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After 13 years, I have been laid off because of A.I. 

Alberto Rizzo Schettino
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A.I. has just replaced me and my wife. Who is paying rent now? Views are my own.
📜 I am a composer, pianist/keyboardist, and music producer. After running a recording studio for over 15 years, I have gone back to writing original music, mostly for video games and TV, with some of my compositions getting licensed by companies like Netflix, Fox News, Ubisoft, and Audi. I am passionate about knowledge sharing and education, and I have been running this music education project, online, since 2020.
❤️ Support:
👉 My Patreon: / arizzoschettino
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👉 Twitter/X: x.com/arizzosc...
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👨‍🚀 About:
👉 Web: www.albertoriz...
👉 Links: lnk.to/arizzos...
🤖 Hashtags:
#musician #composer #producer #piano #synth #synthesizer #gameaudio #gamedev #gamemusic #filmmusic #originalsoundtrack #soundtrack #scifi #dystopian #cyberpunk #postapocalyptic #postrock #breakbeat #world #electronica #ambient

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7 сен 2024

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Комментарии : 49   
@BrianRichyVoiceActor
@BrianRichyVoiceActor 2 месяца назад
My Wife and I are VO Artists and we both have seen a 50% drop in projects over this past year because more clients are using AI to generate the voices for the different markets. We now struggle to pay the rent and bills, it's quite depressing. I am now thinking of getting back into music production and launching myself as an artist. Even though I am 76 makes no difference as I have a strong inner child and some great music to put out. I went through colon cancer and survived so that must mean something. The road still lays ahead for me. So all you creatives out there feeling the dread of AI, you have to shift gears and re-invent yourself. Just like an actor who can play different roles, we have to do the same thing.
@mrnelsonius5631
@mrnelsonius5631 2 месяца назад
Make that music friend. We have to. This war on art, on talent and on expertise being started by AI pisses me off. When music went digital, I saw the disadvantages (money) but also its many advantages (freedom). With AI I see no advantage, not only for musicians but for the human race in general. I think there has never been a more important moment to make the art we have in us, results be damned.
@ileryon4019
@ileryon4019 2 месяца назад
Why not start using AI to make the process faster and more efficient
@arizzoschettino
@arizzoschettino 2 месяца назад
Sorry to hear you and your family had to endure all this, with health being - no matter what - always first priority. Thanks for writing this comment and letting me know your story: I keep up with the fight and forward-push, also because of people like you. True heroes of this world who show us more of what really matters. By all means keep going forward, make music and let us enjoy it.I would be happy to know my work here can help you be inspired and motivated to venture in such a path!
@MaximusWhyman
@MaximusWhyman 2 месяца назад
Well, this happened to me as a recording, touring musician, being signed to a big record deal, just to have my music downloaded for free. Happens with every industry at some point it seems! Good luck with everything.
@arizzoschettino
@arizzoschettino 2 месяца назад
Thank you for chiming in. You are right, the dilution of 'listens' and fruition was already quite bad, in itself. I'll keep moving onwards and do what I have been doing, but with a specific eye on the elements that make human perception unique.
@BuffaloL100
@BuffaloL100 2 месяца назад
You can be damn sure management will get a pay rise out of this.
@arizzoschettino
@arizzoschettino 2 месяца назад
And looking at themselves in the mirror will not get any less frustrating, either, I agree.
@starsandguitars2050
@starsandguitars2050 2 месяца назад
What a horrific mistake by your client. AI isn't anywhere near being capable enough to create, mix, and produce tracks\songs. I am so disgusted to hear this. You're one of the best on You Tube Alberto. So appreciate all you have done for me in gaining knowledge of this artform.
@arizzoschettino
@arizzoschettino 2 месяца назад
Thank you very much for such a kind comment. I am happy to know I am reaching people like you, and giving them motivation and sparkle to keep exploring and having fun. Don't worry: I'll keep doing what I have done and actually push forward with way more drive, now that I realized what is at risk of slowly fading away.
@tsdobbi
@tsdobbi 2 месяца назад
Yep the classic "I wanted AI to do my dishes so I could have more time to make Art. Not have the AI make my art so I can do dishes". It's not just artists. If some serious regulation is not placed on AI, it will literally self destruct our economy. AI is poised to completely decimate the white collar job market across industries and professions. This will reverberate through the economy. "I'm safe I'm in the trades". Who is going to pay you? Who will have work for you? When your traditional source of clients have all lost their jobs? People thought "work from home" was scary for the commercial real estate market, but at least they could fear monger " people don't work at home! get them back in the office!" What about when companies can now cut 75% of their staff and maintain the same productivity? Tax income to the state and government will be reduced, burdens on the state will increase. Then eventually we will come full circle the very companies that used AI to replace their workers now have no customers to buy their products and services. The only solution I potentially see is for "robots" to literally replace most of the work force, the government taxes the living hell out of corporations and most people are on UBI.
