.

@alabaadejumo535 7 дней назад

THE MORE FACT THAT SHOULD BE HAPPENING NOW IS THAT YORUBA ARE NOT PART OF NIGERIA, INDEGIOUS YORUBA PEOPLE, ARE OUT OF NIGERIA, SINCE 12TH APRIL, 2024, NO GOING BACK..ÀṢẸ́.

@mercybond1511 7 дней назад

@@alabaadejumo535 Seriously? That's funny.

@joye5761 7 дней назад

@@alabaadejumo535you are clearly not well

@PreciousA564 6 дней назад

@@mercybond1511 Very funny o 😂

@babssloans7945 14 дней назад

Inept leaders

@dubemellit2932 7 дней назад

Tie and dye a Yoruba culture?😅😂 What a misinformation ! Every other tribes do their tie and dye in Nigeria…. Hausa, Igbo, Idoma,Igala, Tiv etc

@alabaadejumo535 7 дней назад

Abeokuta, is not in Nigeria, its a yoruba nation, Democratic Republic of Yoruba, please put that in your brain, We I.Y.P. are not nigeria. If you want us speak our language. YORUBA.

@joye5761 7 дней назад

You are NOT a Nigerian.