10 salient points. Don't miss any of them! Simple breakdown: Rule of Thumb by Erin: "A business b rand should feel personal, and a personal brand can include business". ... Personal Brands 1. Tell a story and have a mission attached to it from your bio to very authentic, real content. No editing overkill. 1:45 2. Show who you are & your interests, even if you have multiple, e.g. starting with your top 3 attributes. 3:20 3. Be understandable to someone who doesn't know you with structure and repetition (follows point 3). 4:15 4. Be engaging e.g. with calls to action, swipe-overs, saves etc. 5:25 5. Add value where you see fit; aiming to correspond with your mission, or even tagging where you got the products in your pic. 5:45 6. Look relatively polished; not necessarily "professional" NOR super aesthetic. 6:55 ... Business Brands 7. Mix personable and curated(business/brand/professional) content. 12:15 8. Understand your audience's needs and speak to them quickly using your bio 13:10 9. Look organic but polished with content that's easy on the eyes 13:26 10. Have calls to action 13:37 ... My lessons: 1) A page should be dedicated to something. 2) What makes a personal page is the strong, undeniable presence of PERSONALITY; not giving up privacy. Big one for private or introverted people. 3) AIM to upload relatively frequently. You can start small and get comfortable doing more with time. THANKS ERIN!!! Looking pretty as always!😍
I think the issue is when people start an Instagram page and convert it to a business. Their followers (friends etc) might not match their target consumers for their business. Also the content they had on their personal page might not align with their business's brand.
I agree! I think I struggle with converting my followers to actual customers to read my work... I am in the process of trying to grow my audience outside of my network.
@@melissahenderson4722 yea, so I see people do this all the time. It's great because you save time with having 1 account, and already have a following. When you're a solopeneur your business is your life, so making it more personal like Erin said helps.
@@ThatGirlMoi Yea, you can conduct an audit and use one account,, also as you create more new content, most folks aren't scrolling past a certain amount. Everyone and all businesses go through rebrands. Im already planning to rebrand my youtube page probably at the end of the year.
Amen! See this is why I love you and your content. You keep it real... it doesn't have to be completely separate. Love that Erin... "a business brand should appear personal, and a personal brand can include business." Thank you for sharing this with us!
I’ve been cleaning up my IG to make it look more towards my RU-vid page audience. I’m sure my old followers think I’ve changed but I’m still that same ol G but evolved!
"a business brand should appear personal, and a personal brand can include business..." I definitely think this is helpful. I've seen a lot of people make their personal page into their business page (which honestly confuses me because I'd never remember following that page). That ends up being kind of irritating and can cause more bad than good IMO
Literally it’s like you’re reading my mind and responding with these videos! I’ve been struggling because I have a personal brand that is more focused on fashion and lifestyle on RU-vid and on Instagram. BUT I’ve also started doing social media consulting! So I’ve been struggling on how to make those two things coexist. This was SO helpful, thanks Erin!
Literally right on time. I have so much going on right now but when I'm leveled out enough to officially launch my business, I will be joining the e-brand club! 😊
I’m so grateful for you channel Erin! I started my channel in January but I stopped because I thought it wasn’t for me and being successful felt out of reach. But I’ve been watching your videos and you’ve been encouraging me to start RU-vid again! I have a new game plan and everything! Thank you so much 😀
Great content and information. I'm new to this and my question may be a bit overkill however are you able to give an example using one of your Instagram feeds pointing out specifics relating to your talking points. Thanks
This video was just what I needed. Been struggling with figuring out how to manage both personal and business pages, and you broke it down in DETAIL with examples and everything. Helpful, informative and very nicely explained as usual. Thank you so much for sharing! 💞
This info is SO GOOD. People don't often think about branding as something that extends beyond a website. But, branding INCLUDES your social media. We also get the question all the time about multiple Instagram accounts. Thank you Erin! Such a great video. :)
Having an Aesthetic makes an Instagram feed more pleasing to the audience eyes. When something looks good people are more likely to pay attention and engage with your feed. If you need help with choosing an Aesthetic Pinterest has loads of options and exmaples. I hope this helps :-)
@@sb19_ Hey Hun www.pinterest.co.uk/search/pins/?q=instagram%20feed%20ideas&rs=typed&term_meta[]=instagram%7Ctyped&term_meta[]=feed%7Ctyped&term_meta[]=ideas%7Ctyped If this link doesn’t work, try this... 1. Pinterest.com 2. Search for: Instagram feed ideas 3. If you are looking for a specific Aesthetic e.g for fashion then add the niche to the end of “Instagram feed ideas for fashion” 4. Or you can search on Instagram for brands or influencer feed you admire then take notes and copy their theme and ideas but be authentic and make your Aesthetic your own.
I’m so grateful I’ve found your channel ❤️ I’m working hard through anxiety at the moment. Sometimes I get in my own head and wanna quit but you and a few other ladies I’ve found have made me more at ease. I’m a content creator, working, in school for nursing and phlebotomy, and a single mother. I started with your fear video and have been watching you ever since. You have went in my gratitude journal a few times😂 thank you so much for the content.
Definitely needed to hear this today. My Instagram needs help so thanks for this. I need to reset my mindset a bit as far as shift from too much business content and only promoting my RU-vid page. I need to incorporate personal as a working mom.