@arizzoschettino
@arizzoschettino 2 месяца назад
As I've written elsewhere: it is this scary simple and for that reason, exposing things this way might get you flagged for sensationalism. I agree with you, and people oftentimes just look the other way because they are busy living their own, understandably problematic, lives. But turning the TV on and maybe elect someone who's supposed to fix things while you are enjoying your BBQ has never actually worked in favor of enjoying any BBQ, for that matter. It will backfire, because of short-sighted perspective or "jump first so you can speculate at least for one week" and, low education. We'll be here reminding people where the real equation is.
@gnumusic-brian
@gnumusic-brian 2 месяца назад
I was doing web development since 1995 then Ai smacked me in 2022 and I have been unable to find work since then.
@arizzoschettino
@arizzoschettino 2 месяца назад
I am sorry to hear that. There is no easy answer, but don't give up and try to push forward. Things will always change, even if the bad stuff changes as well... into more bad stuff, there is some good that can be used to our advantage. I wish I had a better reply, but just don't give up and keep what's unique about your craft.
@gnumusic-brian
@gnumusic-brian 2 месяца назад
@@arizzoschettino as Ai spreads its impact something will have to give because the rich don't pay taxes, getting rid of most people's work via Ai is going to rug pull the whole system.
@arizzoschettino
@arizzoschettino 2 месяца назад
@@gnumusic-brian I agree!
@marcus_ohreallyus
@marcus_ohreallyus 2 месяца назад
I think the AI music is pretty impressive for what it is... but I'm not seeing how it's even close to being able to replace a human for client work, unless the client wants soulless garbage. I just feel like this kind of thing should be a few years away.
@arizzoschettino
@arizzoschettino 2 месяца назад
I agree with you that it's about leveling down on soulless garbage. Lower quality can be packaged and sold by lowering the education of newer generations. If you've never seen the color red, I can sell you a picture with one less color and get away with it. As I said, it will be a game of low-downs, and we'll have to fight through it. I have hope that, even a small percentage of people, will always recognize where value is at... but I am willing to spend even more time to try and educate people to listen, watch, taste, touch, smell, explore, understand, enjoy.
@petergedd9330
@petergedd9330 2 месяца назад
One thing you can rely on in this world is change, everything changes, moves, dissolves, decays, we should not be shocked, but we always are, i'm one, and it's hard sometimes, but things move along and something different comes along. I've been kicked in the balls by my workplace and even the colleagues but now I'm glad I am no longer part of that black hole. I wish you well.
@arizzoschettino
@arizzoschettino 2 месяца назад
Thank you, Peter. You highlight an important aspect of perspective that I share with you, almost verbatim. I am faulted more or less like any average human being is, but I am also aware of some of my processes. I do believe that this type of change works for the better once you incorporate and make it yours, own it and come back at it with the same, renewed energy. Part of the reason why I can do that is because of the support of people like you, so thanks for your comment and motivation.
@foljs5858
@foljs5858 2 месяца назад
another thing you can rely on is that the shit and abuse never changes
@arizzoschettino
@arizzoschettino 2 месяца назад
@@foljs5858 A-f_cking-men my brother
@vers1fier
@vers1fier 2 месяца назад
Hmm, perhaps AI will create a newfound scarcity of a higher quality and caliber of music that consumers will desire after the AI music explosion and saturation? This whole AI craze could be like the video game crash of the 80's....
@arizzoschettino
@arizzoschettino 2 месяца назад
You are right, it's not entirely out of the question! It will be bounce back when hitting the wall, where and how it will bounce is also going to define how we approach the whole post-crash. The '80s game situation 'feels' quite good, as a comparison!
@TheGARCK
@TheGARCK 2 месяца назад
So sorry to hear that Alberto. I hope you find a way. My prayers are with you.
@arizzoschettino
@arizzoschettino 2 месяца назад
Thank you for your support! Now more than ever, is it important to focus on the aspects that really make us unique. This has reinforced the creed I have in how I have approached music education and knowledge-share.
@LawrenceAaronLuther
@LawrenceAaronLuther 2 месяца назад
24:30: "Unequivocally yes."
@arizzoschettino
@arizzoschettino 2 месяца назад
I consider myself healthily pessimist sometimes, and - as such - your comment, for which I had to go watch the time stamp to know what you were referring to, made me chuckle :) like shaking my head while we're drinking a good glass of Scotch around the campfire, camping somewhere in nature where the issues of the world are not just immediately around us. That kinda agreement ;)
@Pintosonic
@Pintosonic 2 месяца назад
It seems like history repeats itself. When the Fairlight came out, some concert halls banned this instrument. The fear at the time was that musicians who played in symphonic orchestras were going to all be replaced by samplers. It didn’t happened like that but a lot of side gigs that those musicians were doing for advertising, tv shows and radio jingles got done by this new type of musicians who could use this new tool to do the job cheaper. Before they would need to hire several musicians, an arranger and a producer and after the same job could be done by a producer and a musician with a sampler. Right now we don’t yet know the extent of the capabilities of those tools and my guess is as usage will get more popular, we are likely to see patterns emerge and see in which use case AI generated music works and in which use cases it doesn’t.
