How to Talk About Price or Budget Using Price Bracketing

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How do you talk about the price of your services? What is price bracketing? Why should you say a price before you show a price?
In this video, Chris Do talks about the importance of why should say a price before you waste any time creating a proposal.
Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/oTTC
#PriceBracketing #PricingCreativity #PriceAnchoring #TheFutur
Pricing Creativity by Blair Enns
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Host- Chris Do
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Опубликовано:

3 окт 2024

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Комментарии : 510

@thefutur 4 года назад

Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: ftris.me/oTTC

@ZackDelieu 3 года назад

How can I go to these type of classes

@nathanwright3956 2 года назад

I already know my game is gonna go to level I previously did not imagine. Thank you.

@jdanielortega 6 лет назад

The Futur is a content mine gold, as always

@SuperDennis1271 6 лет назад

It would be interesting to see Chris help a designer to land a client in real time, maybe telling them what to reply in their emails and breaking down what gets said. Awesome video as always!

@Dextension_ 6 лет назад

That would be the most interesting thing to ever see, I was already thinking about how it looks like in real life

@Emotioneler 6 лет назад

I have been thinking the same!

@Emotioneler 6 лет назад

For me personally, just selling a website/app to a client would be interesting since it's my line of work. But any creative job would do because it would be applicable to multiple situations

@gettingthere007 6 лет назад

would love to see this!

@dashkadam3146 6 лет назад

Great Idea! Reminds me of MTV's Wanna Come In? dating show from early 2000's where the "stud" would guide the "geek" on what to do while on a date.

@AstenRegisTheFlipside 6 лет назад

More videos on this subject please! Excellent video!

@AnaMarcu 6 лет назад

I am slowly starting to get it...after watching these videos for about 3 years. I think the the hardest thing to get is not what to say in those moments, but the state of mind/confidence you need to be in those moments. Than, the words come out naturally, ❤️

@thefutur 6 лет назад

Yes. The words will come when the belief is there. Are you going to stop watching now?

@AnaMarcu 6 лет назад

Of course not Chris! There is always some nugget of knowledge that I am discovering in your videos. But for someone who has binged watched the channel for a while, I do sense some degree of „upcicling“ of your business content. I wish there was less ABC and more real live cases and examples.

@thefutur 6 лет назад

more real live case studies huh? okay. you want to come on the show and talk to me?

@AnaMarcu 6 лет назад

The Futur alright Chris! Let me figure out a couple of things first. I will write you on Facebook messenger when I know more about what questions I want to ask and what is the best way to do this logistically. Thank you for the opportunity.

@corbinstack 6 лет назад

@Ana Marcu - having a killer portfolio, draw dropping skills and 10+ years experience doesn't hurt either ;-)

@ArmadusMalaysia Год назад

I like how you're teaching every designer to raise their price. You're increasing the market value for all of us this way, and we can only increase it if we do it together and say no to low prices.

@mohamedalsharweni1974 4 года назад

Bracketing is giving a range of price, the highest point is your anchor and what you should say first. The key here is not to sell, but to frame your client's prospective, and let them pick the price (which is probably gonna be high since you used anchoring with the highest point) then work around this high and profitable territory you just created to close the deal. That's what I got from these 7 mins..

@thefutur 4 года назад

You got it

@linoramalho2291 6 лет назад

2:05 "Because you want the client" "You're making it look like you're helping them" That lady hasn't been following you for that long xD how I laughed.

@thefutur 6 лет назад

hahah. those in attendance didn't know much about me before they came.

@linoramalho2291 6 лет назад

The Futur hopefully I’ll be able to attend one of your workshops when you’re back in Europe. Cheers

@TravisTraps 6 лет назад

Chris Do might be my favorite person on RU-vid... zen master!

@thefutur 6 лет назад

Aww. Thanks.

@TravisTraps 6 лет назад

Thank you for the knowledge bombs! Love not only the design and business insights, but really enjoy the philosophies, mindsets, and approaches you take towards life. Have a great weekend Futur family!

