Branding differentiate yourself from your competition and creates identity. Marketing is the packaging and how you deliver yourself to your target audience.
You are partially correct but how you differentiate your product without any customer emotion like loyalty or identity attach to that, A brand is not a logo or a label only it's more than that to a user with which they feel associate very proudly as part of their identity therefore they are willing to pay more for it than what they normally should.
Branding is the associations you make between the product or service you offer and other products, services, and ideas which you do not offer. Marketing is delivering a clear message to a specific person with a specific problem that you can offer him a specific result at some price. Advertising is letting people know you have a product or service. Promotion is when you offer your product or service at a discounted rate. Sometimes that's introductory, sometimes it's an add-on, sometimes it's seasonal or close to expiry.
No, marketing is any work done to influence he customers experience, perceptions, narratives ect. Marketing is how you train, coach, who you hire, how fast you answer the phone, the quality of your crew. The features and benefits, and so much more
See branding like buying the best shoes, kit & coach possible for a footballer who already has potential. If you can learn marketing & copywriting as a designer, your supplementary skills would help you get better results for your clients. A good percent of designs does include copy.(where many mar the work)
Sales is selling a product, marketing is coming up with the best strategy to sell that product, branding is selling the product by attaching a personal image to the product..
Marketing: What you say you are Branding: What they say you are So yeah, if your perception of your product aligns with their perception of your product, then both are same.
branding is creating a recognisable business identity while marketing is spreading the word of what the already branded business do , what problems they solve etc..
This material stimulates deep thinking. A book I read with related ideas significantly enhanced my knowledge. "The Art of Meaningful Relationships in the 21st Century" by Leo Flint
Branding is the associations you make between the product or service you offer and other products, services, and ideas which you do not offer. Marketing is delivering a clear message to a specific person with a specific problem that you can offer him a specific result at some price. Advertising is letting people know you have a product or service. Promotion is when you offer your product or service at a discounted rate. Sometimes that's introductory, sometimes it's an add-on, sometimes it's seasonal or close to expiry.
Branding is your Messages, theme, Positioning, Identity and Voice And which you convey of your Brand, Marketing is way to Communicate your Customers All that Stuff Using Social Media Marketing
The brand or image, is a marketing strategy. But it can be worked reverse like what LV did, I only have to say LV and you will know who I’m talking about. They had the brand first, which was the man. Then when he passed, his son started marking and then some time later used pricing, exclusivity marketing and market positioning to elevate brand value to a global extreme. Now they’re a top brand in the eyes of the consumer for designer fashion labels.
As a product marketing manager for the last 5-6 years, I’m just now realizing that my favorite part of the job is actually the messaging and branding. The story. Maybe it’s time to move to brand marketing…
Marketing: Generates Leads / Conversions and Transactions Branding: Increases Margin / Value and Profit. Better Marketing = More customers. Bstter Branding = Customers Pay More.
"we are coming up with a definition"... Bro, the world economic forum literally have a revised definition and, btw, CRM marketing have existed for 5 cycles
Branding is who you say you are. Marketing is what you say you provide. McDonald's Brand: Fun, Fast, Family Friendly, High Quality (always the same). Marketing: The Food you already love i.e. Big Macs, French Fries, McNuggets for a low price. Combine for a Call To Action: Get your Quarter Pounder with Cheese in the new SHAREABLE meal for only 9.99 and bring your friend blah blah blah. Marketing will get you sales while branding gives your customers, and potential business partners, something to identify with. Which should give you repeat customers and help you narrow your target customer base for more effective marketing. The cycle continues.
i dont agree that we have to be 500M business to even start thinking about branding!, how even reach this millions if you dont have a solide "community", something that the audience belive in if its not a "brand". i believe that brand is the spirit of every existing business. it shapes the founder, the company orientation and the benefits. without branding any business is "why it's you" with good a brand it's"why it's you".
I never understood what branding was until I've seen this video, I've always thought it's just some other term that somebody just came up with. Thanks for the upload 👍
I like this channel but saying that marketing is ‘the generous act of helping clients solve their problems’ is the most pretentious thing ever 😂 By that logic, when an unknown surgeon fixes my broken arm he’s not really practicing medicine, rather marketing 😭 Marketing should be defined as: any act conducted by an organisation to convey a message to an audience. Branding is essentially the exact same thing, just with less breadth. You could call branding a specific conceptualisation under the umbrella of marketing but by trying to separate the two you just confuse everyone and its just pseudoscience. The same can be said about ‘PR’. These things become more apparent when you ask more specific questions. ‘If I produce a series of ‘branded’ content, aimed at promoting a clothing line by telling a compelling story about the individual who’s wearing it, is it “branding” or “marketing”.
Marketing is the generous act of helping others achieve their goals. When a surgeon does this, what do you do? Tell others I imagine. Your definition is too broad. Try reading this is marketing by Seth Godin. It’s where the definition comes from.
