how many keywords should we use for the manual campaign? We sell MUAY THAI SHORTS. Is it better to use only a few key words like "mens muay thai shorts" or should be bombard it with hundreds of keywords like "black muay thai shorts, green muay thai shorts, white muay thai shorts etc."? Thank you for your time and answer.
Hello Luca, thank you for your video, I have one question please, when it come to a launch strategy for PPC, would you recommend do do an automatic campagne to catch relevant keyword and then pass them to manual PPC, or using from the beginning the keywords I found in my research as an manual campagne ?
When I try manual campaigns, often I can't get much ad spend to occur on most keywords or products I'm targeting. And they also normally don't perform any better than my automatic campaigns. Any tips?
Hmm that is quite unusual but it might be because you are not excluding those KWs and ASINs from your auto campaigns. If you are targeting KWs and ASINs in manual campaigns, you want to negative them out of your auto campaigns to avoid any crossover and competition between the campaigns.
Thank you for your video! Quick Question: Campaign 1 is set up manually targeting keywords. Campaign 2, for targeting product ASIN'S. Should I add automatic targeting under the same campaign as #2 product targeting or create a 3 campaign labeled AUTOMATIC targeting?
@@LucaDavenport Thank you for your response! Is it OK to have two AUTOMATIC campaigns running for the same ASIN? One at the suggested bid and one bidding at 20 cents dynamic up and down bids to pick up lower volume keywords ? Or will this confuse the system?
Hi Luca - Quick newbie question. If I create a Manual Target Campaign and I use my competitors product ASINs as targets it appears this strategy does not work very well. From my understanding Amazon is still showing my ads on search result pages, however, all I wanted to do was target specific competitors product pages. So... the ultimate questions is... targeting specific ASINs and having your ads only displayed on those ASIN product pages does not work. Correct? Thanks and I really appreciate your expertise!
That is correct, at the moment there is no way to ONLY show your ads on specific product detail pages without showing your ads on the search results. There is however quite a good work around. Put a very low bid on the ASIN you want to target and make sure you are targeting it in "exact" placement. A bid so low that it won't show up in search results, so let's say £0.20. Then inside the campaign, go to "placements" then add a bid multiplier for the product detail page placement. Maybe 500%. This means for search results you are bidding £0.2 but for that ASIN specifically, you are bidding £1. Hope that helps!
Hey Luca great job ! Could you make 2 videos ? One with AUTO campaign optimization and the other campaign with MANUAL. Thank you very much and greetings from Poland.
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Hi Luca, thank you for your video. I would like to ask you how you can see the keywords that the automatic campaigns is using and its performance. I try to see it in the same place as I do in the manual campaigns, but it only show a generic topic, not the specific keywords. For example it says: "cerse-match", "loose-match". etc. but I don't know how to see the specific keywords, so I don't know how to find out which other keywords I could be using in the manual campaign. Thank you do much.
Hey! That is because you are looking at the targeting at the campaign level. You need to click into the ad group and then on your left hand side you should be able to see a section that says search terms
Hi Luca, thanks for an awesome video. Are you able to see the keywords being used in an automatic campaign while it is still delivering? Or must you wait until it is finished before you can view this data? I cannot seem to find any keywords or search terms anywhere on my dashboard. Thank you so much.@@LucaDavenport
Hey @@lennansmallsycomics , you can see the search terms that the campaign is targeting now while the campaign is running! Just click into the add group and then on the lefthand side, click search terms.
@@LucaDavenport Thanks. I've been running about nine different Auto campaigns in the UK and USA for my middle grade children's book one in each country for Kindle, paperback and hardback at 20p dynamic down and one for 50p. It has a fantastic cover and I got almost no impressions in the USA and only about 400 impressions and one click in the UK. No idea why I can't even get any impressions let alone clicks.
