This is not the Eco Pad by HQ, I have the eco pad and although similar it is made from MDF and a textured rubber from recycled tyres. The pad they are playing in the video is from real wood (see the knots on the edge) and the rubber is a smooth rubber. My guess is that this is another pad that HQ made and then they made the Eco friendly version with different materials, hence the name Eco Pad - a consequence of these inferior materials means the ecopad doesn't sound (or look) as good as the pad in the video. By the way, very hard to find the Eco Pad, I had a saved ebay search for nearly a year before I got one for GBP65. Be interested to know what this particular pad is called, the eco pad is the closest thing I've found.