Breaking into Brand Management (as an MBA) 

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What do MBA applicants need to know about MBA careers in brand management?
Darren invites Michael Schwartz, NYU Stern MBA ’16, to share his experience working as a marketing and brand manager at companies like Philips, Unilever and Heineken.
Michael has worked in marketing and brand management for 10 years - don’t miss his hard-earned insights into the industry!
This is Part 5 of our MBA Career Series. Looking for more career-related podcasts? Click here - touchmba.com/category/applicat...
Questions:
Introducing Michael Schwartz (0:00)
Michael’s background (2:30 )
What do brand managers do? (8:54)
Common entry points for MBAs into brand management and industry trends (12:04)
Why Michael pursued an MBA despite wanting to stay in brand management (14:36)
Misconceptions about brand management (24:06)
Traits of successful brand managers (25:16)
Best part of job? Worst part of job? (29:15)
Michael’s recommended resources (34:00)
Michael’s thoughts on the value of a part-time MBA (38:10)
About Our Guest:
After graduating from Baruch College with a degree in Marketing Management, Michael Schwartz has worked in Marketing and Brand Management roles for Philips, Unilever and Heineken. Michael graduated from NYU Stern’s Part-time MBA program in 2016. Currently he is a Brand Director for Amstel at Heineken in New York City.
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