Bruce Clay is known as The Father of SEO. If you check the Wikipedia page for 'search engine optimization' there are three names mentioned. Danny Sullivan, Matt Cutts and Bruce Clay.
Originally a mainframe programmer in the early 1990s at ACER, Bruce had already experienced a successful career before he became involved in SEO.
This wide-ranging interview talks about how Bruce started in the industry and what drives him to love it so much. He also discusses the responsibility he feels towards his clients and his code of ethics.
Bruce has a great sense of humor and was a lot of fun to speak to.
In this interview Bruce talks about how he:
• Founded his company on his kitchen table and his first client was a White Witch.
• Unintentionally created one of the first pieces of link bait and it turned out to be the best piece of marketing he could ever have done.
• Is credited as being the first person to use the term 'search engine optimization'
• Got hooked on ranking, and what he finds so compelling about SEO.
• Created the SEO Code of Ethics and the responsibility he feels as an SEO.
• Dabbled with black hat and spam techniques, and why.
• Is so motivated to help people learn in the industry, and why.
• Only hires experts with 15 years of experience in his business, and why.
Read more here: shelleywalsh.c...
10 окт 2024
