Attribution modeling (MTA) vs media mix modeling (MMM). Whats the difference? 

In this video Enes and Matthias will explain two different approaches to marketing measurement and how they differ:
- Attribution modeling
- Media mix modeling
00:22 What is multi-touch attribution (MTA)?
05:36 What is media mix modeling (MMM)?
10:03 Unified marketing measurement (UMM)

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