I clicked on this video because I saw you in the intro picture you were in Narrow Way and thought part of the video would be you in the café or interviewing David or John about their business that goes with the topic of your video or talk about your experience there that allow you to bring your topic up as well.
Erin I'm so happy you spoke about this topic because I've seen too many time this certain type of aesthetic that is just over the top stylized. Great tips!
Hey Erin! Would you be able to do a video about building a professional wardrobe? Or professional must haves when it comes to clothing? I really like your professional style.
Yess!! This is what I need to know. I have one profile that I'm trying to strengthen with both personal and business! Running a separate account has not been successful for me so far, lol!
Wow, have been following you since last year but was not hands on with social media and branding myself. This year l started rebranding myself (March to be exact) and am learning a lot. Thank you Erin 🤝 love from South Africa ❤❤
Me too! Girl, I'm so picky that I even choose who in my personal life, to tell that I have a business. lol So, I keep my personal and business accounts separate.
First of all I had to stop and say, 👏👏👏your skin is flawless along with your camera,,,, I don't know whether it's 4G ,5G,HD, whatever it is ....you're just glowing.... it's the bomb.com.🤗🤗🤗
This is the content we signed up for, Erin you are literally the plug.. 💕💕💕 .. I like how you experimented with insta before you came to teach us about it.. this makes it easy for us to trust that you know what you are sharing about on these platforms..😊🌟
Naah! I think that if your brand is big enough or you hope to scale, it should be separate: 1. If you have or plan to have a team managing this area of your business, you don't necessarily want your team to have access to even your more personal messages, etc. 2. If your business name has nothing to do with your name, you might lose out on persons just remembering the name of your company and looking for a page in that name. It might also cause confusion, especially for older folks, even if you have links and hashtags with your business name, leading to a personal account. In my experience, a confused or distracted person, likely won't buy or even inquire. 3. I have read that one's posts only reach a relatively small segment of your audience. Your friends and family might not match your business' target audience and your stuff just might reach them, since you might interact with them frequently. I wouldn't want to have all my posts and especially my paid ads, going to them and not my real audience, just because algorithms pick up that they're interested in me. I don't think any amount of artificial intelligence is that intelligent to pick up who's friend from who's target audience.
Fabulous video!!! I get very caught up in the imagery and trying to make things like better because I feel like my content either looks fabulous or terrible... When I'm intentional about filming and gathering content, things look good and when I rush or don't create the time, it shows on my page. When it comes to creating content, what do you suggest your clients do? Schedule, time block, snag it as they go, etc
I literally LOVE LOVE LOVE! Your page! I’m gonna have to invest to be a client of yours soon. Literally I talked about you on my RU-vid as “one of my favorite youtubers” keep pushing 🤟🏽🤟🏽
Thank you so much Erin. I manage a page selling kids toys. Our followers are more of buyers than engaging audiences. I've curated contents I think should drive engagement but they don't engage, yet these contents from insights get to a lot of people. How do I handle increasing engagement. That's my problem.
Questions - You believe it's good to have you're personal and business brand together and you talked about this in tip 2... What if you have a few different businesses or interested. For example, I'm a business coach and have an account for this, and then resell on Poshmark for fun and have an account for this. Would you recommend to mesh those together or still keep those separate?
Thank you SO much for the tips! I have two accounts both are business but I’ll be using one as personal/business this video definitely will help fine tune both!
The simple way to answer this question is to look at Garyvee. His personal page is what we all follow,His company Vayner Media is also online creating ads for Big companies but our interest is in the person garyvee. So one may be a Dr creating motivational content online as a personal brand but majority of his followers may never visit his hospital and that is fine. Almighty Facebook has only 8million advertisers compared to 8billion people on earth which simply means our Business won't be for everyone. That said,Building your personal brand online can be totally different from the work you do.I enjoy Erin's content and i may not be able to afford her services, doesn't mean she has to spend 2years convincing me to hire her.But if she spent the same time creating content i would love and focused on those who can afford her services,It saves us all the headache of wasting time. Really love this discussion Erin,Thanks and keep up the good work...
I’ve been having the hardest time digging into my why when it comes to branding ugh it’s so frustrating. It’s like I want to steer away from the whole “influencer” idea but how?
Take care of the peeps that are showing up for you right now! Don’t think of the numbers, think of the people showing up for you now and serve them. It’ll grow with how much you’re showing you care for who’s there for you now! 😊
Hey Erin! Truly appreciate this video rn because I've been struggling with whether to have just one IG page. I currently have both a personal page and a business page but it's exhausting to have both. At the same time, I like the idea of having a page where I can just worry about expressing myself and not having to sell something ALL THE TIME. I'm glad it's not a me problem. I appreciate the insight you gave and I'm wondering if you have any tips on how to manage both a personal and business IG page without burning out and making sure they complement each other?
Does this apply for upcoming musicians can you do a video on branding for artists and how to get your content out there. I know some artists have this mystic online maybe you can help us distinguish when that is beneficial?
Omg!! This help me a lot to understand real insta branding, thanks a lot now time to work, I have a question hope you don't mind, I have an account with already 10k but I want a fresh start on my image, should I create a new account or erase all post and start fresh ('cause I can kinda do a "the new image, soon" campaign)