@thefutur 6 лет назад

you too trav

@cuang7413 4 года назад

🤣🤣

@Nathepcrun 3 года назад

This is insane, coming back to see this again after 2 years.This had helped so much in running my own business. Come back to see this at a different point in my career, it still helps me growing. Thank you Chris and the team.

@thefutur 3 года назад

You're very welcome

@techyjho 6 лет назад

I can relate on what you said at around 6:25. When you said you got excited and maybe built something (in your head) that the client might not even need. It's a habit that I have whenever I am introduced to a project. My brain automatically thinks of some features that I might put in the project. It might be a good thing at some instances but I'm guessing not in this kind of scenario. By the way, thanks again for this Chris! Excellent video as always! :)

@thefutur 6 лет назад

You're very welcome!

@Ocpainters 2 года назад

Chris Do, i’m a painter by trade , it’s been 3 months i decided to work my own leads & grow from there . I love helping people i don’t look for a sale profit i bring value to them . i’ve been following you close to a year. Today was my legitimate estimate using your technique especially this one on this particular video. i just close my estimate with my client anchoring with a higher bit and he came down to my charge . THANK YOU CHRIS

@thefutur 2 года назад

Amazing. Congrats.

@SamuelKamugisha 6 лет назад

I really love this.. Starting with the big figure first in the price range is GOLD.

@jumpmanyang3117 3 года назад

Chris is a genuine businessman. this is exactly what God wants you to be. do what is best for your client!

@blacksableza 4 года назад

I can't wait to meet chris in real life. This guy has been my mentor for two years and it just keeps getting better...Long live the futur!

@pahuana 6 лет назад

I'm glad to see people older than me taking your advice Chris, sometimes I feel like I'm too old to start all over, even when I have a lot of experience I feel like being old is some sort of a crime on this industry, and I'm only 35.

@thefutur 6 лет назад

you are only too old when you are six feet under. don't wait. but it's never too late.

@pahuana 6 лет назад

@@thefutur Wow, that answer went deep into my chest. Your thoughts are always helpful. Thanks!

@zerpakia 5 лет назад

It was awesome to see those people thanking Chris at the end, I would definitely *try* to give him a big hug because of how much of a great mentor he has become for me. Greetings from Venezuela folks, I love your work, wish I can meet you guys IRL someday and hang around talking about problem solving, people, money and doing crazy stuff!

@thefutur 5 лет назад

Thank you. Hugs.

@farihaferoze3551 6 лет назад

this is really good Chris. I'm working as an architect/ problem solver in a developing country, where people build their homes from a contractor. They think they can not afford an architect. But when they do appoint one, they are very calculative about if the architect is trying to rob their money for some lines on a sketchbook. Learning how to deal with clients from you is very helpful for me.

@thefutur 6 лет назад

Glad to hear.

@kailotus7508 4 года назад

Chris Do is my spirit animal. Thanks for all you do!

@LeoPlaw 6 лет назад

I wish I had found you years back! I've listened to so many other sales / negotiation experts, with their explanations and stories seeming like an eternity in comparison to what your videos deliver in under 10 minutes. I think the fact that you role play with the people gets the message across on point. The key is, I believe, you allow in the role playing, people to make their usual mistakes (those that most of us make) and then back it up and play it again as it should be. The idea, the knowledge goes from abstract to something one can identify with... learning from other people's mistakes.

@RodrigoTasca 6 лет назад

Totally agree, I find in these type of situations is where we as the students get the most value from. It's like watching a Gary V keynote I just skip to the Q&A because that's where all the meat and potatoes are at!

@thefutur 6 лет назад

you found us now, so there's no point in looking back. glad you did though.

@LeoPlaw 6 лет назад

@@thefutur the rueful comment was because, in the past, I was working in digital design / web development and struggled with many of the things your channel covers and provides clear solutions for. However, I've moved on to a different creative field, that of Fine Art, but, there is still much that is relevant to what I now do. So, yes, I'm looking forward and set to apply what I'm learning from you. Thank you!

