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How will AI agents revolutionize marketing strategies in 2024?
Kipp and Kieran dive into the transformative impact of AI agents on search, content creation, and user experience. Learn more about the potential use cases for AI agents in marketing, optimizing search strategies in the age of AI, and preparing for the AI-driven future.
Mentions
ChatGPT chatgpt.com/
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Claude claude.ai/
Timestamps
00:00 AI agents will transform marketing.
06:01 Google claims support for publishers, but undermines them.
08:32 AI impact on search discussed; significant future shift.
10:13 Google shifts from search to action engine.
14:41 Creating content to train bots for indexing.
18:43 AI will create personalized advertising variants for marketers.
20:04 AI will create ads - future of marketing.
24:32 AI agents improve with context from browsers.
27:54 LLM strategy, prioritizing search and brand appearance.
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Host Links:
📲Kipp Bodnar, / kippbodnar
📲Kieran Flanagan, / searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
16 авг 2024
