Beef Well Done: Drake, Kendrick Lamar, and Hip Hop's Family Feud 

Timestamps Intro But It’s Longer Than 10 Seconds: 0:00 FPS: 1:08 The Control Tangent: 3:57 Like That: 9:57 7 Minute Drill + USDA Cole: 13:58 Push Ups: 17:13 Taylor Made Freestyle: 20:59 euphoria: 25:13 The Birdman Tangent: 30:00 The Clipse/Pharrell/Pusha T Tangent: 32:04 Drake vs Pusha + The Story Of Adidon: 37:36 6:16 In LA: 47:14 Family Matters + Buried Alive Interlude: 50:11 meet the grahams: 59:13 Not Like Us: 1:06:19 The Heart Part 6: 1:13:28 BBL Drizzy W/Metro Boomin: 1:21:36 Yuno Miles + Closing Thoughts: 1:22:41 The Sexxy Red Feature: 1:24:04 Outro But It’s Longer Than 10 Seconds: 1:26:26

damn. over 500 videos worth of content at once? we're eating

My favorite aspect of Not Like Us is the fact that it fills a unique, yet needed role in club music. Even if it had nothing to do with Drake. The party/clubbing scene has always had issues with creeps and pedos preying on the young and naive, so to have a club banger calling those types out DIRECTLY while everyone is listening/singing along is not only fun, it's necessary.

You know for a guy who puts out 10 second video reviews, you're really good at explaining yourself in longform content. This is probably the best zoomed-out breakdowns of the beef I've seen. Not very many people have been willing to break down Drake's side of things while also admitting that he lost. And nearly everything was accurate, with receipts too. Massive props

I know is not that deep, but I admire Ruff's use of the flashbacks to add to the whole story we all loved. This is how you structure a video essay. Exceptional work man

The heart pt6 is absolutely NOT drakes best performance, even ignoring the lyrics. He uses a bunch of “-ation” rhymes in a row. For how much lyrical miracle energy it gives, there are very few internal rhymes and switch ups. He sounds half asleep for the whole song. This the type of rapping that makes Ak fall asleep on stream.

Just to add: Mac also responded to the Control verse on his song Friends off of Faces where he jokingly says "No Control, fuck Ken Lamar" while Q does the chorus of the song. R.I.P Mac Miller.

Very bold choice to stare at the camera and shout "BEE BEE BEE BEE" for 90 minutes, but honestly I respect it

me watching the whole video even though i know all the details of the beef already; it is simply entertaining to hear people talk about.

Drake does deserve credit for going back to back on Meek Mill, but to contextualize it: the track that preceded it, Charged Up, was poorly received and quickly became a meme. Back to Back was Drake’s way of (successfully) covering that track up. Knowing that made his monologue at the end of The Heart Part 6 even funnier, because he accused Kendrick of trying to cover up Meet the Grahams with Not Like Us.

Still midway through but need to comment, this Video made me realize I need to listen to more of Pusha's back catalogue.

A Ruff Criminal video that’s more than 10 seconds long? Let’s goooo

this is NOT 10 seconds

The bar that I think ironically has gone over most peoples heads is the one on Euphoria where Kendrick says he needs to aim further down. Maybe I’m reaching but that isn’t simply Kendrick saying he aimed poorly, it’s him saying to Drake that the warnings he gave to him went over his head and this is his final warning. Which ties into “random acts of kindness”. Despite everything Kendrick said on “Meet The Grahams”, he actually warned Drake repeatedly.

i think Drake immediately lost after Tom McDonald co-signed him on Twitter LMAO.

The genius of the song Not like us is the fact that Kendrick takes the memorable things that Drake is proud to be associated with and completely replaced them with even more catchy, repeatable names and phrases. OVHoes, OnotherVaginal Option, certified loverboy certify Ped,... Just a complete assassination.

"What, I put this guy on and he's trying to kill me?" "He's not trying to kill you, Drake. *At least not yet.* " god I love this so much already

the exact reason you like the "where's your uncle at?" bar is the reason i don't, lol. to me, "your trans uncle is more of a man than you" carries a subtle implication that drake thinks trans men aren't "real" men. coupled with the line where he says weeknd's music plays in gay neighborhoods, he definitely put his foot in his mouth around queer issues on "family matters" which is a shame because it's my favorite drake song in years

Video essay Ruff Criminal lets gooooooo

Anyone that doesn’t know much about Drake and Kendrick or even Hip Hop in general, THIS is the video to go to. 🙌🙌

euphoria is my favorite song from this feud

Thanks for spending some TIME with us!!!

Love that your coming from a place of respect for both artists. That's been difficult to find.

