celebrities need to STOP creating beauty brands! 

In the 2000s, it was perfume. In the 2010s, it was make-up. The 2020s will be about skincare post pandemic.

i think the funniest is when celebrities who are millionaires and have already great skin, decide to open a skincare brand like as if it’s their product that is the reason why their skin glows

Like someone said; "Skincare, holistic health and beauty is becoming like fast fashion."

It’s very frustrating because there were so many black owned cosmetic brands that were trying to bring shades for darker skin women into stores, but they never got enough support or light shown on them. But the second that Rihanna launched her line people instantly started crediting her as if she was the first person to ever do it and that’s just so untrue.

i feel like fenty has sort of grown beyond rihanna. like it's now a legitimate makeup brand like mac or estee lauder and not just a celebrity owned makeup brand

the most disappointing thing about this trend is that most of the time there is no transparency regarding the production of these products

As someone from the 3rd world, I must say: most of the world's plastic waste (single-use plastics) is sent in sealed containers which are opened in Latin America countries or even insular Asian countries. That's how this trash "disappears". If by any reason this traffic doesn't get to its "original destination", then trash is thrown in the middle of the ocean, on international waters.

I think that rare Beauty and Fenty have grown beyond their celebrities and are actually quality make up brands because I literally used them on the daily and there’s amazing

i feel like celebrities saw that the beauty brand worked so well for Rihanna and then they all decided to start opening their own make up brands

I’m just thinking about how environmentally unsustainable this overproduction of beauty products is…

Fenty Beauty and Rare Beauty are two of the best, and I feel like they're moving towards making the brands more than just the celebs behind the names. Also kudos to FB for doing the most for those from different backgrounds and ethnicities.

The most hilarious thing about Harry Styles's stupid cosmetic line (besides the name) is that it's like 40 bucks for the most piss poor excuse of a yellow nailpolish you have ever seen. Nothing about this is Pleasing, Harold

I feel proud about the younger people not trusting celebrities anymore. It was a fresh breath of air inside all of this info. Thank You!

Celebs need to stop creating beauty brands Celebs need to stop creating beauty Celebs need to stop creating Celebs need to stop

One moment of recognition, please, for the goddess *IMAN* who created her own brand in 1994 due to the lack of darker shades. 🧛🏻‍♀️🖤

I agree about Rihanna’s brand. It was definitely needed. As a dark skinned black woman, in the past so many brands overlooked people my skin tone and darker until Fenty. After Fenty, the companies that used to ignore us finally increased shade range. As if we just came into existence.

They especially need to stop with skincare

i absolutely LOATHE when a celebrity gets plastic surgery and then tries to sell a product that claims to correct an area they corrected with surgery. like when celebrities get a shit ton of lip filler and then try to tell us how well their "lip plumping" gloss works, or get botox and try to tell us it was their skincare cream that made their skin smooth.

fenty and rare beauty are great and im glad these specific celebrities came out with beauty lines. but after rare, literally any other beauty line I ignore lmao. Even JLO, like youre telling me that olive oil did that to your skin and youre gonna release a whole product line?? its so funny these celebs think we're dumb its just annoying and lowkey insulting lol

In my opinion Rihanna and Selena had an actual mission statement for their brands. They wanted inclusivity and to bring out individual beauty of people with many different looks, and they bucked the beauty standard. Even honest I would say puts ingredients as a priority and tries to be more skincare focused, which is unique enough among celeb beauty lines. But if you are just launching for the sake of your own image, everyone is going to see through that. You don’t bring anything, you’re just selfish, even though it sounds harsh.

I think there is a niche for influencer brands being worthwhile. The best example that comes to mind is Christine's Holo Taco. She had been painting her nails forever, and she set out to make nail polish that eliminated all of the frustrations she had with other nail polish brands. Holo Taco is genuinely the best polish I've used, and it's also decently priced. I appreciate the occasional situation where an influencer creates a brand that THEY genuinely believe in. It helps me cut through an insanely oversaturated market and find the product that actually works well.

The other thing with Rihanna is that Fenty beauty was clearly a passion project for her; she sought out to make an inclusive beauty line to address the issues with bias against dark-skinned people. The other celebrity brands are obvious cash grabs that bring nothing innovative or exciting.

