Pediatric endocrinologist Dr. Robert Lustig never expected to become a RU-vid sensation, but when his UCSF lecture, Sugar: THE BITTER TRUTH, racked up 24.5 million views (and counting!) he found himself in a unique position to spread the word about the dangers of sugar and ultra-processed foods in the Standard American Diet (SAD) and make an impact in the fight against the epidemics of obesity, insulin-resistance, and metabolic diseases.
One way he's doing that: as an entrepreneur. As Chief Medical Officer of Biolumen (IndieBio SF batch 09 @indiebio1 ) he and the team are pioneering ways to "fix the food supply, from the outside." Their first product, Monch Monch, is an all-natural prebiotic fiber supplement which can absorb 6 times its weight in sugar and prevent it from being taken up and processed by the body. One dose of Monch Monch can absorb 25 grams of sugar - half a can of coke!
Check out the video to learn more about Dr. Lustig and Biolumen's journey. Also...
Get your Monch Monch today at:
www.monchmonch...
An awesome, in-depth conversation with Dr. Lustig on the Huberman Lab podcast @hubermanlab
www.hubermanla...
Sugar: THE BITTER TRUTH:
• Sugar: THE BITTER TRUTH
A few of Dr. Lustig's best-selling books:
Metabolical: The Lure and the Lies of Processed Food, Nutrition, and Modern Medicine
metabolical.com
Fat Chance: Beating the Odds Against Sugar, Processed Food, Obesity, and Disease
www.amazon.com...
#backedbysosv #SOSVOriginStories #SugarTheBitterTruth
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SOSV is a global venture capital firm that offers multi-stage investment, starting with pre-seed startup development programs. SOSV’s core mission is to fund visionary, deep tech founders who will have a profound impact on human and planetary health. As of September 2023, SOSV had $1.5 billion in assets under management.
SOSV’s top 100 climate tech companies have a valuation of $11 billion with $3.85 billion raised, and top 100 health startups had a valuation of $5.7 billion with $1 billion raised. SOSV is consistently ranked by Pitchbook as one of the most active investors in both categories; in the case of climate, SOSV ranks as the #1 most active investor in climate tech since 2017.
Starting in 2021, SOSV produced the first, annual SOSV Climate Tech Summit and VC-Founder Matchup, an online event featuring top climate founders and investors across the climate ecosystem. In its third year, 2023, there were more than 5,000 participants and 100 speakers.
Among the top companies in SOSV’s portfolio are NotCo, Upside Foods, Prellis, Avidbots, The EVERY company, Formlabs, Opentrons, Unspun, Smartex, R-Zero, Voltstorage, Prolific Machines, Mycoworks, Green Li-ion, Videoverse, Neptune Robotics, Novoloop, Ten63, and Perfect Day.
SOSV’s startup development programs are the hard tech-oriented HAX and life sciences-driven IndieBio. Both offer deep tech founders critical technical, product, and company-building expertise in addition to well equipped lab and fabrication facilities.
Founder Experience
Each year, SOSV selects more than 100 highly promising seed and pre-seed startups to join its programs based in San Francisco, New York City, Newark, and Tokyo. SOSV makes an initial investment of up to $525,000, and the founders spend four-to-six months working side-by-side with the SOSV general partners as well as staff and mentors deeply expert in science and engineering, design and product development, supply chain and product-market fit.
The goal in each program is to help each startup prove out their value by getting increased scientific and marketplace traction, as well as greater clarity about the product’s value and positioning in solving urgent problems. Once that’s clear, fundraising progress becomes relatively easy, and seed and Series A rounds attract top venture investors.
SOSV often joins those later rounds, and SOSV general partners continue working closely with the program alums for years post-program. In 2022, SOSV portfolio companies raised $2.0 billion in follow-on rounds, and SOSV participated in over 176 of those rounds as well as 106 pre-seed rounds for startups that joined the programs. According to Pitchbook, SOSV was the most active seed and angel investor in the world in 2020 and 2021, and third most active in 2022.
15 сен 2024
