Thanks for demystifying all that jargon. Feels much less intimidating now. And as usual, all of it explained in your straightforward, easy to understand style. Thanks, Paul.
I lost lots of money running amazon ads. Frankly, I'm confused and discouraged. I looked at a concept on Amazon, decided to do it better ( a LOT better), got 45 books up and then ran an ad campaign. I spent $50 and got one sale. You said at one time if this is the case, it's either price or cover. My price is LOW and the covers are colorful, clever and eye-catching. I sell these books in retail stores locally and they are so popular that they can't keep them in stock! I am befuddled and ready to throw in the towel. KDP feels like a complete joke to me right now.
Great video Paul 👌, is it required to start ads straight away after our book goes live or we can wait for some time to start ads, if yes how much time, please guide.
First book published today. It is all very confusing trying to now move into selling it but thank you as this will be a great reference point. very helpful. Thank You Tony Jefferies from Liverpool.
This is a video I've done in the past aimed at beginners: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-zQOu1IgsfM0.html I also have an Amazon ads playlist on my channel.
Both approaches are valid but if it's a book you're confident looks good then I know a lot of advice is to go with ads straight away to try and get an initial burst in sales, which can help with ranking.
Thanks Paul nice tutorial. Placed an ad on my Christmas activity book. Now on first page is it because of the high bid or because of the high click through rate? Thanks
Is the bid amount/cost of running the Amazon ads (cost per click) taken from the royalties of our book? I'm a bit worried if my book's royalty rate is around $1.90 and then I run an ad for maybe 50 cents, I may have a loss. Could we pay for the adds through a different payment method?
Hello Paul. I'm a new subscriber here. I have got a basic beginners question for you. Can you have different accounts/pen names on KDP? For example: create one brand (pen name) for coloring books and then create another for let's say empty notebooks?
Hey Paul, Do you know of any copyright issues involving the Anime niche. I’ve wanted to make a how to draw Anime book but not sure of how to check on copyright issues. Thanks for all the info, has really helped me.
There are issues if you use already created characters. If you are drawing original characters and images yourself or getting orginal drawings created then there is no issue. It would be the same for any cartoon genre.
Paul, Love your videos! I have done a bunch os Sudoku books ranging from easy to hard but just can't get sales. Is it profitable to run amazon ads for this type of book since there are so many and very few keywords that set the books apart. Would an ad just drive sales to my competitors. I am a 67 year old grandma just trying to get started. Thanks, Sandra L. Lasater
No, an ad won't drive sales to your competitiors. An ad campaign may be profitable. it's impossible for me to say becasue not only does it depend on your book and the appeal of your book but also, the bid price, the keywords you choose, how much experience you have with ads. There are many variables at play.
Wait! At the 6:25 mark, you state that your 54% ACOS means you're losing money. How can that be? Even Amazon states " if you spent $50 on an ad campaign and earned $100 from it, your Amazon ACOS would be 50%."
Pls I have a question For instant if I run ads for a particular book, and it have already made at least 4 sales And I want to change the book cover, will it affect my ad?
From the main (management) screen, click on the book campaign, which takes you to "campaign" page, then scroll to bottom and click on name of book which takes you to "ad group" page, then click on "ad group settings", and it's there
1 Issue that has been brought to my attention is the difference between Uk Spellings and USA spellings. Would you advise me to use USA spellings and sell USA and have the same book with UK spellings and just sell them on Amazon UK. In colouring books, parents can be put off before even looking if it is spelt COLOR ( USA) Amazon contacted me about one of my books for this very reason is there anything I can do about it
When would you suggest turning off an ad? I have heard people say after about a month after the book launch. I dont want to keep all of my books running ads as that will get too expensive. Thanks
I usually want to see the book ranking high up on the first page before turning it off. If it doesn’t, after a couple of months, or it’s really cost ineffective then I’ll also turn it off.
Thank you for your reply its been very helpful. One more question, some of my books are on the first page but still has a high bsr. Should I still run the campaigns until the bsr improves or pause the ads now that they are on the first page? Thanks again
It has been 9 days since I upload my kdp paperback and it is still in review can someone please tell me when my kdp paperback will publish? Please please please reply me...