That thumbnail is genius. This does truly put a smile on my face

This is the first hour plus long video I’ve watched in full in years. You did a great job with this

The great thing about this video is that it really goes down the rabbit hole. Like, I didn’t really understand fully the Pharrell bit and didn’t even know the whole Clipse arc. Big props to you for explaining everything and thoroughly too

Great video and very detailed. You sound like someone who loves, appreciates and studies hip hop. Great job.

The McGregor vs Khabib of hip hop: - The mainstream Mega-star vs the purist's Icon - Accessible, flashy style with some questionable performances vs the more well rounded, but (debatably) less accessible style that's never fallen short - The Mega-star gets called out (UFC 205 / Like That) and eventually decides to egg on the Icon ("drop! drop! drop!" / "let's wrestle!") - The Mega-star takes things a bit too far and raises the stakes (Taylor Made / the bus attack / mentioning family) - The Icon dismantles the Mega-star in a compelling, but clearly decisive contest, beating him on every level, including at his own game (Not Like Us / the round 2 knockdown) - The contest ultimately ends via submission, but it's arguable that the Mega-star took one round and put up a good fight - The die-hard fan bases go to war with each other on the internet - Biggest UFC fight of all time / biggest rap battle of all time(?)

I love these level headed retrospectives

this was an incredibly good and well-balanced breakdown! I can't lie and say I haven't enjoyed more sensational and opinionated videos on the beef, but you staying even-keeled (and really doing your research) made this not only really fun but also interesting and informative. I know this length of video is not your chosen lane, but you are very good at it and I'm hoping something sparks this much interest in you again.

Great video, I ended up watching the whole thing which I didn't expect. Also love the last 5 seconds

The object permanence Peekaboo bit was fucking funny😂😂

Loved this video and synopsis so much, binged the whole watch. Comprehensively includes so much of the important nuance in the tracks themselves while showcasing so much history and context I never knew about

dude i loved it. i stumble across lots of uninformed beef recap videos and they all talked about superficially known stuff. this had me hooked the entire time

So glad that you made such a long / genuine video really brealing down as much as you could. Loved this Ruff! Would love to see some more long stuff from you!

Seriously great video kept me engaged the whole way love the way you explained it!

Ive seen alot of videos and u were the only one that brought up that interlude. I didnt know about that.

Excellent video brother, I’ve watched countless and this one is nicely done, informative and cohesive!

I love how calm and reserved you are in your commentary. It was so insightful and relaxing to hear you recap the history! Great job!

My favorite part about Not like us is that he changed his flow at first to sound smooth cool like Snoop then switched to a hard and fast style like Pac and then went into his own flow. Like he showed drake how he should have done Taylor Made.

Thank you for all that you do i really like your videos and your perspective on music

I can’t believe how many things you addressed in this video that I always thought why people not talking about it enough. Great job and people who mildly interested to this will finally get the full picture.

Stunning video, you go through this so fluidly, without too much fluff, and with genuine reactions and thoughts 10/10

loved this longform video man, you're well spoken and engaging. hope to see more stuff like this :)

i really enjoyed the video! didn’t feel like 1 hour at all. you explained everything so well and calm i kinda want to watch it again hahaha

very well worded video, ruff. enjoyed it a ton!

I love when you make these long videos!

Really well structured video. I was surprised to see how long it was once I finished.

Loved this vid man ❤

Really appreciate your in-depth analysis. I know this was a labor of love to put together, so thank you for your hard work and dedication to tell this story with so much depth!

This was a fantastic video, really a perfect breakdown of the beef imo. Also perfect that you mentioned Yuno miles the GOAT to end the video.

Can’t believe this isn’t 10 seconds

“His daddy a killer” and that whole scheme is a reference to J Prince and his son. It can be interpreted as bird man but it’s way too many clues that point to the Princes

listening to this while doing my assignment is really entertaining Lmao!! great video man!

You made some awesome points! Great vid

the object permanence line killed me, amazing video

Great video man

amazing video!

Just wanted to say as I've come back to this video quite a few times (amazing to pass out to, but also great to listen to while completing tasks, at work in general), but I have to say I LOVE your delivery on some lines like 49:47. Gets me laughing every time in how honest it is.

Great vid!

This was a great breakdown!

good job!

Dope analysis

Top tier video, one for the history books of Hip Hop.

You are very good at this my man 👏

Nice work, bro!

Im still baffled that kendrick featured in Radioactive by Imagine Dragons

Brand new to the channel and have to say you are hilarious. I love a good wry wit. Keep it up 👏🏾👏🏾👏🏾👏🏾👏🏾

I thought everyone was lying when they said he only did 10 sec reviews☠️

They ain’t even recognise hov until Annie What a bookend in this vid

My ADHD ass watched this to 53 mins. You have no idea how much of a compliment this is. I'll be back to finish this eventually, lol. Very well compiled video.