@smepable 4 года назад

It is just so fascinating to listen to this guy talking, he has so much confidence and he could talk probably about anything, I would listen on and on...

@SmartSimpleConcise 5 лет назад

What I love about the Futur, Chris delivers strategy that not only works in design business but also another business. This is really great and you are inspired us all. Thank you Chris 👏🏻

@thefutur 5 лет назад

You’re very welcome. Thank you.

@mjmulenga3 3 года назад

I used this yesterday and legit got twice what I'd have dared to ask for in the past. 😨🥳🥳🥳

@MrNikArt 5 лет назад

This is just amazing. The amount of energy and positivity this guy can combine and output is unbelievable. Thank you so much for the inspiration and knowledge.

@SauerkrautNCheese 6 лет назад

Man you are just such a likable dude. You're confident, kinda funny and you know your shit. Some of this is hard to follow because I lack the same confidence you have but its truly inspiring. Im finally getting off my ass this year and have made movements to further my career from your advice.

@thefutur 6 лет назад

i strive to be more than kinda funny. ;) i'll work on the comedy.

@mike330i 5 лет назад

One of the best videos I've seen on pricing your service. I love the no sales approach.

@MiguelAlmenaVisual 6 лет назад

Major Law of Reciprocity! So much good Karma coming back to you for the value you give! Thank you! 🙏

@thefutur 6 лет назад

thanks Miguel.

@doddybening9103 3 года назад

The Magic starts from minute 6...That is an AWESOME negotiation!

@christopherjames5136 4 года назад

This is pure gold. It's a much genuine down to earth approach to selling than other aggressive sales video channels I see. I subbed!

@angelvelazquez1792 6 лет назад

I attended this a few months ago in Downtown L.A. It gave me the push to conduct my business in a whole new way. Muchisimas gracias Chris Do + The Futur por ayudarme a mejorar.

@thefutur 6 лет назад

hi Angel. too bad you didn't make it to Max or the meet up.

@angelvelazquez1792 6 лет назад

@@thefutur I know 😢

@jimzonjamandre8590 5 лет назад

wow. I have done 3 logo designs so far and I just told my clients to just pay the standard payments(which I don't know). This is very insightful especially for a beginner like me. Thanks a lot and God bless you

@walidelmasud523 5 лет назад

I started selling projects at higher prices than I could have imagined thanks to your genius tips Chris ... You're a master!

@thefutur 5 лет назад

they work for everyone that tries. because you miss 100% of the shots you don't take. congrats!

@walidelmasud523 5 лет назад

@@thefutur Absolutely.

@metalrose36 6 лет назад

This video about pricing is amazing, same with all their other videos that talk similar around this topic. This could really help me when I talk about pricing to my clients in the future.

@cedric_ly 5 лет назад

So much value in such a short amount of time! No wonder your name is Chris Do and not Chris Don't. Jokes aside, thank you so much for all the effort and amazing content you and your team put out there! You're like the big brother I never had hahaha

@samsote 4 года назад

Damn I'm learning so much from watching these Videoes, every one of them has at least one tip that really opens my eyes. Wish I knew this stuff when I started out about a year ago. The "anchor high" tip is really good, I usually give a bracketed price range. And the client always try to negotiate to the lower number. Now I will defintaly try switching it up and see if I get better success. One thing I was way to afraid to do was give a big number, that would could make my client freeze up and say "that's just way out of our budget" and break contact. But now I've gotten the confidence to ask higher numbers, and generally negotiate down to a price that is still much higher then I usually would get before. Love this channel, you've already made me earn over $4 000 and I've only been watching a month.

@thefutur 4 года назад

Thank you

@cesarv.6365 6 лет назад

Chris Do, your videos are very educational and inspirational to me. You provide so much value in this channel. I am a freelance web developer and this video has given me an idea of how to sell to clients. Thank you so much!

