Check out Carl Gold's book 📖 Fighting Churn with Data | mng.bz/Nn1N 📖 To save 40% off this book ⭐ DISCOUNT CODE: twitgold40 ⭐ Join Carl in calculating churn* rates with Python and SQL. (*churn = subscribers, customers or users quitting)
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Fighting Churn with Data | mng.bz/Nn1N
To save 40% off this book use discount code: twitgold40
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"Fighting Churn with Data: The science and strategy of customer retention" is your guide to keeping your customers for the long haul. Chief Data Scientist at Zuora Carl S. Gold provides a clear overview of churn concepts, along with hands on tricks and tips he has developed through years of experience analyzing customer behavior. Packed with project-based examples, this book teaches you to convert raw data into measurable customer metrics, develop and test hypotheses about churn rates, and present your findings clearly to non-technical decision makers in marketing and sales. Using this book, anyone with a modest data analysis background can get churn analysis right and reap the revenue benefits of high customer retention.
4 янв 2021
