Brit Reacts to American should know these Swedish Brand pronunciation ! 

The girl is mixing up Volvo with the German Volkswagen thinking about the VW Beetle.

The word "Volvo" is actually Latin, for "I'm rolling"

Your first "Fjällräven" was spot on man!! I am impressed! Keep it up! 🙂

Dwayne, it's so interesting cus i can really see you're starting to get how swedish is spoken, like I know you don't know the words but you consistently get closer and closer to our pronounciations. I think that's awesome, and it might sound weird but I'm legit proud of you, that's not alot of Brits can do, even those who've lived here for decades struggle. Awesome video and reaction as per usual!

ASSA ABLOY is actually the old Swedish lock factory ASSA (August Stenman Stenman August) that was separated from Securitas and merged with the Finnish lock manufactorer Ab Låsfabriken-Lukkotehdas Oy, Ab Lukko Oy in the 90s.

Its not snowy mountains fox, it is arctic fox . Assa was swedish Abloy I believe Finnish and the one bought the other.

SoundCloud also Swedish, so all big music sites is Swedish

Just for fun: IKEA is an acronym. I and K are the initials of the founder, Ingvar Kamprad. E is the first letter of the farm he was borned and raised, Elmtaryd. And finally the A is the first letter of the nearby village of Agunnaryd. So! Ingvar Kamprad Elmtaryd Agunnaryd=IKEA.

Assa Abloy has been doing doorlock-related things forever. I had keys as a kid in the 90s with their name stamped on them. I don't know how old the company actually is, but I wouldn't be surprised if it started out in the first half of the 1900s. The image shown in the video, probably unintentionally, is somewhat misleading in the sense that it seems that they mainly do modern stuff. Edit: I looked into it - Under the name Assa Abloy the company has only existed since 1994 - a fusion between Swedish Assa and Finnish Abloy. Assa itself was a subsidiary of the Swedish security company Securitas, and its (Assa's) founding is listed as 1881 according to wikipedia.

So they spared you "Husqvarna"

Back again Dwayne! You did a very good job with the pronunciation! Even with the hard to pronounce fjällräven (the company making the fjällräven products is located just an hour by car from where I live!) I’d like to start off by saying that my compatriot is in a dire need of socks and a pair of shoes. If people pronounce brand and company names in a way making it understandable, it’s ok. You can’t normally expect a non-Swedish speaker to know how to pronounce the name of Swedish brands. This of course goes for other languages as well. I mean, IKEA said by someone speaking English or in “the correct” Swedish” way is so similar that it doesn’t matter. On top off that, a lot of brands and companies use names that are English to begin with and using a Swedish pronunciation would make it more wrong! The exceptions are of course names so Swedish that they hardly even can be said in English in an understandable way. Here some kind of middle way would be needed. A good example if Fjällräven. It can easily trip und anyone not speaking Swedish. Ultimately the way one pronounces certain combination of letters and the sounds used in your language will affect how it sounds, even if you try to say it in Swedish. So if you can do it, good and if not, just say it they it’s normally said in your language. Finally ASSA ABLOY (the lock company) is a very big and very old company. It was fo9und in the eighteen hundreds. Note : this part and checked on the website. The company started and the founders wife came up with the name ASSA (made up from the initials of her husband, August Stenman). Almost 40 years later s company called Ab Låsfabriken - Lukkotehdas Oy was started by Emil Henriksson in Finland. He invented the disc tumbler lock. In 1994 the 2 companies merged to create ASSA ABLOY.

10:40 England did about the same with the BBC micro project around 1981/82. Although in UK schools rather than households. And Sweden had the local ABC-80 computer in 1978 and onwards, also largely used in schools, but also officies, and in homes that could afford it. But this guy is to young to remember that.

Most Swedish doors have a mechanic lock. I have have a digital one in my new door but all other locks I've ever had was the regular mechanic ones with keys. The digital ones exist here but I'm pretty sure they are still a minority.

