Torulf: Let's leave morality out of this, we will talk about it later.... Torulf: And that's all the time we have today. Audience: So what about the morality part? Tofulf: Yes! Good question! Thank you everyone for coming....
The same way everyone who does business does: I made good money today. What was discussed here is actually the stuff you learn in the first two weeks or marketing: sell the customer a cheap ripoff that will break so they will comeback for more and give you more mony. Its nothing new.
I find it interesting that no one wants to point out that he did a good job, illustrating what EA, Activision & Blizzard have been doing for years before this presentation. He's giving people incentive to do this so that we can learn all the tactics that publishers and studios do and separate them from what the gaming industry should be. If he didn't this, someone else would have, and probably left out some bits that could've been important.
As an independent game developer that grew up as a gamer wanting to make games for gamers, this is fucking disgusting. Like what happened to making games that gamers want and would enjoy. This is why there is barely any originality anymore and all we get now is remakes, microtransaction based game, or games as service 😡
The people who disliked this video misunderstood something. They should have LIKED it! Of course the content is pretty disgusting, but this presentation is the ultimate eye-opener of how the gaming industry scams as many poeple as possible. I liked it! 😄
I feel like supporting somebody after they "expose" the tricks of the trade, is not solely to support that person for "exposing", its to support educating these poor kids who actually don't know about it
Chat PauseChamp-ing him for not sitting there with a poker face and, you know, actually reacting to the video, dare I say, commenting on some points... my god, they're actually stoopid
The reciprocity one reminds me of ESO's gifting campaign, where you get a statue for giving other people stuff from the cash shop. Plus it dips into limited edition and temporary.
I spent $5 on Fallout Shelter to get robots that automated my resource colllection, that is the only time I have ever spent money on a mobile free-to-play game. I think the only time I ever bought anything "cosmetic" in a retail game was Last of Us multiplayer, I bought a couple of execute animations. I have never spent additional money on Wow except for the expansions and subscription (shit just realized I server transferred once), or any other MMO for that matter. I have invested hundreds of hours into modes you would consider "pay to win" such Mass Effect multiplayer and Battlefront 2, never spent any money except for the game purchase. I have spent probably $200 on Hearthstone and Gwent combined, but those are free to start, and you basically have to spend money to get a deck instead of of an initial $60 fee, just like in real life with magic cards. No regrets at all, gotten over one-thousand of hours of playtime for that $200. These marketing gurus just take advantage of idiots. I would be fine with them fleecing said idiots, but the problem is these tactics make them so much money that now game design revolves around these things, which is detrimental to gaming. So yeah I wish idiots and whales would stop so the developers will stop so gaming can be better.
@@maddog_27 Yeah but I explained, I really only spent hundreds on the card games, which employ a pack buying business model INSTEAD of charging $60 up front. So I definitely got a good deal for my money play time wise. Whereas these whales who spend thousands on games and quickly move on are idiots because they are damaging game development.
@@Mecheka ... I was being sarcastic. I know there's people who can't, I was making fun of the people who think that, just because they can resist microtransactions, that everyone else automatically can as well. Do I even need to say why that's braindead?
So this finnish guy takes 40 minutes to explain basic ways to scam people in mobile games ? It's funny that there's so much research behind this obvious crap. There's prolly 99% monetization research and 1% for the reskin of games and sell as new ones. Here's how to cut 50% of your spending, drop the "monetization research team" and have just one guy do the whole cashop, he'll do the work just as good.
I'm gonna be honest, I don't have a problem with microtransactions if the game is F2P. Game's gotta make money somehow and if they aren't charging for the game itself, that's one option. And by that I mean ACTUALLY F2P. Yes, it's ok if it makes you wait a bit before playing longer as something "recharges", these games generally weren't designed for playing for long stretches at a time anyway.
So the best way to sell stuff in Wow is like an pvp full health pay and use macro. Whenever life is lower than 50% click button, pay a Dollar and its full again.