This man in 97 is addressing and speaking for developers like he has the knowledge of 2024... he left this world too early. He was a visionary in every aspect
So he mentioned the HUGE issues of the technique he helped creating? The whole (un)social media desaster that even threatens democracy because we cant handle all the misinformation and lies but still get addicted to these new media? He mentioned the uprising danger of machine learning - especially a danger to many white collar workers (also devlopers). He mentioned how deep the stagnation in the IT industry got in the last 10-15 years because instead of fixing the many bad systems (like E-Mail - a system he helped creating, again!) we recreate the same shit over and over again and put more energy into GUI changes than into fixing bad systems? Unfortunately... Jobs was (and is) part of the problems that IT industry does also bring. Jobs thought technology is "the solution". But it depends HOW it is used. And technology can influence how it is used. But his first goal was the goal of all "great" entrepeneurs - making money. To make money you often leave aside to check what society is actually doing. Its the same what happens to our world by cars. We built cities for cars and not people. When state wouldnt have forced car manufacturers to make emissions and safety much better (this happaned in the 70s) we still would have huge smog issues and much more death and injured people by cars. So sorry. No. He wasnt that revolutionary. Yes - he had really good taste. But his influence on society was as little as the influence of Ford or Carnegie. They didnt change society. They exploited society. And thats what IT is doing. And is going on to do - especially with machine learning this could become a real desaster. But we will see. If you make a thought experiment and think about "normal" people in the 80s before the digital revolution got "home" and today... do you really think middle-class people have today a better life than in the 80s because of IT industry? Really. Try to think about it seriously. There definitely are elements of life today that are better because of IT. But there are also elements that are WORSE. The so called digital revolution... didnt make our society better yet. Therefor... Jobs was just another Tycoon. Not more not less.
I just realized, the best thing I like about him - he doesn't treat ANY of his questioners with the attitude - "I know more than you, so STFU" - which most senior management do. As said - "Do the world a favour and start each conversation with the presumption that the other person is just as smart as you…"
"I'm sure a lot of you have had this expirience where you're changing, you're growing as a person, and people tend to treat you like you where 18 months ago. And its really frustrating sometimes, when you're growing up and becoming more capable, and you've solved some personality quirks, people treat you like you where a year to 18 months ago, it can be very frustrating." - I can totally relate to this.
His acumen is unreal. At 19:30 you can see that he was not merely some idealistic visionary, but a master businessman. His time away from Apple, with NextStep and Pixar, sharpened him considerably.
What I miss, is that Jobs put himself as the face of his companies. He brought a personal connection to his partners, customers and developers. He had the attitude ( whether really the case or not ) made people feel like he was their friend. Blunt, honest but respectful and friendly. He had a way of talking to someone as a person. Not just as a potential customer. I feel that Apple just does not have that kind of charasmatic personality in anyone else.
Man...... A person like this is so rare. He had all his priorities straight, didn't only talk about his goals but acted on it and he left the world a better place. Extremely inspiring.
@@folksurvival is it not a better place because you can listen to music on your phone, take pictures on your phone, browse the web on your phone, and of course talk and text on your phone? Maybe you’re even making your post from your phone. All of that - Steve Jobs was the visionary. Yeah, the world is a better place because of his innovative vision.
Apples run from 2000-2010 is insane. Total domination of several markets. imac, ipod, macbook air, iphone, etc. they crushed the competition to pieces and actually caused the demise of several corporations
Wow he said it, and now almost 14 years later we have the icloud. Even the small little things with keyboards connected to internet, we now have the smartphones. A legend he is.
This is a tech conference - but he touches on personal growth (one foot in front of the other), focus (saying no to opendoc) honesty (apple's had it's head in the sand), the big picture (do great stuff, and the share price will look after itself). LEGEND, VISIONARY, RIP Steve.
In 1997 talking about what became “the cloud” and solid-state computers with no moving parts in them! 😃 Described how he has a computer at Pixar, Apple and at home and how cool it was to have access to his stuff no matter where he was. 🙂 Near the end he’s talking about iPhones or iPads... how “the thing” should have a keyboard and be on the network.
This guy must have been the smartest and most articulate CEO ever. When seeing this, I start imagining that Jobs could actually persuade all those music companies, telecom network providers, content provides etc. by just...you know...having a chat with them! :P
One thing I appreciate about Steve Jobs in this video, is his response to the questions he is asked. I'm not talking specifically about each answer to the question, rather what he does immediately after the question is asked. Most people are formulating their answer before the other person is done speaking, therefore not really listening. Steve Jobs, after being asked a question, often took a very long moment of silence, to actually think about the real answer to the question at hand.
14 years later, I'm watching this as it streams over the internet, on my MacBook Air. Steve, I will see what you dreamed of today, in a few years. And then the rest of the world will see it in 10 years. Hopefully, that is enough lead time to get everyone else in gear to do some innovative thinking.
Holy shit- I've seen this presentation several times over a decade, and I just now noticed this! Steve had iCloud's future back in 94-95 at NeXT? OMFG. Everything said after that was literally predicting the future.
This brings me right back to the excitement. The last few minutes, where he's talking about the Newton is so instructive in hindsight. God, I love this Man. What a great ride its been.
