Checking Out the Fender Flagship Tokyo Store!

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We're checking out the new FENDER FLAGSHIP TOKYO STORE that opened earlier this year! This is Fender's first flagship store and the US guitar maker made sure to turn it up to 11. Similar idea to the Gibson Garage, but of course with Fender flair.
Asia-Pacific is set to become the biggest music market by 2030 according to Fender, so they chose to pen their first flagship store in Tokyo's Harajuku. The store has a total of four different floors showcasing a variety of American made guitars, Japan made guitars, Fender Custom Shop, F Is For Fender clothes, and even a Fender Cafe! I was blown away by the store and MAY have bought a guitar there... Which was your favorite? Do you wanna make the trip to check the flagship store out in person??
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Filmed & Edited by Thomas Filbert
00:00 Fender Flagship Tokyo
00:27 What is it?
01:42 1 - New, Lifestyle, etc.
04:41 2 - Guitars, Basses, Amps, etc.
09:14 3 - Fender Custom Shop Experience
11:35 B - Acoustics, Fender Cafe, etc.
13:13 Buying a Guitar?!
14:10 Recap

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Опубликовано:

5 июл 2024

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Комментарии : 64

@edwardbudcole8460 5 месяцев назад

Thanks for visiting the store! We spent a lot of time and effort designing and building the store. Great Video and glad you enjoyed it. You definitely understood the sense and the sensibility of the store. Edward Bud COLE - President APAC Fender.

@13aphomet 6 месяцев назад

I oddly liked that all white one.. Weird. The green tele was sick too..

@d.j.9961 4 месяца назад

Growing up with a MIJ Westone Spectrum LX (198MBK). I could never appreciate any guitar without lockdowns & fine tuners on the tremello/vibrato. It is cool to see the Tom Morello Stratocaster Black!!! It's about time they build a serious axe!!!

@briansuniqueguitars 5 месяцев назад

Green is my favorite color, so I was digging that one too. All it needed was a matching headstock!

@Cohost Месяц назад

Going on July Great vid

@tomaslopez2940 6 месяцев назад

Amazing store! Wish they’d open one like this in the US maybe in Corona or Austin

@xHRVSTRx 22 дня назад

I got a cosmic green player plus and I love it so much, the one you got makes me so jelly.

@nicolasbeaudry6158 4 месяца назад

Im hooked !!! You guys 🤘🏻… I live in Montreal Quebec Canada and I wish we had , vintage selling instruments. We have some cool stores, but they all shares mostly big brands and all. Every mom and pop shops closed because of the big chain’s store. It’s hard for them to compete price wise. Keep the good work❤❤❤❤

@aminahmed2220 6 месяцев назад

What a fantastic video Alex have a good weekend ❤😊

@Harrisabd 9 дней назад

You’re right in saying the nitro is sprayed over a thick polyurethane coat. So it’s not really nitro. It’s essentially a standard polyurethane guitar with a participation trophy nitro top coat.

@jorgesilva6454 6 месяцев назад

Those Tele MIJ are 👏👏🏻👏🏽 Ps: nice video as always!

@dlmyrs 6 месяцев назад

That basement! Wow

@chrisva4268 6 месяцев назад

Kinda eerie hearing Madison Cunningham's voice announcing the Vintera II while you filmed outside. If you aren't familiar you guys should check her out, incredible guitarist and songwriter.

@mr.d2329 6 месяцев назад

Cool video well done.

@voyager7 6 месяцев назад

Amazing!!!

@Aeidotronics 6 месяцев назад

Good choice.

@aroe3896 6 месяцев назад

I have a Sterling Albert Lee model in Sherwood Green and it's a treat!

@deanlaster1724 6 месяцев назад

I lean towards red but that Green tele really looked good.

@victorycrosby4896 6 месяцев назад

Turn it up ❕

@YourCaliBos 6 месяцев назад

Cool content , Cheers from Baritone Cult in Michigan ⭕️

@Jeremya74 6 месяцев назад

TURN IT UP!

@gregrandallbtsr03 6 месяцев назад

On my bucket list. Thanks for taking us along. Peace

@Mr.Monster1313 6 месяцев назад

Man oh man i wish i had enough money to get something from fender japan..awesome..

@gerritmeijer8260 6 месяцев назад

Really like the vibe of your video's. Since were all learning, the movement of the camera makes it hard to focus. greetings from Aruba.

@brywestwhit 6 месяцев назад

Never seen a bound strat before, that’s cool.

@jfinester 6 месяцев назад

Fender made a prototype double-bound Strat in the mid ‘60s, with a zebrawood top and pearloid block fretboard inlays, but it never made it into production.

@wilhelmrogue1 6 месяцев назад

Did you bring back some merch for the site, i’ll take a fender Tokyo shirt in large pls 😉

@fumeokid 6 месяцев назад

I went there and played a 56 Custom Shop Journeyman Strat. Loved it but the pricing was way higher than here in the states. Over there even after the no tax and strong US dollar the guitar was cheaper to buy here in the US so i had to pass on it. I was surprised it was so expensive there-880,000 yen.

@rainypath96 5 месяцев назад

yea the made in usa are more expensive there while the made in japan are more expensive here in my experience

@Chiro75 5 месяцев назад

Need some of their t-shirts. It’s unlikely I’ll ever make it to Japan, though. 🙁

@EzraMF 6 месяцев назад

LETS GOOOOOOOOO!

@victorycrosby4896 6 месяцев назад

Block inlay jag grab that one.

@TheBANDEMIC 6 месяцев назад

How close would you say a made in japan modern c neck shape is to an american modern c neck? Just as "thin"? Ive read online that the japan modern cs might be a little thicker than the american counterparts. Would you guys agree or naw? Thank you!

