Artist Interview: Adam "Adrock" Horovitz (Beastie Boys) 

The King AdRock that is my name and I know the flyest spot where they got champagne

@saynotogmailforyoutu have you seen the deleted scenes? It's all old stories from Adam and the Beastie Boys. There's tons of cool stuff in there and no mention of Reason if you're not into that. We wanted to share both... cool stories, and also how Adam uses Reason since that's what our users are interested in also.

I like this guy, usually most things he says I'm down with!!

He's so handsome and talented, i get tingles ;)

I found out what sample he uses. He used The Stooges - Dirt.

i think he should pick the sp again

He still looks like hes 12.

I wonder if he still has that SP, It will probably be worth loads in the future if it belonged to ICE T and Adrock!

Yauch was the master at sampling. Even Adrock would tell you that.

4:00 needs to be meme'd

This White Guy produced alot of shit that you Didnt know....

@saynotogmailforyoutu lol! Okay well check out the deleted scenes. The links in the description on this page or at the end of the video. Thanks for the laugh at the end of your comment!

He's very hot.

it's the vocal track from MGMT's flash delirium, maybe ad rock did a remix or something. would like to hear that!

A reason plug. I want to hear a real interview.

@Cambmusic1 Wow that's awesome! Thanks for posting the follow up and happy music making! Maybe I'll be visiting your studio soon for an artist feature interview! :) -ryan

What a legend ! lol

I got a new laptop just for Reason 7. Line 6 UX1 and my guitar. Just easy and awesome. Been a Reason user since 2.5 It truly is all in the box. Thanks Propellerhead.

@onfzd Good eyes! It was indeed an MS20. I actually moved that a little so it would appear more in the background. Glad it was noticed. :) /ryan

well I'm a Benihana chef on the SP12

Not the best Reason video, but Beasties Boys are still Ill!

@TR0jAX its not about the machine its about the user.....doesnt matter if its an sp 1200, mpc 60, s950, logic, fruity loops or whatever. its about the art man. and ad rock has been using the sp since the late 80s early 90s im sure he'd like to use a different bit of kit after all that time :)

October 31st that is my date of birth. I got to the party you know what I did, the smurf. Ad Rock is the shit.

im just starting to mess around with reason because of this interview too hahah.

Damn, to think not long after this interview, Yauch will have passed away. RIP MCA and long live the Beastie Boys!

He was the listening to the demo tapes For Rick Rubin. He heard LL Cool J and said, hey, this is cool Rick. Check this out boom discovered.

@NEAPULA he's not dead. Nice video, Reason is great but I still record my hardware samplers into it for the sound.

It always depresses me, but then also doesn't surprise me, when I read racist screeds under RU-vid videos. How about we just watch Adam talk about music for a few minutes? Sounds infinitely more fun and/or interesting to me. Hip-hop/rap is for everyone, regardless of race, and the Beastie Boys helped to drive that point home. Weren't a whole lot of white folks in the rap game when they came on the scene, and there still really aren't now. They're the definition of pioneers.

Why haven't we heard adrocks reason 2.0 song files?

AT 5:12 is this a real song or demontration? thanks from Brazil!!

@fzerostrike It's a song called Flash Delirium by MGMT

WHATS THE SONG AT 5:12? I need it

Ad Rock is a genius.

why bleep the swears? honestly, man, gimme a break ....

♪♪♪♪♪♪♪THE KING ADROCK♪♪♪♪♪♪

Thanks for this great interview!

Actual Chopping steps on the SP......1.sample loop, copy it to all pads. 2. save. 3. delete all pads except for one. 4. chop first sound, usually a kick. 5.permenately truncate. 6. load loop to next pad. 7. chop next sound. 8. permenately truncate.....keep loading and chopping until you have all your drums or sounds chopped. So ya, ReCycle is a lil faster

Silence guys, the King (Ad-Rock) is on the mic.

"welcome to the internet" i want that on my homepage!

Fucking bad ass interview.Iam subbing.

Created this with Reason Essentials. soundcloud.com/max200g/lyinass What else would I get from the full version?

i think reason/record must've been created by aliens because it's so fricken complex! I could spend the rest of my life just learning how to use all the bits... head is spinning.... i'm still trying to get used to using record on top of reason instead of just using reason. Can't have enough monitors either ;-)

You cant tell me he hasent tried an akai mpc or something not knocking reason i mean recycles kool but its better to have all that in one system reason 7 and 8 don't count cause Chopping samples in recycle is still better than reason 7 or eight

2:59 LOL Riiiiight

How do I watch the deleted scenes?!

well what have you done? upload something to your channel and we will see if your any better

Owned a copy of “Cooky Puss” one of the Beasties first recordings

Weak soundtrack

The King Ad Rock, that is his name, and he knows the flyest spot where to get the champaign.

BBS and LLCJ hand in hand

He does not use a Mac.

I’d get a copy n use reason but I already have a daw I am only getting to know. & I’ve been using it for many years (Cubase).

@The530aftescho "Hold It Now, Hit It" off License to Ill. And its... doin' the do

i thought bout that sounds like an "Air" track anybody knows whats the name of that particular song ?

Lol recycle... Reason is cool but recycle is obsolete and not fun to use

LOL...he's just messin around and comes up with a nice little jam. "Sorry."

Record & fact it takes VST changes the game.

yo yo yo , this is cool, but like..where was this on...tv? or what

Check out the New EP I just released. Beastie Boys / Beach Boys Mashup. @ alienswithhalos.bandcamp.com/album/the-beachie-boys

You're so wrong poopyscoopy. So. Wrong. Beastie Boys = Legends

Yeah but Reason will never sound anywhere near as dope as an SP1200. as far as the tedious copying and pasting and cutting of samples on the SP1200, the ENSONIQ samplers killed it back in the day. When you loaded or recorded a sample, every copy was a ghost copy of that original sample, and no matter how many copies you made, you still had just that one original sample in the memory. You could copy a breakbeat, kick on one key, snare on another, reverse snare on yet another key, hihats, etc. and none of those copies used additional RAM.

@Dougal70 this is not just any ad, it's an ad-ROCK!

already addressed that and apologized

yeah he uses reason....

Is this an ad? it is.

you're right, my bad, honestly.

Whats the name of the song that starts at 1:39 ?

It was the other Adam that died of Cancer. The Beastie Boys had 2 Adams.

SP 1200 THERE IS NO SUBSTITUTE

Korg MS-20 in the background. ♥

4:40

ad rock rules!!!!!!!!!!!

@xTacosAreGoodx Thank you very much!

@The530aftescho hold it, now hit it.

Swept away by the beats :P

got paid for what?

😟 💚

❤

gross dust on the faders

Oh alrighty then. Good man.

RECORD is sssssSSSSSSICK!

What's in the BOOOX?

awesome stuff

Yes my beauty

haha. awesome vid....

He is? Who Ad-Rock?

FLASH DELERIUM!!!!!

Reason💪🏾

commercial

commercial

Very Sick!!! :)

3:50 is my jam

Happy b-day

So 2:25 is when the Beasties went shit

They rapped weren't necessarily into hip-hop culture.

Oh billshit... they didn't make anything on reason. Everyone knows reason sux... I know 4 a fact Paul's boutique was made on an emax.

I bought reason because of this interview like last year. Haven't looked back since

3:54 I FEEL YAA

RIP A great man , in fact, is gone

Sorry but there is nothing like real hardware. The age of the laptop as a full production tool is done. I only use a daw to record, but my instruments and sounds come from real gear