2:29 Steve starts 3:48 Our strategy revolves around one fundamental concept: making really great products 4:03 There are some giant holes we can fill 4:17 Really good and unique products 4:52 Some of you (software engineers) spend a lot of time working on stuff we put a bullet in the head of 5:15 There were people going off in 18 different directions (not a good thing) 5:24 There were good engineers with lousy management (being managed poorly) 5:32 Everybody going in different directions doesn't add up -- the total is less than the sum of the parts 5:41 We had to decide what fundamental directions we're going in, and what makes sense and what doesn't 6:02 Focusing is about saying "no" 6:07 You've got to say no, but when you say no, you make people mad 6:26 Sometimes you take the lumps (even though unfair) 7:00 The result of focus is really great products with the total being greater than the sum of the parts 7:59 Sometimes you're changing and growing as a person but people still treat you like the old you 8:32 Embrace the naysayers and do the best we can to educate them about our strategy 8:36 Keep your eye on the prize which is turning out great products 8:46 Get people in the loop so they know everything (customers and workers) 8:52 Keep marching forward, one foot in front of the other 9:05 I'm an old man in this industry and I've seen the ups and downs 9:08 When you see enough of them, you know that's gonna happen 9:53 Apple's had its head in the sand for the last many years 10:53 The attitude of arrogance (saying we can invent our own this) has made the world pass it by 11:31 The wisdom is to know what 10% to 30% of things we have to invent, and the rest we use 12:15 There are a lot of smart people that DON'T work at Apple 12:27 I don't think it's important to be perceived as "different" -- it's important to be perceived as MUCH BETTER 12:36 If we can be much better without being different, that's fine with me 12:39 I want to be much better. I don't care about being different 17:05 I don't care how it's done. I don't care what box is at the other end 18:31 Carrying around computers with data (using hard drives) is Byzantine compared to cloud 18:46 Your greatest strength can be your greatest weakness...or your greatest weakness your greatest strength 19:26 It's a potential weakness if not managed right...greatest strength if managed right 20:44 They have their advantages too (the other competitors/players in the Intel industry) 21:28 What are you waiting for? (to Microsoft for not porting their apps to Rhapsody) 21:51 What chu waiting for? (Adobe to port photoshop to Rhapsody) 21:56 This is an opportunity to do something for the next generation of apps 22:20 Each app was best of breed 22:44 Phenomenally powerful 23:02 Apple is going to give you a system where you can build apps 5 to 10x faster 23:14 You can make existing complexity apps 5 to 10x faster 23:23 You'll start with a concept and get to market just 6 to 9 months later 24:00 Give me a break (audience laugh) 24:17 There's still tremendous loyalty towards Apple 24:48 Do you know how much Apple spends on marketing? They should spend some on apps 24:56 If you come up with something really great, I think it's gonna get out there 25:12 You'll also be able to build an app you couldn't build on other platforms 25:21 It's all about managing complexity 25:40 Building software is about managing how much scaffolding before it collapses 25:44 It doesn't matter how many people are working on it (it'll still collapse) 25:51 Mythical Man Month: once you get to a certain size, if you add one more person, the energy it takes to communicate to him/her is greater than their net contribution, so the whole project slows down 26:11 It's about managing complexity 26:13 These tools allow you to not have to worry about 90% of the stuff you used to worry about 26:24 Then you'll start on story 23 instead of 6, and you can get a lot higher 27:54 I wouldn't worry about that (what Larry Ellison is gonna do) 27:55 I think what we need to worry about is making great products, getting great apps on them, and telling our customers about them 29:02 When we started Apple, IBM was more powerful than Microsoft and Intel are today 29:15 IBM controlled the technologies and the customers 29:38 We were too stupid to know we didn't have a chance --- and that (stupidity) served us well 30:00 Every good product is because a group of people cared deeply about making something wonderful that they and their friends wanted 30:33 Don't be trembling in the corner worrying about a big company stomping on you 30:54 We weren't trying to start a company, we were just trying to build a computer 31:00 I get about 200 emails a day (not counting spam) 31:46 We could improve productivity 30% if we used a good email system 32:47 It would be stupid to get in a position where for Apple to win Microsoft has to lose 32:58 I don't expect the government to break up Microsoft -- they're buddies 33:29 Apple can win without having to have Microsoft lose 34:11 There are so many opportunities where Apple can have an advantage and not have to battle Microsoft 34:41 I believe Apple should license everything (with a few exceptions) and get a fair price 35:06 Let the clone makers use whatever hardware they want 35:23 Apple should get a fair price on its software based on volume 35:43 To off-set low margin products you need high margin products 35:47 Clone makers can give Apple $10 for their software and then go get their $5,000 Mac market 35:56 The clone makers are, thus, leeches 36:11 Make people pay more money if they're in lower volume 36:36 Raise the price/royalty of the software and make it a scale based on volume 37:08 Customers will decide (which products are best / they want) 39:39 There are at least 20 more apps that I'd love to be using, that haven't been written yet 39:48 If we can make those apps easy to write, we can get a chance to use those apps
I like how Steve seems like some troublemaker who slipped into the auditorium. There is nothing "corporate" about the way he speaks or communicates. He is unique.