@AdamSliger 6 месяцев назад

it's friday babyyyyyyyyy

@jfinester 6 месяцев назад

I’ve thought for years that Fender Japan has cooler guitars than Fender USA does. In the late ‘90s I saw a thinline Tele on the Fender Japan website with a standard Tele bridge pickup, a Tele neck pickup in the middle position, and a Wide-Range humbucker in the neck position. It was apparently only available in Japan-I contacted Fender to see if they could get me one, and they couldn’t do it. I’ve seen some killer guitars come out of Fender Japan-I used to have a Japanese Fender Rosewood Tele that was better than any of the early ‘70s American ones I’ve tried. (all two of them.) Did Fender Japan ever make an Electric XII reissue? It’s a moot point now-I’ve got a 2019 Mexican one.

@victorycrosby4896 6 месяцев назад

Hot Saki ❕

@midnightstorm4290 Месяц назад

It's actually insane when you compare fender vs gibson flagship stores. I love them both but its wicked to see fender kinda gravitate towards a younger audience compared to gibson. The gibson garage opened here in london and it was great and all but it didn't hit the vibe of trying to attract young people like how you see there at fender tokyo.

@aflashfloodofgear Месяц назад

Totally agree with all of this!

@c.jarmstrong3111 4 месяца назад

Makes me MADLY miss Tokyo. Gotta get back to Japan in the next couple of years

@stevespeak1007 3 месяца назад

Miles more interesting that the Gibson exhibits

@victorycrosby4896 6 месяцев назад

A Real nice ESP.....wink & a nod to Santa 🎅 Clause. Maybe an Orange one..

@rainypath96 5 месяцев назад

hating the silent siren signatures is crazyyy

@aflashfloodofgear 5 месяцев назад

Brian may have hated the Tele, but I still brought back one of the Surf Green silent siren jazz basses! - Alex

@rainypath96 5 месяцев назад

@@aflashfloodofgear good man, good man!

@AussieEnglishPodcast 6 месяцев назад

Is no one going to mention that $1,000,000 custom shop?

@aflashfloodofgear 6 месяцев назад

Absolutely wild isn't it?

@LachlanMahomet 6 месяцев назад

Haha, you beat me to it. That was the one I was going to mention as my "favourite" or at least most astounding guitar in the video. What a piece and price. Insane.

@JewTalkinTaMe 6 месяцев назад

Grimace Flake

@Dragon_rls Месяц назад

Skivotz

@victorycrosby4896 6 месяцев назад

Toe ok o for me o lets go go..

@bryanchan420 6 месяцев назад

Fender Japan has gone lower and lower standards for their Made in Japan line, I recently bought a brand new traditional and got problems and contact the Fender Japan, they just reply with "within criteria" kind of bull crap. Don't get into the brand hype.

@aflashfloodofgear 6 месяцев назад

We deal with A LOT of MIJ guitars and MIJ Fender in particular. Personally still think pretty highly, but that's really lame of them to respond like that

@bryanchan420 6 месяцев назад

my MIJ strat's QC issue is the horn strap button was angled(from the top down view), I unscrew the button only to find out they drill the hole not straight in, really disappointed because I have high hope and this basic mistake is just unbearable, look like some uneducated luthier drill the hole on purpose to make it bad. @@aflashfloodofgear

@son0fsocal 5 месяцев назад

@@bryanchan420fender American has super low standards too my friend, , bought my dream bass Jazz Bass ultra 5 from sweet water, factory set up was unplayable, sharp frets, glue on the board, and when I took it out of the case for the first time… the G-string popped off , we live in a society where nobody and I mean NOBODY takes any pride in their work anymore , its just a job.

@brucetheukuleleteacher9008 4 месяца назад

I agree. If you play a Japanese Ibanez it immaculate, but I’ve played three or four MIJ Fenders and not really thought they were much different quality wise to a Mexican Fender.

@NightWindsMusic 6 месяцев назад

lfg

@DirtyDirkDiggler 7 дней назад

That paint-by-numbers design layout is kind of stale. It would have been cool if they incorporated the actual instruments into some of the design choices and color schemes, patterns, etc. instead of just against stagnant white walls. 🤷‍♂️ maybe this is just the artist/musician in me

@davidyeager8524 6 месяцев назад

I don’t know. Is it just me but none of those Japan made Fender’s impressed me!

@son0fsocal 5 месяцев назад

leo Fender is doing 1000 RPM in his grave, he would not have ever opened a flagship store in a foreign land full of people that hate us! Fender is AMERICAN, Gibson did it right by opening their store in the heart of music city, another reason to like Gibson more than fender.

@yokosomike 2 месяца назад

I think your confusing the Japanese with the Chinese.

@iked3702 17 дней назад

maybe if gibson considered other countries their guitars wouldn't be as utterly shit as they are

@yokosomike 16 дней назад

@@iked3702 I can see the idea of wanting to be American made and everything but if you are blind to see the competition or just too confident in thinking you are the best and can charge whatever price you want for an instrument then that will get you in trouble. There are several Japanese brands that I will look at first before even considering Gibson based on quality and price. I have been looking for a 335 style guitar for many years with details that would be next to impossible to do with Gibson. I wanted a 335 with a spruce top and a single pickup in the neck position. Wouldn’t you know that I found one here in Japan and I found that I also had the option of making a custom order if I wanted for a more reasonable price than a Gibson. The world is getting smaller and if your a company that sells globally, you need to constantly be in touch with your customer. Fender is doing this and hiring people who not only specialize in music but also lifestyle and fashion in their corporate offices.