CEO Gives Away Baja Fresh Franchise to Employee | Undercover Boss 

That’s not a boss, that’s a leader

The other suits really couldn't wait for the cameras to leave so they could try and talk him out of it...glad he stood his ground

This is actually a really good strategy because it keeps franchisees invested in the business - they care about the success or failure much more than some of the multi-millionaires who buy dozens of restaurants like stocks.

The other suits didn’t like the idea

I’m glad he chose to do this. So many people don’t have the means or opportunities to be able to start their own business who would excel. The owner/CEO has a ton of money. The company has a ton of money. Investing in people with potential ensures the future success of the company as a whole and creates a more positive work atmosphere.

Best of luck to Jose and wishing this CEO a very fulfilling life, amazing human being

"are you sure you want to do this?" shows that the leadership of this company sees their lower level employees as momentary and disposable. A truly great franchise will aim to turn their lower level employees into franchisees.

Bro giving him a franchise could change his whole life, you go to another bracket

Back in 99 and up to 2004 I did a lot of drawings for Baja Fresh. I did their shop drawings for their kitchen equipment and back of house. It was a great experience for me as I had to get a job right after high school to help my family and it was them and all the project managers that believed in me and my talent. I learned so much about manufacturing, cabinet construction and using AutoCAD. I was a self taught draftsman and without them and their projects, I wouldn’t have worked at a great architecture firm in LA. I still enjoy stopping by to see the designs I worked on and eat some tasty food.

This CEO is really trying to make a difference, and doing that for this young man is an incredibly generous and kind thing for this CEO to do. He just needs to be very careful WHO he does this for. If the stores are run well, they will be a great representation for Baja Fresh. Great job and story all-around.

Bruh…. I heard him tell the other suits he was gonna give him a franchise and I still was in shock when he said it to the homie. That shit hit deep.

Finally a CEO who gets it

I cried watching this, because this is what humans should be like. I'm happy that we still have good people in this world.

Seems like he needs some new people in his inner circle.

This is what leadership looks like ..a CEO who knows where he came from ...this is awesome I wish them all the best ...

Beautiful example of not a hand out But a Hand up .... if this is true..this is truly a gift Kudos for the top guy seeing the potential in the guy he gave a franchise to... Shame on the others for not wanting to share some goodness in the world... their faces showed disappointment or disapproval Ps it feels good to do good ..kindness is key

A great man gifting another great man a franchise is freaking awesome!

If you don't tear up a little watching these things like this you are not human

The CEO was emotional. From that you tell what kind of person he is.

I guarantee that man never quit Baja fresh

Thank you to this great CEO!!!

They said "give" like it was a dirty word.

Its actually insane that he did that, i assume the other suits will quickly figure a way to get rid of him. Big corporations like that dont like it when they arent trampling over their own employees to turn a profit.

He's like Qui-Gon Jin trying to convince the council that Anakin is the chosen one

Wow what a brilliant hearted man and such an opportunity

This boss really has a great heart

The other suits in the office with him we’re honestly the definition of a money hungry corporation. They were the embodiment of what’s wrong with major corporations. Only concerned about filling their own pockets.

Smart ...building the brand name...with ppl who actually care.

Who does that? People with good hearts!!

This made me cry. I hope he becomes successful beyond his wildest dreams and pays it forward.

"Thank you for not firing me that day" they both laugh happily after🤣🤣 what a cool leader

Work hard you’ll get rewarded . Great job Jose. Well deserved my man . 👍

Powerful! Good to see this happen for him!

This is such an encouraging and inspiring story! There IS still GOOD in this world!

It's so INSPIRING to see GOOD HARD WORKING PEOPLE EVERYWHERE. 💙🇺🇸🌍

There are some great people in the world who bless deserving people when that perfect situation comes around ✌🏽❤️

He's not gonna be the youngest but the hardest working franchise owner for sure.

Made me cry. Love this!

WOW...What an exceptional man this business man is🙌🙌🙌🙌🙌

Recognition and appreciation of one’s efforts, especially in a capacity that benefits oneself, is one of the utmost important communications between us humans. We should employ it more, maybe our world will get brighter.

Absolutely a true leader!! Please update on this young man’s success!!🎉🎉

OMG!!! He has a kind heart! What a good leader.

This was awesome...I love how this boss takes care of the good people that work for him.

This is probably one of the best things you could do for someone early in life if this kid takes to it he didnt just give him 50k in value he gave him his whole future

Amazingly A BLESSING..God BLESS YOU BOTH...

Great boss, leader of kindness

Everyone wins on this one. Great for people, great for the company, more opportunity for others. great!!

This is on another level great. God's love and blessings to all.

The guy is the best minded individual to lead a business, the ceo knew it was a win to keep him in the baja family

2:20 This is the most hilarious response I've ever seen. Absolutely perfect.

Absolutely uplifting.

Amen!!! Wonderful!!!

God bless them both 🙏

Man out here changing lives, thats really what its all about.

Awww! Amazing🙏🏽

Just brought me to tears.

God Bless him🌹🙏🌹🥰

Baja Fresh is my favorite! Please come to Spokane Washington

No way I love BAJA FRESH I FEEL GOOD SUPPORTING A BUSINESS LIKE BAJA FRESH 🙏❤️😍

So amazing!

UNBELIEVABLE!

A WISE BUSINESS STRATEGY COMBINED WITH KINDNESS!

Well deserved. Best of luck

I LOVE Baja Fresh...been years since I've been in a state with one though...

Hats off to the CEO

Have never been to one but that’s awesome he is a franchise owner

I think he’s gonna re consider the people he has around him after the reactions they gave.

This is REAL leadership.

Watching their reactions when he said “giving” was the best.

Loved Baja Fresh, There Burrito Dos Manos was amazing. Too bad they are no longer around in my state

Love this

This guy really is a leader

The benefits of doing the right thing whether someone is looking or not.

Congratulations to him

RESPECT....

Dude, incredible!

This is a really really really solid strategy. The restaurant that he is getting is going to thrive

I forgot how much I like this show

This is a real business man

This was wholesome af

Beautiful

That is a really classy boss.

He's Mexican. They're extremely hard working positive people. His franchise will be a great success.

If all this people who millionaire do that and open the door for someone else succeed this world will be a better world we will have less poor people …. I love that men I pray 🙏 GOD bless him for blessing this young men

What I’ve learnt from the US version of the programme: American employees on low salaries get nothing. No pension, no maternity leave, no sick pay, very few holidays and even fewer rights. It’s awful. And the the trade Union movement over there seems moribund. Strange place.

So shines a good deed in a wiery world.

man it has to be cool to really change someone's life like that

Ty Baja fresh

Hell yah Jose!!!

That's a real BOSS

This is the best episode

THIS! is the MEANING of LIFE!

WoW that was touching and empowering

I like these....

The disguise though 👌

This makes me want to go to a Baja Fresh!

Good job Jose! Take the AMERICAN DREAM!

Respect

@3:17 hugged him like a father hugs his son!

"Thank you for not firing me that day." Funny AF! Deserving young man.