Indeed! Steve had just returned to Apple after being fired by the board of his own company + Apple was 90 days from bankruptcy... so he didn't really have a choice then to be uncharacteristically this open. A lot of people thought they were "owed" answers after years of really poor relationships with the developer community.
This is worth remembering when you go through hard times and to try to see how you can come out well at the end. Just keep going, one foot in front of the other and at some point you will be able to look back and see where there was something that happened that was good. As Steve said, you can only connect the dots in hindsight.
"If somebody would just make a little thing where you're connected to the net at all times and you got a little keyboard like an eMate with a modem in it...God I'd love to buy one!"
9:05 "When you get up in the morning and the press is selling Apple short, go out and buy some shares. That's what I would do." Don't we all wish we had the means to and did so back then!
The second guy that asked the question completely gave Apple the whole idea for their wildly popular “Think different” campaign and Steve actually said he did not agree that Apple should be thought of as different.
That, or he didn't want to agree, knowing the "Think Different" campaign was just a few months away from being unveiled. Chances are since this was May 97 and Think Different dropped Sept 97, I think we can probably assume that the campaign was already underway.
Steve understood the power of high speed networking and the concept of CLOUD back in 1997. Talking about Gigabit Ethernet necessity which is something that is still being created and rolled out today into cities. Envisioned 15 years ago as a plug and play solution.
This is a moment in history when Steve Jobs had come back to Apple as an advisor to Gil Amelio and before the boardroom coup where Jobs took over. With the wisdom of hindsight we can all now understand the impact of the man and his vision for where things should go, but it's all here in 1997 where he essentially describes the iPhone, iPad, iCloud and many other things that are now reality.
He began talking about the concept of the cloud here I'm 97. Incredible he said each one of his computers finds all of his info from the server he wanted icloud back then
I like how back then he is basically talking about iCloud when he’s talking about making servers plug and play, and never losing data, and being able to login and your stuff is just there. Also removing all moving parts expect keyboard and mouse and with the new force touch trackpads that leave only the keyboard
Wow, compare this to the carefully scripted modern WWDC's of today. This was so much better, so much more genuine, and so much more fun. Miss these days.
20:09, Probably not many people would buy what he said about vertical integration in 1997, but looking at it now, that's what we called "Visionary". He is a visionary, and also a DOer.
Holy shit, he sure called it. His bit about "starting with the customer experience and working backward". Then you look at exactly where things are today, and that principle is really what's responsible. Well, I shouldn't say "today", I should say more like...last year.
Steve Jobs and Winston Churchill followed many parallel paths in life and shared many traits. Both spent an extended time when they were thrown out and had time to reflect on their mistakes, to see things from the outside and to think about how they would do things differently when they had the chance again. In both cases the early failure was an essential part of the eventual success both men achieved.
Steve was a victim of the mentality that you have a visionary who is a founder of a corporation that at some point can’t run a corporation as well as a
In 1984 (coincidence?), John Gage, from Sun Microsystems, coined the phrase "The Network is the Computer" to describe the emerging world of distributed computing.
Apple would have been nothing without Steve Wozniak. Even the entire PC industry owes a lot to Woz for having 8 slots in the Apple 2. Without Douglas Engelbart creating the GUI and Mouse there would have been nothing for Steve Jobs to copy.
@@MichaelPohoreski It doesn’t matter so much who invents something, what matters is a person who can take an idea and actually get it out into the world as a product. It takes a smart businessman and visionary to do this, not just engineers.
@@trashyraccoon2615 Think we are on the same page but I would place more emphasis on engineering. Companies can be run by one of three types of people: Accountants, Marketing, or Engineers. Both Accountants and Marketing will drive the company into the ground long term by greed, the Engineer wants to solve a problem. Their challenge is to market it.
Impareggiabile ed insostituibile, non si potrebbe mai accostare alla apple di oggi e dire, si è l'azienda che avrei voluto che diventasse, manca moltissimo.
Apple History: December 12, 1980: Apple goes public May 31, 1985: Steve Jobs fired/resigns December 21, 1996: Apple purchases NeXT 1997: Steve Jobs returns to Apple after 11.5 years away 0:52 I saw the Apple II (8-bit home computer, released June 1977) 4:35 OpenDoc "is a defunct multi-platform software componentry framework standard created by Apple in the 1990s for compound documents, intended as an alternative to Microsoft's Object Linking and Embedding."
I started with an apple 2 and the macintosh was unbelieveable, all these years later I have a macbook. It`s the best!!!!! Steve Jobs was smart to make Apple more compatible with other platforms or Apple would have died.
yeah, it's not the same anymore, although I especially liked the ones in 2001, 2007 and 2010, when Jobs introduced breakthrough products (iPod, iPhone, iPad)
If I would have heard what he said at 09:15 i would have shored up a shit ton of shares. He was a visionary and a self fulfilling prophecy. Thanks for everything, steve.
He was talking about "the cloud" because everyone else was doing networked computing and Apple wasn't. He was making the point that Apple was years behind everyone else.