@gettingthere007 6 лет назад

Really good nuanced content. Saying things others coaches/thought leaders dont say.

@tracya.schneider7698 Год назад

I love your genuineness! That is the only way I can be...I just haven't been able to talk about my value and my fees....but I LOVE that you also offer other designers. I am goin to need to find people I would want to recommend.

@MrDeerJr 6 лет назад

Genuine appreciation for the channel and the content you provide. It's a rare to see such a great intention put to reality with super useful content. Now I feel like telling about The Futur literally to everyone haha - you made it happen

@thefutur 6 лет назад

please do. we want to grow the channel. tell all your friends.

@lucasmoreno5330 6 лет назад

Love the idea of saying the higher amount first to get the client to concentrate on this rather than the lower number.

@RodrigoTasca 6 лет назад

Yea I'm going to start doing this one myself, that 300k is still stuck on my head.

@_ericsonluciano 6 лет назад

This what I learn at last conference when Chris Do was in Manila. This is a huge lesson learned for me in terms in negotiation skills.

@ChrisEllinas 6 лет назад

Chris is so amazing at role-playing. 😊

@thefutur 6 лет назад

thanks. people like the role plays.

@ChrisEllinas 6 лет назад

Yes, and I'm happy about that! Because I found them 10 times more helpful when it comes to proving a point 🙂

@juangermano8179 6 лет назад

How long was this talk? This video is only 7 minutes and the guy came out with a hell of a lot of vualuable information for everybody. Can't imagine what it would be like to be in front of Chris for a hole hour. You'll leave the room wanting to sell logos for 600k.

@thefutur 6 лет назад

2.5 hours

@daniel.sandoval 4 года назад

@@thefutur put the rest out!

@JAYFULFILMZ 4 года назад

You’ll leave the room knowing your WORTH

@aurelianspodarec2629 3 года назад

@@daniel.sandoval Did you find the rest of this video?

@world_changers 3 года назад

😂😂😂 I kid you not, I'm beginning to wanna 10x my initial pricing for consulting services

@twistandtoil617 3 года назад

You are a Chris Voss fan never spot the difference I keep coming back to the book it's like I already did it

@thefutur 3 года назад

I hadn't read Chris Voss' book at this point. Only in the last 2 years.

@DzignrGrl 6 лет назад

Even though it is morning, Chris has already made my whole day with this video! Super brilliant!!!

@thefutur 6 лет назад

yay!!!

@svaracena Месяц назад

This was so good! Thank you! I struggle a lot with communicating prices.

@jurtea1 4 года назад

im on my 7th time watching this video on repeat at 1am in the morning while designing for a client. I need this info to stick for my next client. Thank you for this information and look forward to many future videos.

@SuperRadChad 5 лет назад

Chris is the man. Just used this last month and closed a logo, brand strategy and 5 page website for 91k

@hipsternihilist3928 2 года назад

Amazing that this info is free; can only imagine what you get if you join

@erroltiozon 6 лет назад

Knowledge bomb has been planted! I'm still saving up to afford a 1-on-1 consultation with you Chris. I'm gonna make sure to ask a lot of questions when that day comes! Thanks for this video.

@thefutur 6 лет назад

consider joining the pro group. it's $150/mo. vs. $1k/hr.

@erroltiozon 6 лет назад

I'm actually considering it :)

@thefutur 6 лет назад

what's holding you back?

@erroltiozon 6 лет назад

I don't have a credit card or a debit card. All my funds are on Paypal. And my account is currently put on-hold because they thought that I was money laundering, but really I just got a high paying client. And to be honest I closed the client because I applied what I've learned from your videos and also courses.

@thefutur 6 лет назад

great. get your credit cleared up and take a peek behind the curtain.

@enioluwaodunjo 6 лет назад

Just when i thought i had watched all Chris has ever had to say on price bracketing, he brainwashes me with a new technique 'Anchoring'. Cant wait to try this! Thank you

@thefutur 6 лет назад

drop your own anchor.

