An Unlikely Titan of Industry & Commerce: Henry Ford 

How a Michigan farm boy became the richest man in America is a classic tale. The real Henry Ford was a tangle of contradictions. He promoted the consumer revolution by producing a car affordable to the masses, while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Dr. Watts has written a comprehensive and fascinating biography of one of America’s first mass-culture celebrities.