As someone who works in a large online beauty retailers warehouse, the sheer amount of waste that is produced by a single brand in 1 pallet of stock is enough to have made me a full nihilist on these companies ever changing or helping the environment. I promise you, even the brands pretending to be ‘green’ or low waste are sending excessive amounts of cardboard and paper in their boxes. Not to mention all the tiny plastic gifts with purchase and sample sizes. The pallets are all wrapped with soft plastics, some of which can’t be recycled at all. L’Oreal will send single products in huge boxes, Korean companies often fill boxes full of plastic air bubbles, it goes on. We are doomed as it is with just what my workplace produces, never mind how many millions of other beauty warehouses turn over the same amount of waste in just a day.

I was JUST talking to my friend about how fed up we are with celeb beauty brands. Every time I see a new one I'm like "please stop!" The only brands I actually like are Fenty and Rare beauty (also heard some good things about the honest company). When saw the Rare beauty bottle tops I almost cried. My sister had severe rheumatoid arthritis since she was in elementary and struggled with caps/tops, so seeing something like that was really touching.

I see more relevancy to Rihanna and Selena Gomez’s brands bc they started with a goal of inclusivity. Rihanna saw a need for more skin tones represented in makeup and Selena made packaging that is easier for people with arthritis or other dexterity issues.

I have to say, as someone with Lupus who gets arthritis in their hands, Rare beauty's bottles are FAR easier to open than other beauty brands products. Being able to put concealer on while I look and feel terrible is a godsend. So I am definitely grateful for the accessibility that Selena has built into her products! It's not something brands typically think about.

The fact that Rihanna is worth around $1.7 billion is the reason that this trend won’t end anytime soon.

I think it’s important to remember that before Fenty, expansive shade ranges, especially on the darker end, *were not a thing* because beauty brands didn’t think it was profitable. Fenty changed that. The only reason why I can walk to into a drug store and find my Maybelline shade is because Fenty proved that black girls buy makeup.

As an aspiring graphic designer/artist, but also a person with limited mobility in my hands, celebrity packaging is what gets me. Remove the logos and you’d be hard pressed to tell them apart. It’s either sleek white or oddly shaped & difficult to hold. PLEASE, give me color or give me nothing.

It's baffling that people look up to the Kardashians as a great example of beauty standards when every one of them has had plastic surgery multiple times

I like Fenty, Flower, Rare and Honest. I feel like there was a vision with those brands.

did not buy any About Face product, but at least credits to Halsey for being one of the few to wear their own beauty products. she always has these expressive makeups for stage that she did herself and is also a painter, so the colorful face paints made sense, and truly matched her aesthetic. really loved to see all her makeup looks being credited with her brand on insta, or videos of her applying it before a tv appearance. the paradox of being mercantile, but still authentic.

I always think about how crazy it would be if one day all of us just unfollowed celebrities

Jessica Alba has a "natural" empire. Honest makeup is just one of the products. She has baby food, diapers, personal care, and cleaning products. She's been doing it since about 2011 or 2012? Goop is a cult of personality. They want to be blonde, accomplished, thin & tall.

when fenty beauty hit the scene the world literally blew tf up. it was groundbreaking. and then after that every celeb wanted fenty beauty success. that's what started the celeb makeup epidemic. it's getting tired now, especially since not one of them have had fenty beauty impact or quality.

Remember Millie Bobby Brown putting nothing in her face being like this product is so great. I guarantee you none of them actually use the products their peddling, and the reason their skin looks like that is because of lasers, micro needling, and filters.

The only celeb makeup brands I like and use are Fenty and Rare Beauty. These are the only two that are actually unique in their own ways and have a certain product that stands out. Fenty's variety of shades and her contour sticks are the best. Rare Beauty's blush is so freaking good and her products are actually worth the price. Both have a purpose and meaning behind the makeup brands. Rihanna with her inclusion of shades and Selena Gomez promotes natural beauty with her light coverage foundation and mental health with her rare impact fund. Both are good quality and have good ingredients too. These are the only ones worth it tbh...other celeb makeups are all the same and just cash grabs.