@enioluwaodunjo 6 лет назад

YES SIR!!

2 года назад

That gave me confidence. Love to see those kind of content.

@tristanking6684 6 лет назад

Woah I loved this , loved the part of not selling.

@mats333333 5 лет назад

Thank you, Chris & Co. Most helpful channel in RU-vid. (it's not in my nature to thank and make compliments, which should in my mind make this comment valuable).

@thefutur 5 лет назад

It is. Appreciate it

@umar5242 2 года назад

You, Sir, are worthy of the Designers Mjolnir!

@jolly_wally 6 лет назад

Do you guys have a playlist on YT that specifically talks about pricing like this? I know you touch on the subject a lot in so many videos, but having a playlist that we can listen to on repeat until we speak the correct language would help so much!

@thefutur 6 лет назад

search our biz of design playlist.

@gabbbbbz 6 лет назад

Chris I hope I get to meet you someday! YOU'RE A LEGEND! A Real Inspiration!

@thefutur 6 лет назад

thanks Gabriel.

@wisemindsclothingco 6 лет назад

THIS IS GOLD!!!!! Gotta do this with my clients.

@JosiahDuenes 6 лет назад

Listening to him is pretty therapeutic in a weird way. Awesome explaining as always!

@thefutur 6 лет назад

nothing weird about it. ;)

@JosiahDuenes 6 лет назад

@@thefutur I was hoping so!

@fongthao2478 6 лет назад

Like many other videos, watched this more than once! Great job!!!

@thefutur 6 лет назад

rinse and repeat til it makes sense.

@tomhilado 6 лет назад

Awesome! Thanks for featuring Joe on this one. I love that, seasoned as he may seem, he's still learning.

@thefutur 6 лет назад

he was great.

@lolen8729 5 лет назад

This channel and it's topic is awesome! i have lost count of how many times i have re-watched this video and try to implement this when talking to clients. However, recently i have met with a client with whom i failed to get the project because he was offering a much lower price than my price bracket. This brought me here again and i wanted to ask "what if the clients have offered a much lower price than my price bracket?" This is where i am confused and haven't found the solution. If there is a solution to this, i would really like to have some insights. Either way, you guys are pure gold and unicorn! haha

@thefutur 5 лет назад

Ask them, how do you suppose I do it for that?

@mmazz414 6 лет назад

This is the perfect way to start my Thursday... Thank you Chris!

@hadzirs 6 лет назад

in Malaysia thursday is about to end in 15 minutes. TGIF. and tq chris.

@CathKitt 4 года назад

Negotiation is quiet challenging, especially based on some countries' culture. I appreciated this video for teaching some techniques.

@MortarMike 4 года назад

I know this video is older content (still relevant), but is there a full version of this meet up? This content is golden man. I LOVE the Price Bracketing idea. I just did this with a client on Sunday and they paid another $100 than I usually charge for a project. It's not in the thousands yet, but it's a step in the right direction :-)

@gorillagorilla5929 3 года назад

Why don’t we have such practical approach in our MBA classrooms? This is so much better than the theory

@thefutur 3 года назад

we are here to fill the gaps in education

@OCUBOX 6 лет назад

This will come in handy when I start pricing my VO gigs! Thanks Chris, makes so much sense! (Coming from someone who used to kill it in telesales) :) Need to re-watch and save this for Futur reference.

@thefutur 6 лет назад

Awesome!!

@kaygeen4548 2 года назад

Amazing! I took off the budget question on my intake form a while ago. I need to practice this for my next call!

