Brick Watch Company - Industry Expert Reacts and Shares Insight 

2400 for a chronograph with a $40 movement is absolutely clinical. Dave knows he effed up, and if he doesn’t, it’s up to the public to not pay for this.

Obviously Brick is not a watch brand for enthusiast's. A watch enthusiast wouldn't touch this watch for anywhere near what Brick is asking. I think that makes it even more of a money grab. If Brick thinks they can get non-watch guys to buy it because these people are just unaware, aren't they pulling a fast one? Nivida, Longines, and Airain are just a few watches (mechanical 2 with column wheels) that you could buy for the asking price of the Brick Quartz chronograph. And for the Brick Mech. 3 hander with date; given 10 minutes I could list about a hundred brands that have just as good as specs and cost less than half the price, easy. No John, Brick deserves the criticism they are getting. Just like when we were all condemning that watch brand buying everything from Ali-Express manufacturers and slapping their name on it, direct selling, and making millions. Remember those clowns? And they sold their company for millions, right?

You nailed it, he got ripped off by all the middle men. They walked away with the bag and now Dave has to figure out how to sell them to make a dollar. And he won’t unfortunately.

invicta's strategy for pricing? recommended price 2400... struggle to sell for 100 usd?

When the margin is thick..there is no bargain in brick

They make this quartz movements in Guanzou, China….right?

Dave needs to stick to eating pizza

Well the Sellita one might compete but at a lower price point. Actually half the price point and still a tough sell. I'm really not sure about the chronograph as it mounts a solid Ronda quartz movement, but yes it's true you can buy that one easily at around 40 / 50 dollars per movement. So not sure how the watch overall reached the 2.5 k price

You can buy a Hamilton Khaki Field Automatic, Mido Oceanstar GMT, AND a Christopher Ward C60 Trident for the price of a Barstool Brick Watch. What a disaster lmao

Walmart Hublot

This would be a reasonable first watch from a watch novice company, if it was sub $1K. At $2400 it's insane.

I hear a lot that it’s not marketed to enthusiasts. At $2400 asking if not enthusiasts then who? People with more money than sense? Die hard barstool fans if such a thing exists?

Its a complete clusterf**k. The design, the manufacturing, the marketing, the name. So many wrong turns! At the heart of this issue is an owner who thinks he knows better than everyone else. I know he admits he's "not a watch guy" but my god, he legitimately thinks that these watches are on par with Rolex quality!!! Dave has been led astray by a group of 'yes' men that dont tell him how terrible this business idea was. Whoever manufactured these watches for Portnoy has made a small fortune and they are the only winners out of this.

It seems that Christopher Ward is doing substantial things at this price point. I'm not a "watch guy". I understand that Portnoy is marketing a statement/ethos piece, but surprised that he didn't find Ward as a template after some casual research.

11:04 I’ve never seen someone struggle so much to say something “positive” about those watches hahahah

The market will determine the fate of the watch.

I think that you had a very fair assessment of the brand and pricing.

You keep saying that this watch is not meant for watch enthusiasts, but at 2.4k who is it for? I can tell you right now that people who aren't watch enthusiasts are not willing to pay that amount of money for a no brand watch. People who buy watches fit into 3 categories: 1. they love watches and collect them 2. they love watches as status symbols 3. They need something to tell the time/accessorize their outfit. Watch enthusiasts know that you can get way better watches in the same price bracket. People who use watches as status symbols are going for a Rolex or Patek or AP, ect or Gucci/LV/Chanel (mostly women). For the last category of people it is hard to get them to spend $500 on a watch let alone 2.4k. They rather spend that money on a new phone, a vacation, or an apple watch instead.

Thanks to the input on this watch brand and I totally agree. I'll stick with the better established .

Portnoy great person but this watch is not for me

I don't believe the claims that Portnoy bought some watches off the rack and slapped his logo on it, I think he really sunk over 3 million dollars in this project as he claims. The problem is that comparable non-enthusiast watches available from your local mall or jeweler do not cost anywhere near $2400. These watches are too expensive to compete with the mall watch, and not specced or designed for the enthusiast. Another problem is that the Brick web site is showing mostly renderings of watches, not the real thing, a tactic employed by "affordable luxury" brands like Vincero and Daniel Wellington.

You and Fed both add new Pateks to your collection within the same relative time period. Any planning there ? Cool watch man ! Appreciate the videos.

3 year warranty 😂😂😂 This watch is clearly a Vincero/Filipo Loreti by another name (a really silly name at that). You say you are not defending it, but you are doing a fantastic job lol. Maybe you should try ‘not winning the lottery’ 😉

Well I hope the people that buy it really like it because it has zero resale value.

You can get "designer" watches with SW200s from Armani, Gucci, and Versace for less money... If you're a normy, I'd recommend those. If you're an enthusiast, you already know to pass on this $500 watch.

Can't believe he's trying to get 2400$ for 40$ movements... Ronda 5040 it's a shame, 3-400$ makes a lot more sense, why wouldn't u just buy 2 Shinolas? Or a Tudor...

Sorry nothing special not even worth talking about. Basically radically overpriced fashion watch without the billion dollar brand behind it. Not going anywhere!.