The girl in the video confused Volvo with Volkswagen though with the “round and cute buggy cars”. :)

It wasn't exactly like forcing the Swedish population to adopt technology, the reform made it possible for every household to afford a computer. The same principle applied to having access to the internet. Within just a few years when internet broadband was developed about 70% of Sweden had access to (back then) fast speed internet, densely populated areas (apartment complexes) had access to fiber very early whereas less populated locations recieved access to DSL (Digital Subscriber Line) which was either through the phone jack, or the Tv (analog) connection. Today Sweden has about 97-98% accessibility, and most households have access to fiber.

Electrolux, Scania , Saab , Ericsson, Sandvik, Securitas, Skanska, Husqvarna, ABB, AstraZeneca 😉😌

The Swedish government started subsidising computers in 1997 so the sales pretty much exploded. You paid for it with your salary pre tax. Sweden has been a PC nation ever since and had the highest computer density in the world for years.

This was fun!😊

Assa abloy creates all kinds of locks not just digital ones. Padlocks and normal door locks too.

Assa, one of the big brands from my hometown Eskilstuna. We had computerclass in school back in 1994.

you nailed "facebook". :D

Skimmed the comments and seems like no one have given you a summary of the IKEA product names. Someone else mentioned that IKEA itself is an acronym, but also that the founder struggled with dyslexia and so instead of having long weird codes for their products they gave them names (after a while they had so many products that they had to use the product codes anyway but..) they gave them names based on what type of product it was. Bathroom articles = Names of Swedish lakes and bodies of water Bed textiles = Flowers and plants Beds, wardrobes, hall furniture = Norwegian place names Bookcases = Professions, Scandinavian boy’s names Bowls, vases, candle and candle holders = Swedish place names, adjectives, spices, herbs, fruits and berries Boxes, wall decoration, pictures and frames, clocks = Swedish slang expressions, Swedish place names Children’s products = Mammals, birds, adjectives Desks, chairs and swivel chairs = Scandinavian boy’s names Fabrics, curtains = Scandinavian girl’s names Garden furniture = Scandinavian islands Kitchen accessories = Fish, mushrooms and adjectives Lighting = Units of measurement, seasons, months, days, shipping and nautical terms, Swedish place names Rugs = Danish place names Sofas, armchairs, chairs and dining tables = Swedish place names

9:26 not so much yet , the ¨old¨ key lock are still the most common of this two .

If someone sees a yellow car punches me, ima punch him back in his face🤣🤣

I remember the first computer my family had. It was a clunky old thing running on MS-dos. It had word processing software and a game named Stugan/The Cottage. I'm gonna guess that computer was from the latter half of the 80's, my first memory from using it is when I was around 5 and I was born in '85 (heck, me old, haha). That computer was extra cool because it had a Braille reader/keyboard (my dad was blind). Most Swedes didn't get their first home computer until the late 90s/early 2000s, though.

Greetings from Sweden! 😊

I have to open four magnetically locked doors to access my apartment (which has a regular lock. Gated communities? How pedestrian!

Fjällräven is not a backpack brand, it's an outdoors brand. Their outdoor pants are particularly popular. The backpacks seem to be more popular with Americans.

My family were early adapters with computers in Sweden. My brother had an Amiga 600 and a Commodore 64 that he'd let me play on sometimes, before buying a Windows PC in 1994-5. And my dad bought a Windows PC (3.4) before that to write on and I had some games on that and I'd write with Word, play around in DOS, etc. So when I eventually went to högstadiet (ages 13-15, 1996-1998) I was so surprised at how computer illiterate some of my classmates were. And when I got to gymnasiet (16-18, 1999-2002) it was weirdly even worse! Some didn't even know how to turn it on! And I know kids born in the late 90s-early 2000s who still don't know how to find things on computers or to fix certain problems, but I think most kids that age sort of skipped computers and went straight to smart phones instead.

You said as well as you can with Fjällräven. Knowing you do not have the 3 extra letters we have in Sweden :D In English It would be something like WinterFox or close to that. (not an exact translation)

4:39 I started here for some reason, and that didnt start well. Had to go back to get the whole picture

Volvo is latin for " I Roll" in sweden basicly everyone has access to high speed internet for a decntly low price - and for some years you could by really nice computers via your work for really good prices

It's funny she says furniture has funny names... it's often Swedish names xD Like old Swedish names.