@@thefutur I thought that might be the reply, that’s why I included ‘anonymous’ surgeon, because if you couldn’t tell anyone about them, would it still be marketing from your position. In actual fact, the line of thinking you follow paints far more broad of a stroke than my definition because it could literally apply to everything and at that point, you might as well not even call it marketing. Giving a client directions to a coffee shop after a meeting? MARKETING 101 haha, no. ‘Solving problems’ is too broad. I’ve read most of Godins books and listened to his podcasts, I agree with most of what he says but this, I just can’t get on board with. Primarily because I see him using it as a shield against the trope that marketing (business) is purely capitalistic and evil. It’s a soft, pretentious (and I don’t mean this in a derogatory way to Seth) weak way to veil an accusation that can and should be rationalised to people in a more significant way. To me, I’ve always felt that with this statement in particular, Seth is either; 1: using it to hide in plain sight, protecting himself from the obvious slander most business professionals get thrown at them by the ill-informed. 2: He has actually tried to believe that statement, in which case he must be conflicted about the line of work he’s in, because I know he’s too intelligent to actually think it makes sense. It’s GREAT marketing for him haha and not a coincidence that the second word is “generous”, the antithesis of greed. Great marketing; doesn’t help anyone solve any problems, but does convey a distinct message. Now I think of it, ironically that statement itself actually proves my point. Appreciate the thought provoking conversation, have a great day and keep up the good work ✌🏻
@@stillkingcam No that's not the case. Would you just go to any surgeon at all? Probably not. You're probably going to find the best surgeon who can get the job done and can ease your anxiety about the surgery. How the hell would they do that? Marketing. Before you even have the surgeon work on you, marketing is helping you decide on which one to choose before you get the surgery. The way you articulated the opposition was disingenuous and wild mischaracterization. Therefore, your rebuttal was not sufficient. Solving their problems isn't too broad. It's sufficiently broad, because the only reason why someone would be seeking a service or product is to solve a problem. This isn't rocket science. The marketing helps you decide; that's the problem.
I fully disagree with this "we're all the same" concept. Just look at the Spanish Dracula vs the Lugosi version. Look at The Wiz vs. The Wizard of Oz. One size doesn't fit all.
Donald Miller is a weird guy. I love his books ans inside he said you should focus on storybranding first, before doing anything else. The short clip is him contradicting his whole book 😂
$500M before you even think about Branding? He either has some personal grudge or he has no idea what branding is. That's one influential and powerful idiot.
This makes zero sense at all. Marketing and branding are not the same thing. And I don't think the speaker actually accurately represented any of the words or subjects being discussed.
By making customer happiness your top priority over new customer acquisition and incentivising customers to share the word about your business,less of your money needs to be spent on promotion. ‐Paul Jarvis. ‐The company of one.
In this day of social media and the individual entrepreneur leveraging these platforms to create helpful content that attracts clients… Personal Branding and Marketing go hand in hand. People want to buy from people. When it comes to personal branding Your face is your logo and those who lead with personal branding tend to break the ‘know, like, trust’ barrier faster than those who don’t.
Ye i totally agree. He needs to stop posting these shorts, there is a lot of context and reasoning missing in whatever claim he tries to make. In result it makes what he says nonsensical.
Totally agree. There is so much that fits that definition from volunteer work to management consulting. In my mind, and very generally speaking, branding is the process of shaping the image customers have of what it is a company does, says, delivers. Branding can be a part of marketing, which in turn is a complex set of activities that is concerned with capturing and clarifying value, translating value to customers, and generating customer insights. And that's already a rough and broad definition.
That's a healthier way to answer it. I could also branding is creating the story. Marketing is telling it and make it practical. Branding is the software marketing is the hardware. Branding is the feeling and marketing is the action behind the feeling. Marketing is the asking of a girl out on a date branding is the reason they came.
The modern definition of branding answers these 3 questions: - What you say you do? - What your customers say you do? - What Google says you do? (Source: Matthew Ray Scott 😄)
I agree so much. Mostly because people around me tend to think marketing/selling is kind of evil, while all I want is to work with other entrepreneurs to both make a living with what we like and have committed to
Ur hat bro,its say one of the 99 names n attributes of Allah(the only God) which is al mussawwir (the fashioner,the giver of forms). Submitt ur will to the 1 who created u n know tht u will meet him. Get a copy of the quran
Let's debate about this. How about Branding means the SOUL, SPIRIT, and BODY (aesthetics) of the company? If we humanize our company BODY: What set of clothes would it wear, and which brands? Minimalist or Variety? Which color theme, what type of music he/she would listen to? SOUL: The personality of the person. Introverted/Ambivert/Extrovert? If he/she got to an accident how he/she would react or respond? Calm or Irritated SPIRIT: I haven't figure out this yet haha
I just say that the brand is a personality and identity of the business. Not only will it have it's introversion or extroversion components but it'll also be more abstract (intuitive) or literal (sensing)
I know it's been about a year but I've always been fascinated by the topic of the soul, body and spirit. If we are to look at branding in the same way. 1. The Spirit is a non-physical entity of the human body that exists in the body and is the entity that accesses the spiritual realm. When our physical body dies, our spirit still leaves on in the spirit realm. In branding, that could be what other people say u are. That even when you are not present, some form of you still lives on in the back of their mind. 2. The Soul: The consciousness. The way a human thinks, acts and behaves. It's the personality that people interact with. Also an un-seen entity. 3. The physical body: The visuals basically. How you dress etc as u mentioned. This is what people see, and notice. Take for example, a lady dressed really well walking down the street. People will take notice of her. A brave lad may approach her to ask her on a date, that's when the manifestation of the soul happens. However the woman replies will reflect on who she is, if the brave lad has asked her on a date respectfully. If the lady has been also respectful, whether she accepted the date or rejected it, this man will remember her. Hence the spirit. At least that's how I theorize it.
Branding builds identity and credibility which builds recall which allows you to be in the consideration set, which as result increases overall chances of conversions. Marketing is telling how you will fulfill people's needs and solve their problems.
Ahhh I saw this and thought hmm I wonder what Chris Do’s take would be on this. I think it’s a bit of an over stretched statement on Donald Miller’s part. To say a business shouldn’t be branding until 500K mark is like saying you shouldn’t have a compass when sailing. Every business needs to start with at least an idea of their brand in this world. And to your point the way in which marketing has evolved - how can you market if you don’t have the heart of your ICA at core of your messaging? That takes awareness of who you serve, what you do and why it matters which is all brand development. Love seeing you comment on this!
Branding is customized for a specific long term vision, nonetheless marketing is customized to make the brand sale the vision through a services or the products.