Rare & Fenty beauty are borderline interchangeable when it comes to foundation/concealers but they’re both high quality, with beautiful packaging that makes me feel luxurious. Every other celebrity brand I’ve seen come out seems chalky, cheap or derivative.

Jessica alba’s honest brand is the real deal. She put so much effort into her company and you can tell it’s fueled by her vision for sustainability and clean products. These other celebrities are not even close and they don’t have any passion! Just cash grabs

I think flower beauty being drugstore is what makes it stand out rather than putting it on sephora

I feel like no one ever brings up Rare Beauty's foundation line, specifically the shades aimed towards olive tones. Its literally the only line I've ever found my colour in

Rhianna making Fenty Beauty back in 2017 was the peak of celeb makeup/beauty for me. The only other celeb brand I think is worth it is Rare Beauty by Selena Gomez but other that that every other celeb brand has fallen flat for me. Now celeb perfumes? That’s where it’s at for me 😌

I feel like Goop is really an oddity along the examples you listed, because i genuinely can't think of another brand that has had so many controversies regarding medical advice. Gwyneth Paltrow and Goop are insane rabbit holes when it comes to researching them, lemme tell ya lmao

I appreciate rare beauty for having actual undertone range for their lightest shades. I’m a 120, the third lightest shade with cool undertones and it matches me like no other concealer has ever done before. Also the way the cap clicks when you finish screwing it back on us really nice.

I feel like i would only trust Fenty and Rare Beauty but only because they have good consumer reviews. I feel like the only celebrity brand that pushed something new into the forefront is About Face

It’s bizarre to me how it took Fenty coming out with all these shades, especially on the darker end) for decade(s) old companies to finally realise that fair and lighter skinned people are not the only people that appreciate shades that match their skin and undertone.

I always thought celebrity’s perfumes were trashy, even when I was a tween/teen and they were the new thing on the market. Felt desperate and cheap.

Harry Styles' products are also SO expensive but if you look at the ingredients it's all basic stuff you'd find in drugstore brands. They also had children modeling the makeup on Instagram? Celebrities are all weird I've been saying for years, glad more people are starting to wake up to it

Fenty, Rare, and Flower Beauty are actually really good and quite high quality. Especially with Flower Beauty being an affordable brand with good products.

As a zillenial, I’ve definitely noticed a fatigue with influencers as a whole lately. Sure, we all have people we follow, but I think that the entire ‘relatability’ appeal is virtually gone now. Seeing these tiktok supernovas kinda makes me feel like this entire social media bubble is just about to burst.

“Celebrities own that star power but they definitely no longer hold that mystery.” Paraphrased. I agree

I remember listening to the podcast Full Coverage episode on Fenty and they were saying that one of the stipulations Rihanna had with stockists was that they must offer every shade in the foundation range. As most retailers will cherry pick the shades they know will sell x x x

i love that you’re talking about this lmaooo 😭 after seeing the whole millieBB and hallie bieber drama over their skincare brands,first off i was like ???? they have skincare brands?? and then i was like, why does every celeb need a subpar skin care brand.

I didn't know Flower beauty was Drew Barrymore's brand until I saw this video. I guess she's doing something right, because I just saw her line as a Wamart brand and didn't see her face plastered over the packaging. The fact that she has her stuff in Walmart and Ulta but not Sephora is unique. It's disappointing when celebrities upcharge their products so much and always want their products to be non-drugstore. I know they're doing it for the money, and exclusivity is unfortunately a powerful marketing tactic, but if they price reasonably, there would be more people who would be be able to buy their line.

One celeb beauty brand that pulls so authentic is good dye young, which is a hair dye brand that was founded by Hayley Williams and her stylist, brian O’Connor. Coming from an actual stylist and Hayley, who has been dying her hair wild colors for her entire career, it is intensely on-brand. Also, they worked on it for several years before launch, and this resulted in the products actually being cutting edge in the industry.

I love Fenty so much. Absolutely has grown past being just “Rihanna’s makeup line.” I see it more as just a makeup brand!

"What's deeply ironic about how journalists and the press get all, like, up in arms, like, raising their hands applauding for these guys- for these "fellas-" ...is that almost two thirds of executive committee seats in the beauty industry are held by men. So, no, I don't think it's really groundbreaking that male celebrities now want in on the beauty brand business because men have already been here!" I love this. And yeah, I'm tired of market saturation in general. This is a plague in all industries.