Lol. Assa Abloy is the **world's largest** lock and door hardware company!

I recently bought digital locks with finger print readers for both my house and the garage and it's so amazing.. Will never have to worry about a lost key again.

It wasn't so much that Swedish government forced people to get computers, they subsidized internet cables with the intent of providing everyone with internet. Computers was always popular in Sweden meaning many kids have computers instead of consoles. It also lead to hacker groups being wide spread to the point that computer games was more expensive to import to Sweden or even hard to buy for stores as companies knew the game would get cracked as soon as it reached Sweden. This also mean that computer LAN parties was popular with the now decently well know Dreamhack having it's 30 year anniversary next year. And yes the "hack" part does mean that LAN parties was places where those infamous hacker groups met.

Assa Aboly makes all kind of locks, I dont know why they showed a picture of a digital key lock, those are not common at all, I've only seen them on company buildings. pretty much all normal keyhole locks, hanglocks and different kinds of locks if you look closely they will say ASSA Aboly, if its a quality lock, at least here in sweden, maybe not as common elsewhere I dont know. Usually it only says "ASSA" tho.

Assa Abloy is a manufacturing company that does alot of things ASSA manufactures traditional locks as well!

I'm surprised he didn't correct her when she was talking about the Bug as that is Volkswagen.

Husqvarna, the pirate bay, absolut vodka

check your door and the bolt bit it prob say Assa

I would say that we are very advanced techwise in Sweden. Me I build my own computer as an example and I have for maby 15+ years.

Assa Abloy is the world largest locks for doors company and it is not just electronic door locks, it is every kind of lock. I miss some brands though. For example Absolut Vodka, Electrolux, Oatly and Tetra Pak. But you can not mention all of course. Skype is a swedish company bought by Microsoft. Microsoft also bought Minecraft from Swedish company Mojäng (both Skype and Minecraft was big when Microsoft bought them). On the more illegal note Swedes created and owned Pirate bay also.

Spot on Acne pronunciation! It was perfect, the condition is spelled "akne" fyi :)

So funny hearing americans trying to say Husqvarna. They say like Huss kevarna.

11:00 my first computers were Spectrum ZX 48 kb after that Amiga 500 and then my first PC .

Fjällräven = Polar Fox, ASSA-Abloy is one swedish and one finnish company that now are joined together (Abloy are from Finland)

My Brit wife made fun of Americans pronouncing Adidas, until she watched one of our commercials and realized they mispronounce their own name on our Adidas commercials. Yes Adidas is German and has nothing to do with the Swedish brands.

I would have liked to hear her trying to pronounce: Husqvarna =) Every american I´ve heard trying are absolutely hillarious =)

H&M is a short for Hennes&Mauritz (Hers&Mauritz'?

Arctic fox is english name of the fox.

10:42 All unions gave a big discount on a complete computer system for home use . Think it was up to 30-40 % off on it for all members . And they took payment from your gross salary .

the closest right pronaunciation of Ikea outside of sweden I have heard was actually how Japanese pronounces it🤔

ASSA have ordinary locks too

Fjällräv is an arctic fox

is assa abloy different from assa?, feel like most mechanical locks on houses in Sweden comes from ASSA, not just digital ones

Skype was created by a Swedish and a Danish guys.

You have to be particularly nerdy (or maybe very Finish) to known that ASSA actually Assa Abloy.

H&M: Hers and Mauritzes.

In the 90s the goverment made a reform so companies could buy computers and you leased the computer from the company you worked for. A sum was taken from your salary each month. That way alot of people could afford a computer that couldnt pay it straight up. My family got our first computer that way.

