Alderfer's ERG Theory | From A Business Professor 

Alderfer's ERG Theory is a motivation theory that was developed by American psychologist Clayton Alderfer in the 1960s. This theory is an extension of Abraham Maslow's Hierarchy of Needs theory and focuses on understanding the factors that drive human motivation in the workplace. So, what precisely does ERG stand for, and how does Alderfer's ERG Theory differ from Maslow's Hierarchy of Needs theory? How can we implement it in a workplace context, and are there any notable limitations to consider? In this video, I will delve into these questions with you.