In this episode, I share the crucial first steps of starting a podcast: choosing a topic and format. Drawing from Chapter 2 of my book, I share the importance of understanding your target audience and selecting a niche that resonates with them.
Key Points Covered:
Identifying Your Target Audience:
Define the purpose and content of your podcast to attract the right listeners. Analyze demographic factors (age, gender, location) and psychographics (interests, values) to develop a clearer audience profile. Use competitor analysis to gather insights on what engages listeners in your niche. Create listener personas to visualize your audience's needs and interests. Finding Your Niche:
Balance specificity with broad appeal to make your topic interesting and relevant. Research current trends and identify gaps in the market that your podcast could fill. Select a topic you are passionate about and knowledgeable in, ensuring an authentic and engaging experience. Exploring Podcast Types:
We highlight various podcast genres, including Interview, News and Politics, True Crime, Education, Storytelling, Health and Wellness, and Comedy, each catering to different audience interests. Choosing Your Format:
Align your podcast format with your content and strengths, considering audience expectations and available resources. Experiment with different formats to see what works best for you and your audience. Maintain consistency to build listener loyalty. Developing Your Hook:
Focus on a unique angle or niche within your topic to stand out in a crowded market. Consider innovative perspectives, storytelling elements, or interactive features to engage your audience. By the end of this episode, you’ll have a clearer understanding of how to effectively choose a topic and format that resonate with your audience, setting you on the path to creating an engaging podcast.
Resources Mentioned:
WTF with Marc Maron Fresh Air The Daily Serial Stuff You Should Know TED Talks Daily The Happiness Lab Sleepy Conan O'Brien Needs a Friend The Education Podcast Network If you're considering starting your own podcast or just want to understand how podcasting works, this series of episodes and my book are your go-to resource.
Click here to purchase "I Like To Podcast and You Will Too!: A House of #EdTech Guide to Podcasting"
21 окт 2024