Maybe if designs were unique I would take a look at it, but they aren’t even slightly so not a chance

Everything from the design, marketing, materials, movement, and heritage (or lack of) puts these watches at a great $500 price point for non-enthusiasts with room to grow in the market. $2400 is blatant theft

Website is now down

It was just a money grab from Dave portnoy he knows nothing about watches the quartz worth max $200 and the auto worth $500 max!!!

Please get in touch with Dave and offer some guidance

I cannot wait to see what Bens Watch Club has to say about this scam brand! He is the ‘Industry Expert’ on this type of thing IMO.

It looks like a 2400 Timex Easy Reader

Video starts @ 3:14

This sounds like a paid infomercial as I am starting to watch it. Are you sure you don’t know the guy and have done some kind of deal to help him out?

$2400 is just a scam i feel bad for people who buy those watches.

If you don’t have the watch in hand I don’t want to here your review

Based on what’s been presented, this watch company is DOA!

Anyone spending that kind of money on a watch does research before they buy. Someone that doesn’t care about money buys rolex, ap, vc and patek

Halfway to a Speedmaster at this price.

American Watch company is making these watches on the West Coast. They make off the shelf watches, the price point is way too high

I get that you're trying to be unbiased and present potential reasoning based on your own experiences to explain what might have happened here, but if you boil it all down, the two simplest explanations are that either he went through those middle men you spoke about and got taken to the cleaners at each step or he got reasonable prices and really thought he could get away with a 500% or 1000% markup and people wouldn't care, if the former is true then he really isn't cut out to be an entrepreneur, if the latter is true then he is a swindler preying on those who might be swayed by his name recognition, either scenario doesn't make for a good first impression regardless of whether you are an enthusiast or not

The most unappealing 2400 dollars watch I’ve ever seen. Simply terrible in my opinion

There's no controversy here. Hilarious roll of the dice by a serial entrepreneur who hasn't done his homework. No controversy.

A lot of people talking about the price, but does anyone like the look of these watches regardless? They are soooo plain. Also, you say they are not for enthusiasts, but who would their market be for that much money if enthusiasts are out?

Easy next move for Dave is to announce that they are sold out. Follow that with an emergency press conference about how he was right. Then see if he can give the illusion of demand and get people buying them.

John, you are a nice guy obviously because you could have really been brutal with this. Christopher Ward, Mido and even Sinn come to mind when I saw this launch. I'm a fan of Bar Stool and Dave but this is a total FAIL.

The name is terrible it does not sound luxury. Think Pourtney watches sounds better and good marketing campaign with people he knows and works with.

I'd rather get a very decent Tissot for the price

1. It's a boring looking watch 2. It's overpriced for what it is 3. looks like its made for those who know nothing about watches but buys from the hype.. 4.for $2400 there are better watches in that category..

Anyone can go out and purchase a Hanhart Pioneer One or maybe a Sinn 556 to name two off the top of my head spec’d with SW200 movements- and extremely well regulated at that. You could buy either watch, donate to Dave’s charity and still have money to spare. His plan to donate 20% to his charity is commendable, at least taken at face value, the sales will have to come from outside the community of watch enthusiasts it’s just that simple. The is very clear that he’s not a watch guy. The watch industry is made up of people who eat, breath and sleep watches, it’s incredibly competitive. On one hand he claims to have done his homework, slaving over decisions, trying to get everything just right. On the other hand, he claims to be an Ingénue who’s catering to people who can afford to drop ten grand on a Rolex, but would rather drop 2500 on a Timex. Except Timex is making more interesting watches then either of these right now. I hope his charity, assuming it’s legit and run well- truly getting money to small businesses, I hope it does well. I assume one can donate without purchasing one of these watches. He’s not a watch guy, he’s not an enthusiast by his own admission, so it’s hard to imagine this venture going very far regardless of what he’s brought to the table. He’s not a guy who gets nuance. Watch his pizza reviews. There’s no surprises, it’s a slightly burnt pizza with cheese and tomato sauce….. any derivation and he’s out of his comfort zone, he doesn’t get it. That guy running a watch company, that’s never going to be a good fit.

he founded the company out of spite because all his attempts at getting a sponsorship with a (big name) watch company failed

Who is this watch made for if not enthusiasts (does any watch brand highlight that anyway?). Certainly not rich guys who want to be covert. It’s clearly trying to con idiots into thinking it’s something it’s not!

He didn't want to pay for a Rolex because it is too expensive for what it is, so he made is own overpriced Daniel Wellington. The watches and the Brick website look like generic stock photos that would come up when searching for "watch" in the stock photo catalog.

Portnoy? Gross. Pass.

The auto, to me, could be a tissot if you didn't catch the brand name on the dial

This watch and brand is a money grab... and a lazy work. They even copy paste the specs of the watch (saphire glass) from Omega home page..... and quite sure they just went to factory in some place that has production capacity, picked the available parts, put it all together, slapped their logo, and voilá.

Industry expert. I love it. Titles himself as an industry expert. Humbleness at its finest.

Quick, where do I join the queue to buy a $2,400 quartz watch from a guy who reviews pizzas online?!!

Just a reminder, Dave is donating a notable percentage of sales to small businesses.

Overpriced? Aren't a lot of luxury watches. A Rolex sub in reality just a very nice meat and potatoes watch but costs thousands. No one cares and some even pay well over retail.