Choice, happiness and spaghetti sauce | Malcolm Gladwell

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www.ted.com Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.
TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
www.ted.com/index.php/talks/top10

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15 янв 2007

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Комментарии : 655

@william3588 8 месяцев назад

I've seen this talk 10+ times, and it never ceases to astound me

@beng341 12 лет назад

I can't get enough of Malcolm Gladwell. His ability to relate things and see the bigger picture never ceases to amaze.

@iffahpeerzada7720 5 месяцев назад

My wonderful dudebro...same

@kungfoochicken08 26 дней назад

He really tanked his credibility during the Munk debates.

@rodneytill741 7 лет назад

"That in embracing the diversity of human beings we will find a surer way to true happiness." That last line stuck with me, because it highlights the notion that we don't know what we want. We think we do because we use vague and loaded terms like happiness, but we do it so often we forget the importance of defining it; even for ourselves. The fun of metaphysics in philosophical discussions is in exploring the meaning of words we've taken for granted. As we explore a term like happiness we embark on a search for meaning, and what better way to search than among a world of ideas.

@muthukumaranl 5 лет назад

Excellent point...that line struck me aswell!

@michaeltevis1180 5 лет назад

Diversity is great if everyone gets to eat they’re favorite ice cream flavor not so great when diverse people fight for laws and guns and force the loser to eat the winners ice cream flavor

@corner559 9 лет назад

The ideas behind this topic are applicable to so many things beyond food. Amazing talk.

@muthukumaranl 5 лет назад

In embracing the diversity of human beings, we will find a surer way to true happiness - Malcolm Gladwell -- AWESOME!

@WilliamDavidCourt 13 лет назад

I've been watching TED all night, and have found each and every lecture incredible to watch. I was watching this one, following along, understanding what he was talking about... and then around 12:45 it hit me, how his entire talk on food was a ruse for life, and how people should aim for what they actually want, not what others dictate. Reminds me a lot of Charlie Brookers "How TV Ruined Your Life" series. This was a brilliant speech about humanity and life. And food.

@cultclassic999 4 года назад

Brilliant observation. Explains why I like decaffeinated cola with no fizz, raw fruits (no pies for me please) and coconut water.

@youtubeinnk 3 года назад

its been 10 yrs mate how are u ?

@fatimazahrae7437 2 года назад

@@youtubeinnk i was about asking him same thing.. literally 10 years

@Radjehuty 15 лет назад

I actually thought it looked over the top. This is the first time I saw him, but after about a minute of hearing him speak he just fascinated me. Nobody could have made tomato sauce and mustard as interesting as he did. He's an excellent speaker.

@jenniferroth7824 Месяц назад

17 years later and I’m still coming back to this one.

@corner559 9 лет назад

This is the best TED talk I've seen. He's brilliant.

@TheOmnicosmic 5 лет назад

seriously, and you were not on DMT or LSD? the words prosaic and ponderous come to mind, brilliant not so much

@walterhayley7252 5 лет назад

Less so than your analysis, the roots of which already show bare...

@bentnotbroken4192 4 года назад

He has another one about David and Goliath He's uber cool Yo!

@punkster36 4 года назад

What a brilliant story teller Malcom is. He can make any subject sound interesting.

@the_awe 6 месяцев назад

I want to have his skills! he is a talented guy!

@seyionutube 14 лет назад

I like this guy. He know how to take an extremely overlooked concept in life, and draw out meaning from it.

@edancoll3250 Год назад

This comment aged magnificently! I especially like your use of 'overlooked', a word now part of Malcolm's catchphrase.

@busyrand 5 лет назад

My God, I love this man and his presentations. A brilliant colleague recommended his work to me a few years ago, and I've been hooked since. His Revisionist History Podcast is my favorite of all media of its type.

@ilove2929 4 года назад

12 years ago! Omg and this guys remains the same humble person as he is.

@antoniosilva-iq5jc 11 месяцев назад

The way he gaves the approach to the subject of variability and horizontal segmentation is caring and interested on a simple and common thing. Remarkable

@mackdmara 7 лет назад

I love how he is able to simply put something that is age old. You can please some of the people some of the time. Never all the people all the time. This adage is true because of the one perfect ideal that people are constantly striving for. Even though we can easily look around and see the diversity of thought, taste, & expression around us. Simply sublime, good stuff. P.s. Silence your cell phones during the talk, you we not going to take the call anyway.

@desertflower13 11 месяцев назад

Malcolm's book "Outliers" is such a great book about people that achieve excellence and why they do. Very interesting. Brilliant man. I always love hearing him speak.