I appreciate Honest Beauty for one reason: they're the only brand I can find with a body moisturizer approved by the National Eczema Association that puts flowers on their bottle. Why do the flowers matter, you ask? It means my 4yo daughter with eczema will actually willingly let me put it on her. If the bottle isn't "pretty," we fight to the death. So...I find myself extremely grateful to Jessica Alba despite not being able to name a single movie (show? She's an actress, right?) she's been in.😆 Edit: Y'all, please read the whole thread before replying. Four people giving the same unsolicited suggestion in a thread with only 22 comments is probably overkill.

fun fact: i loved rare beauty AND selena gomez but i did NOT know it was her brand 😂❤

Yeah, Fenty is big due to: 1)Rhianna's huge & loyal fan base, and 2) because Fenty offered something that was really needed(foundation colors for darker skinned women) that was not really available. If anyone with a company does number 2), they will be extremely successful too.

To be fair Flower Beauty came out in 2013 so I don't think Drew Barrymore was trying to cash in. I remember buying it in highschool at Walmart and not even knowing it was her brand and her goal was to create affordable makeup. (haven't finished the vid so sorry if you already mentioned)

i love fenty because it’s the only brand that doesn’t fail me, a dark south asian girl. very few brands have a range of products that work for darker skin and it feels good for once to be able to pick something up and be fairly sure that it would look nice on me. it feels good to have a brand that feels like it caters to us dark skinned people. people like me have always been an afterthought and it feels great to find a brand that seems to put us first (product-wise, i mean. i don’t know much about fenty’s business practices so i won’t speak on it). (if anyone knows other brands that are great for girls with dark skin let me know because i’d like to check it out sometime) edit: i also want to mention that while i’m dark, i’m more of a medium deep or on the darker side of medium in winters. crazy how i’m not even the darkest skin tone there is and even then it’s a struggle to find stuff that’s good on me 💀 edit 2: while most of the conversation is around skin makeup i also want to mention that i found it impossible to find other products, like a nude lip shade that didn’t make me look like a clown. i couldn’t even find pictures of products on models closer to my skin tone so i could tell if something would work on me or not

one interesting thing about celebrity fragrances is how most of them are dupes of otherwise inaccessible higher-end perfumes. ariana grande's cloud (which retails around 30-60 bucks), for example, is known as an almost perfect dupe for baccarat rouge 540 (which costs around 400 dollars). while i don't know for sure if ariana herself uses her fragrance, it's a nice way for people without as much acquisitive power (be it her fans or just fragrance aficionados) to smell something so unique without having to spend so much money.

The part about gen z not trusting celebrities as much is really true. Me(18F), my grandmother(76) and another 50 year old lady had a conversation and they both were impressed by how young people are critical to information and know so much about not trusting everything we see. But as we are brought up in this time with all this information being thrown at us ALL THE TIME from disingenuous sources, we HAVE to think critically and have a responsibility to educate ourselves on the actual truth.

I became devastatingly aware of the USA’s reliance on plastic when I found out that while we have plastic bread tags, other countries have paper ones!! We are so dependent on plastic in this nation it’s just disgusting, and most of us can’t even really have a choice in how much plastic we’re forced to use on an every day basis

As someone who used to work as a full-time Operations Consultant at Sephora I'm not surprised they refused to comment. I was in charge of all of our DIF product (returned product we can't resell, designated to be "Destroyed In Field") and I was probably shipping out 50+ lbs of product at a week at our second largest Seattle location. I also worked at an Ulta in rural Washington for a few weeks and they were also throwing out at like 20/30 lbs of returned makeup a week. I understand that if people don't like something, they should be able to return it, but I don't think people truly understand what happens to their partially used products. After working at Sephora I put so much research into anything that I buy, I try to use something over and over again to see if I can get it to work and if all else fails, try to see if a friend would like it. All these celebrity brands started launching en masse right around the time I quit, and all I could think of was how much DIF must have increased in these stores around the world

Honest beauty has been around for a while. Jessica made that before a lot of other celebrities started doing it. Mainly because she wanted more natural products. She also makes other natural products.

