AI in Public Relations with Antony Cousins 

In this episode, Antony Cousins joins On Top of PR host Jason Mudd to discuss AI in the public relations industry, including what GPTs are and how to use them.
Tune in to learn more!
Short Guest Bio: Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Office. He now serves as Cision’s Executive Director for AI Strategy.
🤔 5 things you’ll learn during the full episode:
What GPTs are
Implications GPTs have in the PR industry
What autopilot AI is
How to build GPTs
How to prepare your employees for a world with AI
🎧 Episode Highlights
[03:15] Why have a job in artificial intelligence?
[05:39] What are GPTs?
[08:23] What are the implications of GPTs on the PR profession?
[10:52] Autopilot AI
[20:18] How to build GPTs
[27:57] Tips for writing GPT prompts
[33:20] How do we prepare humans for a world with AI?