This breakdown was so good

This was a GREAT video! I've been trying to find a good video to send my non hip hop head friends to explain it, but even the great breakdowns of Shawn Cee or Hivemind haven't fully covered what I wanted. Yours did. The emphasis that this originally started as "good exhibition within the game" is such an important thing to mention, because beef is now scene as something where violence must happen, and not a peaceful staple of the game and its culture (which is what its supposed to be). I remember when Like That came out and then was followed up by Push Ups I was so excited because it meant that Kendrick's challenging of the legends inspired everybody to start putting a boatload of effort into the music they are making. Even though the beef got personal, I still feel that effect has still been felt. Also, I would like to add the context of three songs to your explanation. From Kendrick, there is "Hood Politics" and "Family Ties". On "Hood Politics", Kendrick mentions the control verse and how he was talking to Jay-Z about it. While that is important, he also says "I'm the only n- next to snoop that could push the button". Now "Family Ties" has a lot of important content, because it was Kendrick coming out of this really long hiatus to double down on everything he said on "Control". This was almost the prelude to "First Person Shooter" because Kendrick is like "Guys, I might not be making music for years at a time, but just know I am still the best and always will be". But to call back to "Hood Politics", Kendrick says on "Family Ties", "Soon as I press that button n- get right like the ambulance coming". Reading this in hindsight, it is really cool to see "Like That" as the button Kendrick pushes. Right after he pushes it, it seems like this 20 v 1 against Drake starts forming. And while the beefs for other artists like Rick Ross and Metro have been brewing, it wasn't until Kendrick said something that everyone else started saying something. So as all of Kendricks disses are becoming more and more true as time goes on, I think "Family Ties" is a part of that. The last song that I want to mention is "Jimmy Cooks". The main line Drake repeats on this song is "If you don't like the way I talk n- say something". Which Kendrick replies to perfectly in Euphoria when he says, "I hate the way that you talk". Great video!

Great job

awesome video

Also kinda cool on Not Like Us. I'm pretty sure Mustard chopped soul, answering the Control-like callout from Hit-Boy on his song with The Alchemist.

Flawless Analysis 👌🏾 Deep Dive 🙌🏾

This is a movie ✨ thankU

1hr 30min holly crap. This is a podcast episode. Let’s go

1:08:03 John Stockton also went to Gonzaga which could be a reference to Spike the bulldog on a jersey drake wore in April 2023, on tour with Cole

Subscribed!

another meaning of the title of Not Like Us i think refers to "Not Like U.S." as in not from the United States (a colonizer using american hip-hop to get richer and more powerful)

found this solid :)

56:41 I do not believe Drake wrote that line in good faith, he was being facetious and therefore transphobic (saying someone who wasn't AMAB was more of a man than Kendrick)

Thank you for being honest !! People said nobody dissed him on First Person Shooter that was a lie.

I like you. I really like this video. Wonderful job. ❤

New subscriber,, You ROCK, thank you for your insight D sacrownCali

glad i’m not the only one who heard Nosetalgia differently post-beef

Do more stuff like this please

"An exhausted surrender" - this made me cry 🥲

Did anyone notice he kinda got emotional with the tone of his voice when he was discussing meet the grahams?

From 10 seconds to this is some whiplash but it’s good stuff

Thought the video was great. Reminded me of the tone, pacing and depth of Richard Schickel's brilliant Once Upon a Time In America audio commentary.

You should make more long videos. 🖖

Talk about your skateboards (I loved that zero deck when I was a kid) but it looks like you got an enjoi there. Hell yeah

Somehow I keep forgetting that you like honestly nevermind 😂 still watching but it’s fun already.

Love how thoroughly you covered it. One thing I'd like to mention was how Kendrick said if Drake kept it hip-hop, he'd have kept it bar for bar on euphoria with the lines "keep making me dance, waving my hand and it won't be no threat" and reinforced it in 6:16 in LA with "It was fun until you started to put money in the streets Then lost money 'cause they came back with no receipts I'm sorry that I live a boring life, I love peace" which is also a callback to when Push claimed Drake put 100k for dirt on him. Another callback he did from euphoria to 6:16 was the game of "have you ever?"

I prefer medium rare, myself.

watched the whole entire thing. CINEMA

Not sure if anyone has mentioned it, but apparently a big reason for the start of Future/Metro falling out with Drake was due to Drake scrapping WATTBA2 to instead release Her Loss. Drake apparently sent subliminals on one of the songs on that project (that Metro produced) on top of him announcing the project would be released the same day as Heroes & Villains (Metro had already announced the release date prior) which Metro pushed back due to “sample clearance issues”. Add to it all that Metro took Drake off of the final version of the Heroes & Villains cut Trance, this beef was bound to erupt someday.