Hasn’t Flower Beauty been around for while now ? I remember it was meant to be affordable and I think only at Walmart at first. I think that was cool to make a brand affordable .

Regarding celebrity endorsements way back when, it took me YEARS to realize that celebrities do NOT use box hair dye, even if that’s what they claim in the commercials 🙈

Glad you made this video, recently saw both Hailey Bieber and Kim K on Jimmy Fallon, (I think within a week of each other) each promoting their respective new Skincare lines, and thought to myself, "HOW MANY MORE SKINCARE LINES DO WE NEEDDDD!??"

I love rare beauty so much, it's the only line that has ever had a good foundation match for me but I definitely agree the market is oversaturated

Fenty really did something and I enjoy Rare Beauty and Flower Beauty (a celebrity drugstore option is practically unheard of!) But everything else is so much Like I love Ariana grandes voice but her makeup line has me indifferent because the market is over saturated

Your videos are like articles. You do so much research, I can’t imagine how much work you put in, well done!

I never have personally used the fenty foundation but I really appreciate it existing bc it proved to other companies that there is a large market for ppl who's skin color isn't white. Foundation is not a part of my beauty routine but I feel like it has improved blushes and lipstick colors which don't work on all skin colors.

As someone who was part of Millie's 'fandom' back when Florence launched, I can say it was marketed as a brand that had accessible and fun products for teenagers to use (nothing too full coverage, fun masks, etc...), and Millie seemed to be really at the head of the brand. It reflected her personality, what she stood for, etc... So it made sense.

Fenty line is the ONLY makeup brand that catered to us BLACK WOMEN with every shade and color . SO SHE SHOULD KEEP CREATING HER BEAUTY BRAND BECAUSE WITHOUT her change these other makeup brands would of never added darker skin completions to their brand and "WE " would still be mixing shades just to match OUR SKIN COLOR . so thats all I have to say regarding Fenty beauty . Fenty beauty was such a POSITIVE impact within the black community

What pisses me off is that these celebrities are out there pretending they use their own product and straight-up lying to young consumers. I love that when people praised Jhene Aiko on her flawless skin she went like "oh thanks but that's the facial I got". It's so simple, yet honest. I understand some influencers like MUA creating their brand because they - supposedly - understand what is good and not, but celebrities? Most of them don't even know the products they're using because they don't need to, they have a team for it. Also, most of their products are cheaply made, with bad ingredients, and in terrible work conditions, they don't want these types of things in their face. plus: the taste in loving shinee

I’ve got to say, About Face really stands out to me. Halsey already did her own makeup for events and shows (and still does), has huge creative control, and recently dropped her prices permanently (by 20% I think) when she saw how many people said they were able to afford to buy them for the first time after she had a big sale. Not to mention a lot of her products are innovative, especially her eye paints. Also her packaging and marketing doesn’t look like everything else out there either.

Environmental impact is such a huge topic, I always remember whenever I see someone releasing general merchandise as well. And companies and websites are making it very simple and easy, practically any RU-vidr can have multiple shirts and sweaters or whatever to choose from, but do we seriously need that much more clothes?

Another fire video, especially that last bit about transparency and sustainability, I hadn't really thought about the massive amounts of waste the beauty industry must cause until you mentioned that!

THANK YOU SO MUCH MINA FOR DISCUSSING THE ENVIRONMENTAL IMPACT. That was the most prevalent thought in my mind while you were discussing all of these beauty brands. They create so much waste with single use makeup products that are packaged in plastic. As well as the overall excessive amount of these products that already exist and continue to be manufactured. There are so many brands out there for these products, we don't need anymore!!! It's time for the beauty industry to start putting quality ingredients in products that are safe for the environment and our bodies! We are putting things are our faces after all! As well as packaging them differently in a way that is sustainable long term and isn't hurting the Earth.

I LOVE that you went into other options for celebrities who want to get involved in the beauty industry!! I feel like the kinds of things you mentioned would be way way more impactful too, thank you so much

Such a great video! ⭐Unfortunately the harm damage that the beauty industry causes and makes (especially the hugely irresponsible and dishonest brands) is way more than the benefits they offer!

