China: Huawei Revamps Retail Strategy, Opens Outlets Opposite To Apple Stores
Huawei is aggressively opening its flagship stores in China, some even directly opposite to Apple Stores, as it seeks to dominate the world's biggest smartphone market. The Chinese tech giant is revamping its retail strategy, opening or renovating stores with unique features like gyms, coffee shops, and huge living spaces, aiming to outdo its rival. This marks a significant shift from Huawei's previous reliance on licensed distributors. The move comes as Apple's iPhone sales declined by 6.6% in China during the first quarter of this year, while Huawei's shipments soared 110%, overtaking Apple as the country's second-largest smartphone seller.
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14 май 2024