They say beauty is in the eye of the beholder. Well, I'm a beholder and it's beautiful! Better still, it delivers some impressive results as well. I admit I haven't shot it myself, but isn't the shape of the lever - not its position - a little awkward? I can't help thinking the area where you actually grab hold of it to cock and cycle could've been better designed. But that's just the way it looks to me in the video - maybe it's fine in the flesh.
Not typically. Often times bullpups are difficult to shoot well because of how easy they are to manipulate. In many ways, they force you to be a better shooter as they move so easily with each movement you make. Most of the higher end bullpups shoot phenomenally well, there is no denying that. But I personally would take a full length rifle before picking up a bullpup. Just depends on what kind of shooting you do.