@arizzoschettino
@arizzoschettino 2 месяца назад
Good point, I see how there could be a process through which AI becomes a tool and - as such - has to go back in the hands of a craftman, an artisan, to do it. One could say that this has happened already, for example "image upscaling" ...A.I. (but we could call them "algorithms") which are tools someone into digital photography or video can use for a specific task. But something as limited as that is not comparable to an "elevator music generator" which works in conjunction with "people being uneducated about music, to pick on average a simple loop to use as a soundtrack" (and we know A.I. can make a pretty complicated song, not even a loop). It's building houses, not improving the beams to let us build houses. This could be a problem. The other, much simpler and bigger problem, is that behind A.I. like a Wizard of Oz, are thousands of underpaid people filling it up with stuff, so it can work for free afterwards. It's rebranded crap after twenty years of working underpaid after having had the highest pedigree from university and expensive colleges. Sadly there's still nothing more interesting than that, that I can see. Ultimately it might be cheaper again to hire a slave to do something, than use A.I. (as we know it will get expensive as soon as demand increases ;)). So the good ol' human slave can do an even better/worse job than AI for cheap ;)
@Studio22mix
@Studio22mix 2 месяца назад
I listened to your work on Bandcamp, definitely great soundtracks. Liked the songs on the old floppy disks as well, very cool idea. Don't worry about AI, something artificial is never intelligence... We'll end up cleaning the mess afterwards or we get extinct 🤔
@diethylamid
@diethylamid 2 месяца назад
Human (theories of intelligence) intelligence was once "artificial"?
@arizzoschettino
@arizzoschettino 2 месяца назад
Thank you so much for your heartfelt comment, and for taking the time to listen to my music. I am glad you liked what I did, and you are right: this era reinforces the need for us to go seek what really makes us unique, and question (and in many occasions just simply disregard) the amount of tools we are being marketed to. What we need the most in art, has always been in ourselves in the first place. We have to learn to listen to it and channel it.
@brainrussell6811
@brainrussell6811 2 месяца назад
game over... get educated... move on ...get over it.
@arizzoschettino
@arizzoschettino Месяц назад
Will do, I joined this MLM thing and I expect a Lamborghini by end of the year!
@mikeklement7223
@mikeklement7223 2 месяца назад
The future looks grim in a lot of ways.
@tsdobbi
@tsdobbi 2 месяца назад
The big problem here is the AI disruption is likely to be like no technology disruption we've ever seen. In the past when we've seen technology disruptions they affect a SPECIFIC industry and it's generally decades before it makes mass adoption. (Think horse and buggy vs automobiles) (or factory automation). However, AI stands poised to wholesale replace a staggering amount of jobs across tons of industries. This isn't "phasing out coal" or self serve fast food restaurants. We are talking the wholesale replacement of most white collar jobs. This is the area most people went to make "good money". The thing is this will reverberate throughout the entire economy. Who is going to be hiring plumbers, landscapers, home remodelers, HVAC guys etc. etc. when nobody has jobs?
@arizzoschettino
@arizzoschettino 2 месяца назад
There are indeed worrying aspects of our era, to me mostly related to how human relations have been dehydrated to an innate level of hypocrisy, pull-people-down-so-you-can-go-up and general dreams of careers through yes-man-ism. It all reinforces my beliefs in human connections for knowledge-share and education.
@arizzoschettino
@arizzoschettino 2 месяца назад
Well put. It is a perspective like this one that usually gets met with "oh, you are making it all look so simple, in your analysis" and people disregard how simple it is, in front of our eyes, don't pay attention, and let bad things become worse. It is, really, as simple as you described it. It's a step-down game, a spiral going down. It's not pushing the ceiling higher, it's pulling the floor lower. I know, more than I did before, where I stand on this and where the years I have dedicated to self-improvement, discovery, learning and sharing are now going to be put. Thank you for following and being part of my initiatives.
@lennyblandino
@lennyblandino 2 месяца назад
Ciao Alberto, come stai? Maybe time to go back to Tuscany and make wine, AI cant do that. Yet. 🙂
@arizzoschettino
@arizzoschettino 2 месяца назад
Ciao Lenny! Thanks for being here and taking part to my channel. Enjoying the beautiful things in life is something you cannot erase or stop, once you received proper education to open yourself to it. In that regard, I am safe :)
@lennyblandino
@lennyblandino 2 месяца назад
@@arizzoschettino You bet. Keep rocking!
@diethylamid
@diethylamid 2 месяца назад
Yes, it's called progress.
@arizzoschettino
@arizzoschettino Месяц назад
Prawgraws!
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