@blackmancanjump23 6 лет назад

This man is giving out life lessons using extra chunky spaghetti sauce

@TheOmnicosmic 5 лет назад

i hope the cooking thing works out for malcolm, he's not too keen with the whole toastmaster's speech making, that is at least until his content is not so vacuous and pointless

@richlaue 5 лет назад

And I think the Chunky Vegitable is the bomb!

@michaeltevis1180 5 лет назад

blackmancanjump23 e

@michaeltevis1180 5 лет назад

Diversity is great when everyone can eat the ice cream flavor they like it doesn’t work when groups of diverse people fight over laws and guns and force the loser to eat their favorite ice cream

@SelfReflective 4 года назад

@@michaeltevis1180 Ever heard of majority rule?

@Tifferi12 7 лет назад

This is great. I love how honest he is

@BurgundyandBlue1111 4 года назад

Who knew pasta sauce and mustard could be so interesting! This man has such a beautiful mind and is a glorious story teller! I have read (I should say listened to, because they were in audiobook form) both Outliers and The Tipping Point. Both were well written (spoken) and insightful. Malcolm Gladwell is indeed doing his great work!

@GlennRobinsongetgln 15 лет назад

I love all three of his books. He's a great story teller. Captivating.

@SabrinaSterlingGA 2 года назад

One of my favorite talks of all time! Timeless!

@Sotic911 11 лет назад

I wish there were more videos like this. Just a good speaker telling a good story.

@minnaxue6034 Год назад

I first came to know Howard was when reading the "Salt Sugar Fat" by Michael Moss. He's a genius and this talk was great not only in that Malcolm paid such respect to Howard's work but also in that Malcolm himself brought so much life in this topic.

@beldonhuang Год назад

One of the takeaways I had from this talk is, “there isn’t a one and only way to find true happiness”. All of us have different preferences for spaghetti sauce, likewise, the same could be applied to happiness. What brings joy to others may not necessarily be the same as what brings joy to us. There are a lot of approaches and steps that we can take to find happiness, nonetheless, at the end of the day, it is about what makes WE happy and what sparks joy in US. Albeit, it is also, then, important that we should constantly try out new things, so that we can find out what we really like and want in our life.

@LexaniTV 12 лет назад

This is one of my favorite ted talks.

@renatagross5959 5 лет назад

Dear Malcolm, I enjoy your insightful lectures &'observations.

@DnF0hCherry 4 года назад

It's not only his books that are amazing, his speech are amazing as well. Words are miraculously & carefully put into this speech. As a reader of his books, I can note down and feel the similarity of the way he talks and the way he writes. Merely amazing.

@LittleMew133 4 года назад

13 years ago and still so brilliant.

@MsAdesio 12 лет назад

Malcolm Gladwell has a fascinating mind, the picture of thinking outside the box.

@stevensaneable 12 лет назад

I have this on in the background more often than I should at work, mainly because his voice is very calming.

@sk8rdman 12 лет назад

It's important to recognize the difference between the importance of variability, and the importance of offering choice.

@yardmasterswealtheducation8424 4 года назад

All of my yardwork company's customers enjoy their very own, custom flavor of service. Each one gets their own favorite flavor! I love it! Listening to this one about a hundred times has truly begun to pay off for me. Thanks!

@anetchi 12 лет назад

These facinating educational entertaining videos are just awesome. I wish Tv would cut out all those reality shows and put this stuff on.

@Ghost-lt4sf 10 лет назад

Great example to reach the understanding the diversity of human beings necessities and desires. Very helpful!

@johnnielawson 9 лет назад

I am no good at remembering names so when I heard you mention that you wrote Blink I was very excited to hear what you had to say Malcolm. I got an audio recording of your book from the library and it played over and over on an journey I took in the car. I was captivated, a wonderful study of humanity. I thoroughly enjoyed your talk. I am still trying to figure out how I can put some of your observations into practice with my online project, but thanks for your knowledge which I know will assist me somehow. Johnnie Lawson

@CybershamanX 6 лет назад

+M b If you check out his channel, he sure does an awful lot of choices for the different relaxation videos he has there. ;)

@tylerevans2789 7 лет назад

This that Grey Poupon, that Evian, that TED Talk, ayy

@coolranchdoritos888 7 лет назад

Tyler Evans watch my soul speak,you let the meds talk ayy

@pabloschultz5192 6 лет назад

If I kill a homie it won't be the alcohol

@myemailaccount3046 6 лет назад

grey poupon don revelon rap most want homies smoked like hilshire farms - ghostface wu

@kccreationsgaming Год назад

Malcom has a beautiful mind, and I appreciate him sharing it with the world, in a reltable demeanor.