I used to be a packaging designer for skincare and home goods and worked with sustainable brands. Most of the brands cared much less about actual sustainability and instead cared about the appearance of sustainability for marketing. Real sustainability is incomvenient for profit and therefore deprioratized. I lost hope and switched to politics. Urgh

it's weird to me that anybody can start a makeup/clothing/whatever line if you're rich and famous enough. it's so obvious that it's a cash grab, and it's such a competitive industry to do well in

Your content is GOLD! Love all the research you did for this. Thank you

I love About face, they constantly lower prices and everything feels like art supplies. The markers STAY ON without staining and genuinely my new favorite way of putting on eyeshadow

I feel kinda bad for Millie Bobby Brown in particular, because I think this was all super genuine for her. I remember when the brand got announced, it was very much HER brand, not just them sticking her face on a makeup line. She was apparently involved with all the products (a bunch were even named after her friends) and I remember she said she wanted it to be simple and approachable for teenagers, rather than them having to start with makeup lines that are super clearly geared towards grown women. It’s actually a decent idea, even if the execution has been somewhat iffy - I would have loved it if it had been around when I was her age.

Out of these brands I only really trust Fenty and Rare Beauty. I think it’s cuz there’s and obvious passion and quality behind the brands:)

I barely found your channel and it is great!!! Thank you for sharing this to the world. I agree that celebrities should stop. Fast fashion is getting out of hand.

The funny thing with authenticity is if you go into your closet or perfume box most likely you will find almost everything says Made In China, Made in Japan, Made in Taiwan, Made in Mexico, or the rarer "Product Made in Paris". So, why is everyone overpaying for brands that have no relation to the celebrity other than they are getting paid royalties? Why not simply go directly to the main source and buy an item that will last at least six to ten years. Most perfumes will last up to two years if you know how to wear them. As we all know make-up does expire and you need to use it within that year. Then you end up paying once again to buy the whole palette and again it expires and you didn't use the whole box palette. I only purchase three main items from vegan brands that I know are ethically made, sourced, family-owned, and high quality. When you put things on your face, you will want know what are the main ingredients. And that the source materials are legally attained, you can do your own research on the Eco-Friendly logo that country uses, then look for brands that have the stamp. You don't want cheap and toxic and expired things on your face. And in order to stay clean, healthy and young. Remember a good night sleep, drink water, exercise [depending on your lifestyle], and always remember to remove all make up from your face before going out or going to sleep. The face pores do scar and absorb everything from the outside air. That's how delicate skin become darker or get scarred over time. Excellent video Mina!

🍷🍸🍹🍺 And celebrities drinks: 🍻🥂🥃 Vanessa Hudgens´s "Cali Water" + Kendal Jenner´s "818" tequila + Ian Somerhalder and Paul Wesley´s "Brothers Bond" bourbond... (George Clooney, Drake, Robert De Niro, Jay-Z, Snoop Dogg, Nick Jonas, Vera Wang, Blake Shelton, Pitbull, Elon Musk... and so many more).

there's so much potential in making a signature perfume like you said. like the opportunity is RIGHT there and they want to move into the direction of skincare when it's not something to take lightly by constantly churning out products. these are things that we're putting on our faces!!

Girl, I adore your videos 💜 you've been missed, glad to see you again

Thank you so much for your input here! You're saying exactly what I am thinking all the time!

This definition of parasocial relationships is too narrow. We ALL have parasocial relationships with the people we see regularly in the media we consume, from the local weather reporter we grew up watching, to the hosts of comforting podcasts we like listening to. It's natural for humans to develop these feelings of connectedness with media figures. However, the definition given here refers to when these natural parasocial relationships morph into something more obsessive and all-consuming. That is the negative side of parasocial relationships. But I wish for everyone to recognize that we all have them, and it's usually normal behavior.

Wow. The environmental impact should be enough to have everyone absolutely outraged. I didn’t even know any of those statistics before watching this vid. Plastic production needs to become illegal. I just wish I knew how to make that happen.

Thank you so much for having subtitles available!

Such a great video as usual. Learnt, reminisced and reframed a lot of things for me, thank you!

I think Fenty, flower, Rare and Halsey's brand are giving innovation or a brand message that really does bring something new to the market Otherwise, I'm bored