@martingregor6718 3 года назад

One of the best videos I've ever watched from the futur, such good information

@heladioadame8025 4 года назад

Thank god for the futur. If entrepreneurs don't think were worth this much then they can go do it themselves. Creatives have been led to believe that what we do isn't worth much, the problem is many of us bought into it and now we have this issue with pricing out our services. Trust me if we aren't worth this much then the most successful companies in the world wouldn't pay this but they do because we are! =)

@Makxbi 6 лет назад

This was kickass, loved the audience interaction. Felt like I learned way more in this format even though this concept has been said in previous videos! Felt like a virtual classroom... Hmm...

@thefutur 6 лет назад

it's a taste of the workshops that i do.

@xpansionteam1537 4 года назад

Absolutely BRILLIANT content.

@ryansnaadt 4 года назад

great tips!

@maubruno9 4 года назад

I'm a genuine human being..!! that was so cool of you, love every clip, thnx for sharing..!!

@thefutur 4 года назад

Thank you

@RangoIcyCresent 3 года назад

I keep coming back for these type of session, and dang they're awesome!

@brinardtalks 6 лет назад

My gosh this is GOLD

@lifetomake1589 5 лет назад

Thanks a lot Chris! It really does work for me, and I've already broken a couple of ceilings. If one day I'll close it for $10,000. I'll write you a check.

@thefutur 5 лет назад

rooting for you!

@Jzguan 3 года назад

How I wish I can join this kind of seminar . Damn you are legend

@Tamtutor 5 лет назад

I'm a fan from Viet Nam, this video helps me a lot, thank you, Mr. Do.

@thefutur 5 лет назад

You’re very welcome.

@Infinitefire715 3 года назад

All the videos are so interesting and informative. Love the way how they role play real life examples it makes it so interesting and easy to understand

@jeffreysantana2934 5 лет назад

6:25. Gold, Thanks Chris!

@computerlab8870 Год назад

I've been searching for the full video for year.

@thefutur Год назад

look on our business of design playlist. sometimes, we don't have the full video here.

@jonathanjohnson7636 5 лет назад

Definitely the Responsibility level is High!💰

@Abhishek.Saini28 5 лет назад

Thank-you so much Chris for providing such great value. I shared this with my seniors also.

@voltairepabustan 3 года назад

Love the message and energy. Thanks for sharing this!💰👍

@thefutur 3 года назад

Thank you

@samirelzein1095 7 месяцев назад

Just used the bigger number 1st today. Anchored that one and got it

@JohnBeatty 6 лет назад

Chris Do! Boom!! Mr. Smooth!

@TheGauravpasi 6 лет назад

Do visit New Delhi. We might have the same problems here but culturally, I guess, it's different how business is done here. I could be wrong. Chris Do can attract a decent crowd here and then we can address this. India awaits Chris Do! :)

@lissrckstdy7855 6 лет назад

No dislikes... amazing video!!

@paulirwin2678 6 лет назад

Brilliant video! Knocking it out of the park this week guys!!

@labanlefleur1512 6 лет назад

Man this info is truly priceless! I am really grateful for what you guys are doing!

@jaikavi5464 3 года назад

Coming back to this after 2 years for a refresher. How do I 'like' this again?

@CelineAdobea 4 года назад

interesting that this came up again in my recommended! perfect timing ⚓️

@thefutur 4 года назад

Oh wow!

@FarmAnimalsShowNZ 2 года назад

That is such valuable clip!

@farahcooking 5 лет назад

great content man, its three days only watching you because i am totally new to selling and business. i want to start a school but very different from the normal school. A school where really the student will learn and grow. the student will be taken care emotionally, medically and psychologically and lot more. I will develop the love for learning in the kids. i want that. But really don't know how to start, how to price, how to make parents trust me? No school is doing all this. please advice me what should i do other than watching your content.

@thefutur 5 лет назад

we are just trying to figure this out as we go.

@notBenSmith 4 года назад

Notification bell set to ALL!

@franklyrahat Год назад

I'm a genuine human being - Master Do

@morrisgetman9827 3 года назад

Excellent lesson with a ton of value, as always! Although I got confused in the end - isn't the 45k sitting right in the middle of the given price bracket of 60 to 30k?