@StylinOut 14 лет назад

This man is brilliant, all his books are amazing.

@fsl4faisal 8 лет назад

wow he is awesome ..!! How well he is exceptionally awesome in sharing his ideas. And he is so accurate . I just read his one of the books Outlier and I absolutely love the book. Thank you for the wonderful sharing.I don't know what to do with this information right now but I am pretty sure I will use this sometimes in future.

@shawbrothers18 11 лет назад

I agree. His books are enlightening. My love of reading has been rekindled thanks to Mr. Gladwell.

@Brimikonizzle 11 лет назад

My favorite TedTalk ever!

@yogeish 4 года назад

I watch this talk after every few months. My favorite TED Talk

@bentnotbroken4192 4 года назад

Same Lml

@jonhohensee3258 4 года назад

Why??

@dwitigaggar4918 3 года назад

Woah ! This Ted Talk actually introduced me to a living food technology legend !

@mrmagoo8510 7 лет назад

I found Malcolm Gladwell, believe it or not, through Weird Al. He revealed that when he read OUTLIER he realized that he himself was one. Now, on Oct. 30, 2016, at the Lincoln Theater in Washington DC, Malcolm is joining Al for a live discussion of Al's movie UHF. I wish I could attend, because I am fascinated to hear how Gladwell interprets this outliers film.

@funnymango571 2 года назад

still one of my favorite videos of all time, i always watch this when i eat spaghetti

@azh753 Год назад

That was beautiful. Now I have to watch all of his videos.

@BrianMack 15 лет назад

Thanks for this link. Its a great spot.

@DJBucca 8 лет назад

best Ted talk

@thattimestampguy 2 месяца назад

7:55 Plain, Spicy, Extra-Chunky. 9:48 Changing what the food industry does to Make The Customer Happy. 10:20 "People don't know what they want." "The Mind knows not what The Tongue Wants." 11:20 Horizontal Segmentation. 13:10 Different Kinds that service Different People. 16:42 Coffee Clusters.

@sasagitcrew437 11 лет назад

he's a very intelligent guy. great speaker and writer as well. just superb

@richg-cj2el Год назад

one of the best ted talks ever!!

@squirreljester2 9 лет назад

11:00 I would say I don't like coffee, but I still drink it, so for me, I want flavors, good flavored coffee.

@MrDomination92 11 лет назад

Love this guy. Definitely gonna read his books.

@danremenyi1179 4 года назад

Such and obvious and yet remarkable insight.

@degen83 13 лет назад

Very insightful and interesting. Thanks for posting :)

@saeedalyami8791 8 лет назад

I really love your books , especially outliers book.

@pelicandrift 15 лет назад

I can listen to this guy for hours

@philinmotion 13 лет назад

Brilliant, this really was enlightening. Refreshing as well.

@leese465 7 лет назад

Simply Brilliant Sir...

@nicholasferrell6495 Год назад

I can relate to this. Sometime I do not know what I want until it is given to me.

@MrLesWhite 15 лет назад

The second time watching this I substituted tomato sauce and mustard for people and I became enlightened :)

@boRegah 4 года назад

This is very true and your comment from mf 2009 made me actually re-watch it. This internet is so random and beautiful at times.

@TheKLove1972 4 года назад

FIrst time watching this one....now I have to do it again with people in mind! Thank you for sharing!

@dashaFancies 11 лет назад

He is so right! And it applies for everything, too.. Not the universal truth, but your individual truth will make you happy.

@HomeschoolersRock1 14 лет назад

Malcolm Gladwell is a very interesting writer. I started with Outliers. Then I read Blink while I also listened to his audio reading of the book. I can't wait to get the next book at my local library! I'm on a reserve list and still waiting at the Southeast Regional Library, Garner, NC.

@cl8822 8 лет назад

I think Malcolm Gladwell and sideshow Bob are the same person

@myemailaccount3046 6 лет назад

that dam rake is sending back his hairline

@tawakaltoseni6095 3 года назад

I knew I had seen him somewhere

@default_user_id Год назад

Thank you Howard, we Love extra chunky garden and wouldn't have it without your hardwork.

@jordanharbaugh9 11 лет назад

All this talk about pasta sauce is making me hungry..

@GuppyPal 11 лет назад

So far I've only read Outliers, but it was great, one of the better books I've read. I'm anxious to read his others.

