Branding ROI vs Marketing ROI [Beyond Metrics] 

Use this branding roi vs marketing roi explanation to demonstrate the value of investing in banding and brand strategy.
#brandingroi #marketingroi #brandstrategy
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By the end of this video, you’ll know how to take control of the branding R.O.I. vs marketing R.O.I. conversation with your clients to illustrate the value branding and increase their desire to invest in it.
First, you’ll learn why business owners over-invest in marketing by chasing a return on interest (or return on investment) while under-investing in branding to their detriment and why measurement capability doesn’t mean success.
Next, you’ll learn that lack of branding metrics doesn’t mean wasted money and how branding works in the background to influence brand equity and in turn marketing metrics.
Then, we’ll uncover how building a brand and brand awareness goes beyond advertising and marketing spend and why consumers are drawn to pull branding not push marketing.
By the end of this video, you won’t just have a clear understanding of the difference between marketing ROI and branding ROI, you’ll have a conversation shifter that will convince clients and stakeholders they need to invest in their brand.
0:00 Branding ROI vs Marketing ROI [Beyond Metrics]
1:14 This Is Where It Goes Wrong For Most Business Owners
1:31 What's Your Strategy?
1:52 Giving vs Taking
3:48 Branding ROI Is Less Measurable But It Is More Valuable
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