Building A ₹3,000 Crore Food Business! 

Airtel Business, in association with YourStory, brings Mavericks Season 3 with iD Fresh Food.
In the heart of India's culinary landscape stands iD Fresh Food, a trailblazing enterprise that has not only redefined convenience, but also set new standards for freshness and quality. Founded in 2005 by P.C. Musthafa, an alumnus of IIM Bangalore, the company embarked on a mission to provide hygienic and convenient food options to consumers.
Under Musthafa's leadership, ID Fresh Foods has evolved into a prominent player in the food industry, gaining accolades for its commitment to innovation and uncompromising quality.
Renowned for its signature idli and dosa batter, the company has seamlessly expanded its offerings to include an array of traditional Indian dishes. Beyond the kitchen, Musthafa's journey from a humble childhood, where he earned 10 rupees a day, to the helm of a 3,000 crore-valued company, speaks volumes about resilience and determination.
In this episode of Mavericks, we bring you the story of iD Fresh Food, which not only echoes the success of its founder but stands as a testament to the transformative power of fresh, preservative-free culinary experiences, enabled by technology.
ABOUT MAVERICKS
Entrepreneurship is not for the faint-hearted. But every now and then, the ones who choose to tread and stick to the path emerge true victors, the brave hearts. They think outside the box, refuse to play by the rules, take risks and have a relentless drive to reinvent and revolutionise the system. They are the Mavericks.
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ABOUT YOURSTORY:
YourStory is India’s biggest and definitive platform for startups and entrepreneurs related stories, resources, research reports, and analyses of the startup eco-system, mobile app developers, and more dedicated to promoting the startup ecosystem
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