@geoffmills-inspired 4 года назад

Even this guy’s hair looks like it’s thinking all the time. Really great talk.

@WA-uq1rh 8 лет назад

an excellent speaker

@scrotiemcb5858 3 года назад

16:45 This is something I apply to everything.

@tawakaltoseni6095 3 года назад

Malcolm Gladwell, a legend.

@MrStillmans 12 лет назад

Wow, they should have more of these regular Joe types. This talk was very intriguing!

@thomasmwangi4481 8 лет назад

Wow!! This is hilarious!!! I like it a lot man!!! Keep up informing us..........

@coldfusion1111 15 лет назад

Loved the book..

@6stringbadger 15 лет назад

It took me a while to figure out where he was going with this story, but it was worth the wait.

9 лет назад

Ideas that changed the world. Loved it

@AmateurCooking 7 лет назад

amazing malcolm

@grimori Год назад

Malcolm is such a compelling storyteller. He's clearly a graduate of the Jamaican tradition of oral tale-telling.

@markcarranza4456 11 лет назад

I want a transcript for every TED talk. People cluster around reading as well as video. Reading and sharing text makes many, many people happy, and is proven to drive internet traffic in many forms from tweets to blogs to social media. RU-vid, Google, TED, enable this!!!

@abhipatil4844 3 года назад

Enjoyed the talk

@smackronme 8 лет назад

The mind knows not what the tongue wants..

@JohnnyKidder 6 лет назад

You just have to go around liking everything until you find what your tongue wants

@LD-qj2te 6 лет назад

AGI sorry - I think our mind is a slave to all of our desires ! Tongue 👅 👃 nose and .....

@koroglurustem1722 4 года назад

@@JohnnyKidder and that also changes by time

@raynic1173 4 года назад

@@JohnnyKidder I assume you meant "licking". Otherwise you will spend 2/3rds of your time being a putz.

@senthilkumar5 6 лет назад

Perfect and Awesome!

@tux937534 15 лет назад

I think I sort of got it now, thanks!

@zippyspring 12 лет назад

Wow! Stunningly Brilliant!

@matincatrat 4 года назад

Bless Harold for his innovative chunkiness

@BoELoot Год назад

This reminds me of this time in high school when I stepped in some Malcom Gladwell and tracked it all the way into my Algebra class. I had no idea I'd even stepped in some Malcom Gladwell until the disgusting smell started filling the classroom. By that time, the entire class was smelling Malcom Gladwell and looking around to see where it came from, including me. Then I saw it, the footprints of Malcom Gladwell all leading up to my desk and right to my left shoe, which was half covered in Malcom Gladwell. Possibly the most embarrassing moment of my life. All I'm saying is, just always make sure to check your shoes for Malcom Gladwell before you enter a building and track Malcom Gladwell everywhere.

@COL_Chris 2 года назад

Malcolm Gladwell rocking the Sideshow Bob hair do.

@MrMattrixx 12 лет назад

Excellent!!

@YoungdigitalgroupAu 11 лет назад

Haven't read The Tipping Point yet, after watching this talk, that book is next on the list.

@jsfbr 5 лет назад

Malcom is brilliant.

@Sondre7 15 лет назад

What an insight. I haven't thought about this before - and the guy who brought up the TV metaphore - you're spot on! There is too much general program going on. We're all liking it in the 60s... no wonder we espace to the net :)

@DJDeonPearson 13 лет назад

Awesome point he's made!! :-)

@snehalbhartiya6724 3 года назад

What a speaker!

@theiamania 15 лет назад

I was just thinking the same watching this. If I did not know better I whould think that he is so right.

@adg0913 4 года назад

This is amazing. I could use this for our Marketing class. ^_^

@EustaceKirstein 5 лет назад

This is gold

@ericheine2414 6 лет назад

The way you make people happy is you make them feel special. My girlfriend asked me how I like my coffee? I answered "with bacon and eggs." Malcolm I really enjoy your head. 28% of which is obvious, that other 70 is fabulous. The last 2% brilliant. Thank you. Iron American Dream on RU-vid.

@enigma887 13 лет назад

having watched Barry Schwartz's The Paradox of Choice then this, is pretty interesting. Malcom talked about how variety can make us happier because in a way it gives us the illusion of progressing towards better more sophisticated things, and Barry talked about how too much variety can hinder happiness and cause paralysis.

@aasthavarma2977 3 года назад

A brilliant talk. A unique perspective and how this can be applied to so many things beyond the food industry. Wow!! "A movement from a search of universals to the understanding of variability. " "Extra chunky spaghetti sauce"👌🤣