Ono pund is ten kronor Arond 🎉

Alesso is Swedish. :)

Well, Abloy is Finnish

Any Skype was created in Estonia, then swedish company bought i

Fun fact... Actually: NO! IKEA, is spelled with an ' I ', but it comes from the south, where I Live and? Dum Dum Dum It's actually EKEA- so it's ' E ' as in ME, KEA the end of the word is just like they say it... The whole ' I ' thing is something that was just simply accepted due to the spelling, but then again, SKÅNE dialect has always been corrected by everyone in our long, slim little country It was established in ÄLMHULT, in the late 1950's As such it was pronounced from the very beginning with an E Until like always? Namely the News! Which tends to butcher all of our names: Locality, Individuals & the like Accepted because we respect others to much i'd say, since we are all, so different and we don't like to step on anyones toes...

Britons are Native Europeans

Im Swedish so don't know why I watched this 🙂

I havee ASSA ABLOY lock on my front door, not digital. (swe)

Dwayne, love your content man but you REALLY need to work on the audio on these. The videos you play are SUPER loud and your mic is so much lower than them.

Fjällräven =Artic fox

Unfortunately volvo is Chinese now, a real tragedy!

In their title it says: "SpoRtify" Wtf? Fjällräven: "Fjellyarken" WHAT? WHERE DO YOU GET THE K FROM? Fjordfox ASSA is Swedish, Abloy is Finnish. They merged together and it's now ASSA Aabloy.

Urgh. RU-vid ate my huge post of Swedish companies. :'( I'll just redo the game developers. The whole thing again is just too depressing. The big one is Paradox. More of a publisher now-a-days but they still make their own games. Europa Universalis, Victoria, Crusader Kings, Hearts of Iron. Another big boy is DICE. Battlefield, Mirror's Edge, and the new Star Wars Battlefront games. MachineGames: The new Wolfenstein games. Old Blood, New Order, New Colossus, etc. Fatshark: Warhammer Vermintide and 40K Darktide. Avalanche Studios: The Just Cause games. Frictional Games: Penumbra, Amnesia, and Soma. Massive Entertainment: Ground Control, World in Conflict, The Division, Star Wars Outlaws. Starbreeze Studios: Brothers: A Tale of Two Sons and Payday 2. Tarsier Studios: Little Big Planet 3 and Little Nightmares. We also have a lot of studios that made one hit wonders like Southend Interactive that made the original XIII or Image & Form which made SteamWorld Dig.

so assa abloy makes all sorts of loocks basicaly all loocks in houses in sweden has loock from them sorry for bad eng

Volvo comes from Latin, so who knows how to pronounce it today?

Double consonants makes the vowl *sharp,* not fast. It seem like the same thing but when you say fast it will end up like this lady, tryng to say the entire word fast, not just the vowl.

Absolut vodka is Swedish

Isn't skype danish/swedish?

It is beyond why Swedes are so obsessed with claiming companies that are not Swedish anymore ....as Swedish. IKEA is a Dutch company ....and has been so....for at least 40 years. Where it once came from is completely irrelevant. Same with Volvo Cars. They have not been Swedish for decades. Ford bought Volvo ...and did no do much success with that so it was sold to China (Geely). Well....well....so much for being "Swedish". Anyone can google it.....

you're not swedish if you don't ride your volvo with an ikea chair and h&m clothes

We could rent/buy a computer and deducte the tax and after 3 years you owned it… Thx:)

Interesting fact or 2. 1. The reason for having names for the products is that Ingvar Kamprad (IKEAs founder) was dyslexic, and couldn’t manage with product numbers. 2. Mats, have the names of Danish (place) names, not Swedish names. If you walk on an IKEA mat you are ‘walking on the Danish’

Never heard of Acne Studios. Stupid name also.

Its not snowymountain fix, fjällräven is the swedish Word for arctic fox

en.wikipedia.org/wiki/Skype Skype was created by Niklas Zennström, Janus Friis, and four Estonian developers and first released in August 2003. In September 2005, eBay acquired Skype for $2.6 billion.[6] In September 2009,[7] Silver Lake, Andreessen Horowitz, and the Canada Pension Plan Investment Board bought 65% of Skype for $1.9 billion from eBay, valuing the business at $2.92 billion. In May 2011, Microsoft bought Skype for $8.5 billion and used it to replace their Windows Live Messenger. As of 2011, most of the development team and 44% of all the division's employees were in Tallinn and Tartu, Estonia.